CRO
Best Contractor Websites: We Checked 380, Only Two Got It Right
We checked 380 contractor websites across roofing, remodeling, and HVAC. Every trade average lands in the same middling tier, and only two sites clear the bar for actually booking jobs. Here's what separates them from the other 378.
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The Latest
Accessibility
95.8% of Home Services Websites Fail the Standard Behind ADA Lawsuits
An independent study of 380 home services websites found 95.8% carry serious WCAG 2.1 AA failures and 61.3% carry critical ones. Accessibility was the study's weakest category.
CRO
HVAC Website Conversion: Where 26% of Sites Lose the Call
74% of HVAC sites nail the phone-in-header, but most leave online scheduling, SMS, and a hero lead form on the table. That gap is where the calls leak out.
CRO
HVAC Maintenance Plan Website: The Upsell 2 in 3 Surface
Two in three HVAC sites surface the maintenance-plan upsell, and a third bury it. Here is what a strong maintenance-plan page does, plus the recurring revenue the rest leave uncaptured.
Tech Stack
HVAC Online Scheduling: The 43% Losing After-Hours Bookings
HVAC leads every trade on online booking at just 56.7%, which still leaves 43% of sites forcing an after-hours customer to wait for a business-hours phone call.
Accessibility
Roofing Website ADA Compliance: The 60.8% That Risk a Lawsuit
60.8% of roofing websites carry a critical accessibility violation under WCAG 2.1 AA. Here's what roofing website ADA compliance requires, and what it costs to ignore.
Web Performance
Roofing Website Speed: 11-Second Loads Are Losing You Leads
The average roofing site takes 11.23 seconds to load on mobile. A storm-damaged homeowner bounces before your form even appears. Here is the fix.
Conversion & CRO
Where contractor sites win and lose the lead — forms, phones, booking, the moments that convert.
CRO
HVAC Maintenance Plan Website: The Upsell 2 in 3 Surface
Two in three HVAC sites surface the maintenance-plan upsell, and a third bury it. Here is what a strong maintenance-plan page does, plus the recurring revenue the rest leave uncaptured.
CRO
Roofing Website Phone Number: Why 35% Make Buyers Hunt
Only 64.6% of roofing sites keep a phone number in the persistent header, so a full 35% make panicked homeowners hunt for it. Here is the single highest-impact fix.
CRO
Best Roofing Websites: The Gap Is Lead Capture, Not Budget
What separates the best roofing websites from the worst is lead capture and trust signals, not budget. The bottom half just leaves those small, copyable wins on the table.
CRO
Remodeling Website Design: 146 Sites, and Nearly Half Lose Leads
Across 146 remodeling websites, the quality spread is the widest of any trade we've measured, from genuinely good to genuinely broken. Nearly half lose the leads they paid for, and the gap is execution, not the trade.
Accessibility
The compliance gap most contractor sites are one demand letter away from.
Accessibility
Roofing Website ADA Compliance: The 60.8% That Risk a Lawsuit
60.8% of roofing websites carry a critical accessibility violation under WCAG 2.1 AA. Here's what roofing website ADA compliance requires, and what it costs to ignore.
Accessibility
Remodeling Website Accessibility: The 59.6% Lawsuit Risk
59.6% of remodeling websites carry a critical accessibility violation under WCAG 2.1 AA. What remodeling website accessibility requires for a design-led trade, and the lawsuit risk of ignoring it.
Accessibility
HVAC Website ADA Compliance: The 64.4% That Fail the Audit
64.4% of HVAC websites carry a critical accessibility violation under WCAG 2.1 AA. Here's what HVAC website ADA compliance actually requires, and what it costs to ignore.
Web Performance
Load times, Core Web Vitals, and the leads a slow site quietly costs.
Tech Stack
Booking, CRM, call tracking and analytics — measured, not assumed.
Agency Selection
Choosing who builds and optimizes the site — graded the same way we grade the sites.
The Site Inspection
Have us run the same scoring against your site
Every story here pulls from the framework we use to score a contractor site for the CRO Index. See exactly where yours stands.
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