Home Services Digital Performance Statistics (2026)
Original research from 380 contractor websites across roofing, remodeling, and HVAC. Every stat links to its source evidence. Use the Cite button on any card to copy a pre-formatted AP or APA citation.
Combined across 380 sites
The whole industry, in one column
Every stat on this page has a per-trade breakdown. Here is the figure that leads the breakdown: the combined number across all 380 contractor websites, with roofing, remodeling, and HVAC underneath.
- Average Fervor Score
- 66/100 a D grade on American school grading 68 roofing, 66 remodeling, 65 HVAC
- Grade D or F (below the bar)
- 51.1% 194 of 380 sites 49.2% roofing, 45.9% remodeling, 60.6% HVAC
- Serious WCAG 2.1 AA violation
- 95.8% 364 of 380 sites, across captured pages 97.7% roofing, 92.5% remodeling, 98.1% HVAC
- Critical WCAG 2.1 AA violation
- 61.3% 233 of 380 sites 60.8% roofing, 59.6% remodeling, 64.4% HVAC
- Poor mobile LCP (over 4 seconds)
- 82.8% 284 of 343 sites with Lighthouse data 82.3% roofing, 85.3% remodeling, 80.8% HVAC
- Phone number in persistent header
- 61.6% 234 of 380 sites 64.6% roofing, 50.0% remodeling, 74.0% HVAC
- Google reviews surfaced on site
- 65.5% 249 of 380 sites 71.5% roofing, 52.1% remodeling, 76.9% HVAC
- Content & SEO score (share of category max)
- 64.7% the second weakest category sample-wide 70.3% roofing, 63.9% remodeling, 58.6% HVAC
Methodology
How we did this
380 contractor websites across 130 roofing brands, 146 remodeling brands, and 104 HVAC brands were individually inspected between April and May 2026. Each site was scored on a 100-point framework using four evidence sources: screenshots, structured DOM extraction, axe-core 4.10.2 WCAG 2.1 AA scans, and Lighthouse 13.3.0 mobile performance measurement. Full methodology and grade ranges below.
01 / Overview
85.5% of contractor websites grade below passing
The Contractor CRO Index 2026 is the largest independent study of contractor website conversion readiness published to date. These headline numbers are the ones most cited in trade press.
Contractor websites inspected across roofing, remodeling, and HVAC in the Contractor CRO Index 2026.
Weighted mean Fervor Score across all 380 contractor websites. A D grade on American school grading.
85.5% of contractor websites grade at C (Conditional) or below across all 380 sites inspected.
51.1% of contractor websites fall to a D grade (Probation) or an F grade (Condemned).
Only 0.5% of contractor websites earn an A grade (Honor, 90 and above). Most of the industry falls far below best-in-class.
The Contractor CRO Index 2026 inspected 380 contractor websites under the Fervor Grade Framework, 130 roofing, 146 remodeling, and 104 HVAC brands across North America.
02 / Scores & Grades
Most contractor websites score in D grade territory
Scores run from 0 to 100 across six categories. An A grade starts at 90 (American school grading). Figures include adjusted means that apply contextual grade modifiers where warranted.
Download scores data (CSV)First Impression is the strongest Fervor Grade Framework category across remodeling contractor websites, averaging 15.3/20 (76.6% of.
Accessibility is the weakest Fervor Grade Framework category across remodeling contractor websites, averaging 3.6/8 (45.4% of maximum).
Remodeling contractor websites score a mean of 3.6/8 on the Accessibility category of the Fervor Grade Framework, 45.4% of the maximum.
Remodeling contractor websites score a mean of 9.6/15 on the Content & SEO category of the Fervor Grade Framework, 63.9% of the maximum.
Remodeling contractor websites score a mean of 15.3/20 on the First Impression category of the Fervor Grade Framework, 76.6% of the maximum.
Remodeling contractor websites score a mean of 14.3/20 on the Lead Capture category of the Fervor Grade Framework, 71.2% of the maximum.
Remodeling contractor websites score a mean of 10.4/15 on the Mobile Experience category of the Fervor Grade Framework, 69.6% of the maximum.
Remodeling contractor websites score a mean of 15.0/22 on the Trust & Credibility category of the Fervor Grade Framework, 68.3% of the maximum.
Remodeling contractor websites earn a mean Fervor Score of 65.7/100 on the Fervor Grade Framework, a D (Probation, 60 to 69) on standard school grading.
The median remodeling contractor website scores 71/100 on the Fervor Grade Framework, with a Q1 to Q3 spread of 58 to 77, half the trade.
The mean Base Score for remodeling contractor websites is 68.3/100; after rubric Grade Adjustments, the mean Adjusted Score is 65.7/100, a.
Among remodeling contractors who publicly state their founding year (20.5% of inspected brands), the median tenure is 39 years.
Only 0.0% of remodeling contractor websites earn an A (Honors) Fervor Grade, 0 brands out of 146 inspected cleared the 90+ Fervor Score threshold.
83.6% of remodeling contractor websites earn a C (Conditional) Fervor Grade or worse, 122 of 146 inspected brands fall short of a Passing (B, 80+) conversion experience.
45.9% of remodeling contractor websites earn a Fervor Grade of D or F, 67 of 146 inspected brands scored below 70.
The single largest top-vs-bottom-quartile gap among remodeling contractor websites is in Lead Capture, top-quartile brands score 16.9 vs.
First Impression is the strongest Fervor Grade Framework category across roofing contractor websites, averaging 16.9/20 (84.6% of maximum), .
Accessibility is the weakest Fervor Grade Framework category across roofing contractor websites, averaging 3.9/8 (48.6% of maximum).
Roofing contractor websites score a mean of 3.9/8 on the Accessibility category of the Fervor Grade Framework, 48.6% of the maximum.
Roofing contractor websites score a mean of 10.5/15 on the Content & SEO category of the Fervor Grade Framework, 70.3% of the maximum.
Roofing contractor websites score a mean of 16.9/20 on the First Impression category of the Fervor Grade Framework, 84.6% of the maximum.
Roofing contractor websites score a mean of 15.6/20 on the Lead Capture category of the Fervor Grade Framework, 78.1% of the maximum.
Roofing contractor websites score a mean of 11.6/15 on the Mobile Experience category of the Fervor Grade Framework, 77.2% of the maximum.
Roofing contractor websites score a mean of 16.9/22 on the Trust & Credibility category of the Fervor Grade Framework, 76.6% of the maximum.
Roofing contractor websites earn a mean Fervor Score of 67.8/100 on the Fervor Grade Framework, a D (Probation, 60 to 69) on standard school grading.
The median roofing contractor website scores 70/100 on the Fervor Grade Framework, with a Q1 to Q3 spread of 60 to 77, half the trade.
The mean Base Score for roofing contractor websites is 74.8/100; after rubric Grade Adjustments, the mean Adjusted Score is 67.8/100, a.
Among roofing contractors who publicly state their founding year (46.9% of inspected brands), the median tenure is 40.5 years.
Only 0.8% of roofing contractor websites earn an A (Honors) Fervor Grade, 1 brand out of 130 inspected cleared the 90+ Fervor Score threshold.
85.4% of roofing contractor websites earn a C (Conditional) Fervor Grade or worse, 111 of 130 inspected brands fall short of a Passing (B, 80+) conversion experience.
49.2% of roofing contractor websites earn a Fervor Grade of D or F, 64 of 130 inspected brands scored below 70.
The single largest top-vs-bottom-quartile gap among roofing contractor websites is in Lead Capture, top-quartile brands score 17.0 vs.
The average HVAC contractor website scores 65.3 out of 100 under the Fervor Grade Framework.
88.5% of HVAC contractor websites grade at C (Conditional) or below.
60.6% of HVAC sites fall to a D grade (Probation) or an F grade (Condemned).
Only 1.0% of HVAC contractor websites reach an A grade (Honor, 90 and above).
03 / Mobile Performance
Over 80% of contractor websites fail Google's mobile speed threshold
Lighthouse 13.3.0 ran a mobile audit on each brand's home page under a simulated 4G connection. Core Web Vitals thresholds are Google's published ranges: Good LCP is under 2.5 seconds, Poor is over 4 seconds.
Download mobile data (CSV)82.3% of roofing and 85.3% of remodeling contractor websites earn a "Poor" mobile LCP rating against Google's Core Web Vitals thresholds, a .
85.3% of remodeling contractor websites earn a "Poor" mobile LCP rating against Google's Core Web Vitals thresholds (LCP > 4.0s).
81.7% of remodeling contractor websites earn a "Poor" mobile Total Blocking Time rating (>600ms of input-blocked main thread) on Google Lighthouse.
Median mobile Largest Contentful Paint (LCP) across remodeling contractor websites is 7.57 seconds, 3.0× Google's 2.5-second "Good" threshold for Core Web Vitals.
Median mobile Lighthouse Performance score across remodeling contractor websites is 39 (mean 42.6), well below Google's 90+ "Good".
82.3% of roofing contractor websites earn a "Poor" mobile LCP rating against Google's Core Web Vitals thresholds (LCP > 4.0s).
73.1% of roofing contractor websites earn a "Poor" mobile Total Blocking Time rating (>600ms of input-blocked main thread) on Google Lighthouse.
Median mobile Largest Contentful Paint (LCP) across roofing contractor websites is 7.88 seconds, 3.2× Google's 2.5-second "Good" threshold for Core Web Vitals.
Median mobile Lighthouse Performance score across roofing contractor websites is 42 (mean 44.4), well below Google's 90+ "Good" threshold.
80.8% of HVAC contractor websites earn a Poor mobile LCP against Google Core Web Vitals thresholds.
The median HVAC contractor website loads its main content in 6.24 seconds on mobile.
HVAC contractor websites average a 48.2/100 Lighthouse Performance score on mobile.
04 / Accessibility
Most contractor websites carry critical WCAG violations
axe-core 4.10.2 scanned every captured page in default state against WCAG 2.1 AA. Overlay tools (AccessiBe, UserWay, EqualWeb, AudioEye) are not credited: they are opt-in, most visitors never click them, and the U.S. Department of Justice has stated overlays do not satisfy ADA requirements.
Download accessibility data (CSV)95.8% of home services contractor websites have at least one serious WCAG 2.1 AA violation across captured pages.
61.3% of home services contractor websites have at least one critical WCAG 2.1 AA violation across captured pages.
98.1% of HVAC contractor websites carry at least one serious WCAG 2.1 AA violation across captured pages.
97.7% of Roofing contractor websites carry at least one serious WCAG 2.1 AA violation across captured pages.
92.5% of Remodeling contractor websites carry at least one serious WCAG 2.1 AA violation across captured pages.
59.6% of remodeling contractor websites carry at least one Critical-severity accessibility violation under WCAG 2.1 AA across the pages we.
92.5% of remodeling contractor websites have at least one Serious-severity WCAG 2.1 AA violation across the pages we captured; the trade.
60.8% of roofing contractor websites carry at least one Critical-severity accessibility violation under WCAG 2.1 AA across the pages we.
97.7% of roofing contractor websites have at least one Serious-severity WCAG 2.1 AA violation across the pages we captured; the trade.
64.4% of HVAC contractor websites carry at least one critical-severity WCAG 2.1 AA violation.
35.6% of HVAC contractor websites have zero critical WCAG violations.
05 / Lead Capture
Phone in the header is the highest-leverage conversion pattern
Five mechanical patterns either ship on a contractor home page or they do not. Detection ran against captured HTML and DOM structure. Phone in the persistent header converts the share of visitors who are ready to call, which on a contractor site is the majority.
Download lead capture data (CSV)Only 28.8% of remodeling contractor websites surface a chat widget for visitor questions (42 of 146 inspected brands).
Only 17.8% of remodeling contractor websites embed an inline contact / quote form on the hero section, a friction-free above-the-fold capture path (26 of 146 inspected brands).
Only 33.6% of remodeling contractor websites offer online scheduling or self-serve booking (49 of 146 inspected brands).
Only 50.0% of remodeling contractor websites display a phone number in the persistent site header, the single highest-leverage lead-capture .
Only 14.4% of remodeling contractor websites offer SMS / text-message as a contact channel (21 of 146 inspected brands).
Only 31.5% of roofing contractor websites surface a chat widget for visitor questions (41 of 130 inspected brands).
Only 12.3% of roofing contractor websites embed an inline contact / quote form on the hero section, a friction-free above-the-fold capture path (16 of 130 inspected brands).
Only 33.8% of roofing contractor websites offer online scheduling or self-serve booking (44 of 130 inspected brands).
Only 64.6% of roofing contractor websites display a phone number in the persistent site header, the single highest-leverage lead-capture.
Only 21.5% of roofing contractor websites offer SMS / text-message as a contact channel (28 of 130 inspected brands).
74.0% of HVAC contractor websites show a phone number in their persistent header.
56.7% of HVAC contractor websites offer online scheduling or booking.
06 / Form Complexity
Where the funnel leaks fields
Every brand's DOM was scanned for <form> elements. Field counts collapse composite widgets (a multi-part address counts as one logical field) and exclude hidden or tracking inputs, so a form's true friction is the visible, user-facing field count, not the raw input count a scraper sees. Field-count medians are currently evidence-derived for roofing only; the bucket shares and multi-step adoption below cover all three trades.
Download form complexity data (CSV)39% of contractor websites with a captured form ship a most-complex form with 11+ user-facing fields.
25.5% of contractor websites with a captured form keep their most-complex form at 5 or fewer user-facing fields.
3.7% of contractor websites use a multi-step (progressive) form.
The median roofing contractor website's most-complex form has 10 user-facing fields.
07 / Trust Signals
Under half of contractor websites surface Google reviews
Trust signals are the credibility layer a contractor home page either earns or loses. The five core signals were detected from captured HTML. The detail inventory below covers 40+ additional patterns sourced from the same evidence.
Download trust signal data (CSV)44.5% of remodeling contractor websites surface before/after gallery as a visible trust signal (65 of 146 inspected brands).
52.1% of remodeling contractor websites surface google reviews surfaced as a visible trust signal (76 of 146 inspected brands).
15.8% of remodeling contractor websites surface license number on site as a visible trust signal (23 of 146 inspected brands).
69.2% of remodeling contractor websites surface team / craftsman photography as a visible trust signal (101 of 146 inspected brands).
0.7% of remodeling contractor websites surface trustpilot rating as a visible trust signal (1 of 146 inspected brands).
39.2% of roofing contractor websites surface before/after gallery as a visible trust signal (51 of 130 inspected brands).
71.5% of roofing contractor websites surface google reviews surfaced as a visible trust signal (93 of 130 inspected brands).
19.2% of roofing contractor websites surface license number on site as a visible trust signal (25 of 130 inspected brands).
34.6% of roofing contractor websites surface named-customer testimonials as a visible trust signal (45 of 130 inspected brands).
70.8% of roofing contractor websites surface team / craftsman photography as a visible trust signal (92 of 130 inspected brands).
72.1% of HVAC contractor websites feature team or craftsman photography.
Trust signal inventory: detailed breakdown
Adoption of specific trust phrases, certifications, and credential signals detected from captured HTML across the roofing and remodeling trade samples.
Only 0.7% of remodeling contractor websites surface 100% satisfaction as a visible trust-signal vendor (1 of 140 inspected brands).
Only 3.6% of remodeling contractor websites surface 24/7 service as a visible trust-signal vendor (5 of 140 inspected brands).
Only 0.7% of remodeling contractor websites surface angi / angie's list as a visible trust-signal vendor (1 of 140 inspected brands).
Only 4.3% of remodeling contractor websites surface as seen in / featured in as a visible trust-signal vendor (6 of 140 inspected brands).
Only 41.4% of remodeling contractor websites surface award, best of / top rated as a visible trust-signal vendor (58 of 140 inspected brands).
Only 5.0% of remodeling contractor websites surface better business bureau a+ as a visible trust-signal vendor (7 of 140 inspected brands).
Only 1.4% of remodeling contractor websites surface customer-count claim as a visible trust-signal vendor (2 of 140 inspected brands).
Only 2.1% of remodeling contractor websites surface emergency service as a visible trust-signal vendor (3 of 140 inspected brands).
Only 13.6% of remodeling contractor websites surface family-owned as a visible trust-signal vendor (19 of 140 inspected brands).
Only 40.7% of remodeling contractor websites surface free estimate / quote as a visible trust-signal vendor (57 of 140 inspected brands).
Only 13.6% of remodeling contractor websites surface generic financing offered as a visible trust-signal vendor (19 of 140 inspected brands).
Only 20.7% of remodeling contractor websites surface insurance / bonded as a visible trust-signal vendor (29 of 140 inspected brands).
Only 7.1% of remodeling contractor websites surface license number on site as a visible trust-signal vendor (10 of 140 inspected brands).
Only 7.9% of remodeling contractor websites surface lifetime warranty as a visible trust-signal vendor (11 of 140 inspected brands).
Only 1.4% of remodeling contractor websites surface limited warranty as a visible trust-signal vendor (2 of 140 inspected brands).
Only 5.7% of remodeling contractor websites surface multi-year warranty as a visible trust-signal vendor (8 of 140 inspected brands).
Only 0.7% of remodeling contractor websites surface same-day service as a visible trust-signal vendor (1 of 140 inspected brands).
Only 1.4% of remodeling contractor websites surface veteran-owned as a visible trust-signal vendor (2 of 140 inspected brands).
Only 0.7% of remodeling contractor websites surface woman-owned as a visible trust-signal vendor (1 of 140 inspected brands).
Only 37.9% of remodeling contractor websites surface years-in-business claim as a visible trust-signal vendor (53 of 140 inspected brands).
Only 27.7% of roofing contractor websites surface 24/7 service as a visible trust-signal vendor (36 of 130 inspected brands).
Only 3.1% of roofing contractor websites surface angi / angie's list as a visible trust-signal vendor (4 of 130 inspected brands).
Only 0.8% of roofing contractor websites surface as seen in / featured in as a visible trust-signal vendor (1 of 130 inspected brands).
Only 20.8% of roofing contractor websites surface award, best of / top rated as a visible trust-signal vendor (27 of 130 inspected brands).
Only 15.4% of roofing contractor websites surface better business bureau a+ as a visible trust-signal vendor (20 of 130 inspected brands).
Only 6.9% of roofing contractor websites surface customer-count claim as a visible trust-signal vendor (9 of 130 inspected brands).
Only 16.9% of roofing contractor websites surface emergency service as a visible trust-signal vendor (22 of 130 inspected brands).
Only 36.2% of roofing contractor websites surface family-owned as a visible trust-signal vendor (47 of 130 inspected brands).
Only 1.5% of roofing contractor websites surface financing, greensky as a visible trust-signal vendor (2 of 130 inspected brands).
Only 2.3% of roofing contractor websites surface financing, hearth as a visible trust-signal vendor (3 of 130 inspected brands).
Only 1.5% of roofing contractor websites surface financing, klarna as a visible trust-signal vendor (2 of 130 inspected brands).
Only 0.8% of roofing contractor websites surface financing, service finance as a visible trust-signal vendor (1 of 130 inspected brands).
Only 1.5% of roofing contractor websites surface financing, wells fargo as a visible trust-signal vendor (2 of 130 inspected brands).
Only 70.0% of roofing contractor websites surface free estimate / quote as a visible trust-signal vendor (91 of 130 inspected brands).
Only 23.1% of roofing contractor websites surface generic financing offered as a visible trust-signal vendor (30 of 130 inspected brands).
Only 45.4% of roofing contractor websites surface insurance / bonded as a visible trust-signal vendor (59 of 130 inspected brands).
Only 3.1% of roofing contractor websites surface license number on site as a visible trust-signal vendor (4 of 130 inspected brands).
Only 13.1% of roofing contractor websites surface lifetime warranty as a visible trust-signal vendor (17 of 130 inspected brands).
Only 0.8% of roofing contractor websites surface limited warranty as a visible trust-signal vendor (1 of 130 inspected brands).
Only 2.3% of roofing contractor websites surface manufacturer cert, certainteed select as a visible trust-signal vendor (3 of 130 inspected brands).
Only 8.5% of roofing contractor websites surface manufacturer cert, gaf master elite as a visible trust-signal vendor (11 of 130 inspected brands).
Only 0.8% of roofing contractor websites surface manufacturer cert, iko shield pro as a visible trust-signal vendor (1 of 130 inspected brands).
Only 9.2% of roofing contractor websites surface manufacturer cert, owens corning preferred as a visible trust-signal vendor (12 of 130 inspected brands).
Only 6.9% of roofing contractor websites surface multi-year warranty as a visible trust-signal vendor (9 of 130 inspected brands).
Only 0.8% of roofing contractor websites surface veteran-owned as a visible trust-signal vendor (1 of 130 inspected brands).
Only 46.9% of roofing contractor websites surface years-in-business claim as a visible trust-signal vendor (61 of 130 inspected brands).
08 / Content Positioning
Service messaging rates vary widely across trades
How often contractor websites reference specific services or messaging frames in their homepage body copy or hero sections. Detected from captured HTML across roofing and remodeling trade samples.
28.1% of remodeling contractor websites publicly lean into basement remodeling service mentioned positioning (41 of 146 inspected brands).
57.5% of remodeling contractor websites publicly lean into bathroom remodeling service mentioned positioning (84 of 146 inspected brands).
34.2% of remodeling contractor websites publicly lean into custom-home messaging positioning (50 of 146 inspected brands).
42.5% of remodeling contractor websites publicly lean into design-build messaging positioning (62 of 146 inspected brands).
53.4% of remodeling contractor websites publicly lean into kitchen remodeling service mentioned positioning (78 of 146 inspected brands).
41.8% of remodeling contractor websites publicly lean into whole-home / full-home messaging positioning (61 of 146 inspected brands).
0.8% of roofing contractor websites publicly lean into basement remodeling service mentioned positioning (1 of 130 inspected brands).
5.4% of roofing contractor websites publicly lean into bathroom remodeling service mentioned positioning (7 of 130 inspected brands).
3.1% of roofing contractor websites publicly lean into custom-home messaging positioning (4 of 130 inspected brands).
1.5% of roofing contractor websites publicly lean into design-build messaging positioning (2 of 130 inspected brands).
80.0% of roofing contractor websites publicly lean into flat / commercial roofing service mentioned positioning (104 of 130 inspected brands).
35.4% of roofing contractor websites publicly lean into insurance claims help mentioned positioning (46 of 130 inspected brands).
3.1% of roofing contractor websites publicly lean into kitchen remodeling service mentioned positioning (4 of 130 inspected brands).
62.3% of roofing contractor websites publicly lean into metal roofing service mentioned positioning (81 of 130 inspected brands).
2.3% of roofing contractor websites publicly lean into multi-state coverage messaging positioning (3 of 130 inspected brands).
44.6% of roofing contractor websites publicly lean into storm damage / restoration messaging positioning (58 of 130 inspected brands).
3.1% of roofing contractor websites publicly lean into whole-home / full-home messaging positioning (4 of 130 inspected brands).
09 / Geography
The C-grade problem is national, not regional
Every brand was resolved to the U.S. states and Canadian provinces it serves, and to its single head office. Multi-location brands count toward every state they serve, so a national franchise raises the count in all of them. Head-office geography was confirmed from each company's own site plus its brand name and a web check.
The study, in nine numbers
Everything above, on one screen
10 / Methodology
How Fervor Studio collects and scores this data
Evidence collection
Same protocol on every brand: screenshots across mobile and desktop viewports, structured DOM extraction, an axe-core 4.10.2 WCAG 2.1 AA accessibility scan against all captured pages, and Google Lighthouse 13.3.0 mobile Core Web Vitals measurement. Each brand's captured evidence is the immutable source of truth.
Scoring framework
The Fervor Grade Framework is a 100-point system split across six categories: First Impression (20 pts), Trust and Credibility (22 pts), Lead Capture (20 pts), Mobile Experience (15 pts), Content and SEO (15 pts), and Accessibility (8 pts). A Base Score can receive contextual grade adjustments for factors like service area coverage, multi-location operation, and market position, producing the Fervor Score.
Grade ranges
The Fervor Score maps to a letter grade on American school grading: A (Honor, 90 and above), B (Passing, 80 to 89), C (Conditional, 70 to 79), D (Probation, 60 to 69), F (Condemned, under 60).
Trade samples
Each trade sample is a set of established, operating contractor brands in the United States and Canada. 130 Roofing brands, 146 Remodeling brands, and 104 HVAC brands. New trade samples publish as they complete field work.
Download the full reports
How to cite Fervor Studio research
Attribution line: Fervor Studio, Contractor CRO Index 2026
Canonical URL: https://fervorstudio.ca/contractor/cro-index/statistics/
Fervor Studio. (2026). Contractor CRO Index 2026. Retrieved from https://fervorstudio.ca/contractor/cro-index/statistics/
Fervor Studio, Contractor CRO Index 2026, fervorstudio.ca/contractor/cro-index/statistics/
Fervor Studio. "Contractor CRO Index 2026." Fervor Studio, 2026, fervorstudio.ca/contractor/cro-index/statistics/.
Journalist blurb (copy-paste ready): According to the Fervor Studio Contractor CRO Index 2026, which analyzed 380 contractor websites across roofing, remodeling, and HVAC, 85.5% of contractor websites grade at C or below on a 100-point conversion-readiness framework.
Press inquiries: nenyi@fervorstudio.ca
Get your contractor website into the next trade sample.
Every Site Inspection runs the same framework as the brands on this page. Free for the first several each week.
Request Your Free Site Inspection