01 20 pts
First Impression
What a first-time visitor decides in the first few seconds. Headline, main button, phone number, and whether the page looks like you or like a template.
Free Self-Assessment
Site Inspection Maturity Audit
Your website is either earning trust in the first five seconds or losing the job before the phone rings. This free self-assessment scores your site across the same 6 categories we use to grade 380 national contractor brands. It takes about five minutes.
23 questions, about five minutes
6 conversion categories scored
380 contractor brands benchmarked
70/100 median CRO Index score
85% of brands score below passing
See where your site stands
You already know something is off. The traffic shows up and the calls don't follow. So instead of guessing, answer 23 plain questions about your own site. You'll get a score out of 100, the Fervor Grade that goes with it, and the exact categories dragging you down.
About five minutes. No email needed to see your score. Nothing to install.
Start the audit- 23plain questions
- 6scored categories
- 100point scale
- 380brands to beat
The benchmark is real
Your score gets measured against 380 scored brands
Every number here comes straight from the Contractor CRO Index, the study where we scored 380 national contractor websites on the same 6-category framework. So when you finish, you see the line you had to clear, and the ceiling nobody has beaten yet.
70/100 Median score across the brands studied. Half land below this.
90/100 Best in class, held by Crown Industrial Roofing. The current ceiling.
85% of the brands studied score below a B. Most contractor sites are leaving jobs on the table.
What we score
6 categories. 100 points. Zero guesswork.
Each category maps to a real reason a visitor either books you or bounces. Here's what each one measures and how many points it's worth.
02 20 pts
Trust & Credibility
The proof that says you are real and safe to hire. Reviews, licenses, guarantees, and finished-work photos a homeowner can check.
03 22 pts
Lead Capture
How easily an interested visitor can actually reach you. The form, its length, the button copy, and whether a way to contact you follows them down the page.
04 15 pts
Mobile Experience
How the site behaves on a phone, where most of your visitors actually are. Layout, tap-to-call, the main button, and buttons big enough to hit.
05 15 pts
Content & SEO
Whether search engines and buyers can find and trust the site. Service-page depth, local signals, load speed, structured data, and a current date on the page.
06 8 pts
Accessibility
Whether every visitor can actually read the site, including older homeowners and anyone reading in bright sun. Contrast and text size.
How it works
Answer, score, then see the gap
- 01
Walk through your own site
You answer 23 questions, 6 short sets, one per category. Every question is about something you can check on your own homepage or service page in a few seconds.
- 02
Get your score the moment you finish
No waiting. The last answer gives you a total out of 100 and your Fervor Grade, from A down to F, scored on the exact rubric behind the CRO Index.
- 03
See exactly what's holding you back
You get a category-by-category breakdown against the 380-brand median, plus the weakest pillars flagged. And if you want the full picture, you can hand us the URL for a free Site Inspection of the live pages.
Free, and it takes five minutes
Find out what your site scores
Better to know the number now than to keep wondering why the good months feel like luck.