Terms of Service

Agreement

By accessing fervorstudio.ca ("the Site"), you agree to these terms. If you don't agree, don't use the Site. We may update these terms at any time — continued use means you accept the changes.

What We Offer

Fervor Studio provides conversion rate optimization services for home service contractors. The Site contains educational content, tools (like the Revenue Loss Calculator and the Site Inspection), and information about our services. Our content is for informational purposes and does not constitute professional business, legal, or financial advice.

Site Inspections

A Site Inspection is an editorial review of a contractor website against the Fervor Grade Framework. It is not a penetration test, a formal technical security assessment, or a guarantee of any commercial outcome. The Fervor Grade reflects our considered evaluation of the publicly observable conversion-optimization signals on the live site at the time of capture.

By requesting a Site Inspection, you confirm that you own or have authorization to submit the website URL provided. You also acknowledge that the Site Inspection results may be published on the Contractor CRO Index with your brand name. Publication consent is collected explicitly during the Site Inspection request process — the checkbox is required and the consent text is versioned so we can show you exactly what you agreed to at the time of submission. If you change your mind, see the Brand Correction Requests section below.

Contractor CRO Index Research Methodology

The Contractor CRO Index is an ongoing research project that publishes Fervor Grades for contractor websites across Canada and the United States. The Index serves two purposes: it gives individual contractors a benchmark for how their own conversion architecture compares against their peers, and it gives the industry as a whole a public reference point for what good and bad conversion practice looks like in each trade.

The methodology operates as follows:

• What we capture. Our research crawl captures publicly available pages on contractor business websites — the same pages a prospective customer could load in a browser without logging in. We capture page structure, rendered HTML, headings, calls to action, contact forms, page-speed metrics (via Google PageSpeed Insights), accessibility scan results, and screenshots of the rendered pages.
• What we do NOT capture. We do not scrape gated content, password-protected sections, customer portals, or any page that requires authentication. We do not target the personal information of business owners or staff — where a contractor's site contains names, headshots, or contact details of individual people, that information is incidental to the page render and is not extracted into the Index dataset. We do not scrape social-media platforms or any site that explicitly disallows research crawlers via robots.txt.
• Legal basis (United States). Our research crawl is consistent with the Ninth Circuit's decision in hiQ Labs v. LinkedIn (2022) and the Supreme Court's decision in Van Buren v. United States (2021), which together hold that automated access to publicly accessible web pages does not violate the Computer Fraud and Abuse Act. We do not bypass technological access controls, and we do not access pages that would require authentication.
• Legal basis (Canada). Canadian privacy authorities have taken the position, in their 2023 and 2024 joint statements on data scraping, that PIPEDA continues to apply to publicly accessible personal information. Our methodology is built to respect that position — we collect business-level signals about the contractor company, not personal-information profiles about individuals. Where personal information about an individual is incidentally visible on a contractor's page, it is not extracted, indexed, or republished in any form that profiles that individual.
• Legal basis (European Union / United Kingdom). Where the research dataset touches data subjects in the EU, EEA, or UK, our legal basis under GDPR is legitimate interests (Article 6(1)(f)). We have run the UK ICO's three-part legitimate-interests assessment and concluded that publishing aggregated research on publicly observable conversion-optimization signals serves a legitimate business and educational interest that is not overridden by the rights of the businesses analyzed. The opt-out path described below is available with no questions asked, which is the principal safeguard supporting the balancing test.
• Robots.txt. Our research crawler honors robots.txt. If a site's robots.txt disallows our user-agent (or general research crawlers) for a given path, that path is excluded from our crawl. We do not attempt to circumvent rate limits, IP blocks, or bot-detection systems.
• Opt-out. If you do not want your business listed in the Contractor CRO Index, email nenyi@fervorstudio.ca with your brand name and website URL and we will remove your listing. No reason required. The removal is honored within 10 business days, and our crawler is configured not to re-index your site for the Index thereafter unless you ask us to.

Brand Correction Requests

If you believe a Fervor Grade, a published methodology note, or any other statement on the Contractor CRO Index is inaccurate about your business, we provide the following correction process:

• Send your request to nenyi@fervorstudio.ca. Include the URL of the page on our Site that you are disputing, the specific statement or score you are disputing, and the evidence supporting your version of the facts.
• We respond within 10 business days. Our response is one of three outcomes: (a) we agree, update the published page, and add an editor's note acknowledging the correction; (b) we partially agree, update the parts we can verify, and explain what we did not change; or (c) we explain why the original publication stands.
• Verification is methodology-based, not assertion-based. We verify your request by re-examining the original captured evidence (the screenshots, the captured HTML, the PageSpeed report from the date of inspection) against the published Fervor Grade Framework. If the original methodology was applied correctly to the captured evidence, the score stands and we will tell you so. If your live site has since changed in a way that would affect the score, we will offer to recapture and re-score the live site, time permitting.
• Methodology is transparent. The Fervor Grade Framework is published in full on the Site. You can see exactly how each category is weighted and what evidence drives the score.
• Removal as alternative. If you remain unsatisfied after the correction process, the no-questions-asked opt-out described in the Contractor CRO Index Research Methodology section above is always available.

This process is informed by Alberta's Defamation Act, by the truth, qualified-privilege, and fair-comment defences available under Canadian defamation law, and by the methodology-based correction practices used in benchmark publishing (Consumer Reports, Wirecutter, and similar). It is not a legal admission and does not waive any defence. It is the process Fervor commits to operate by as a matter of policy.

Revenue Loss Calculator

The Revenue Loss Calculator provides estimates based on industry benchmark data and the values you enter. Results are for informational purposes only and do not guarantee any specific outcome. We may use anonymized, aggregate data from calculator usage to produce industry reports and benchmarks.

Newsletter (The Crew)

When you subscribe to The Crew newsletter, you consent to receive commercial electronic messages from Fervor Group Inc. You can unsubscribe at any time using the unsubscribe link in any email. We will process your unsubscribe request within 10 business days in accordance with Canada's Anti-Spam Legislation (CASL).

Intellectual Property and Licensing of Research Outputs

All content on the Site — including text, images, code, the Fervor Grade Framework, scoring methodology, editorial commentary, and visual design — is the property of Fervor Group Inc.

The analysis layer of the Contractor CRO Index — meaning our scoring, our editorial commentary, our category weights, our derived metrics, and the aggregated dataset itself — is published under a Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) license. You are free to share and adapt the analysis layer for non-commercial purposes with attribution to Fervor Studio.

The underlying source material — the contractor company websites we analyze, including their copy, their images, their layouts, and any other content that originates with the contractor — remains the intellectual property of its respective owners and is not relicensed by Fervor. Where we display screenshots or excerpts from a contractor's site as part of an Index entry, that display is editorial use under the fair-dealing provisions of the Canadian Copyright Act and analogous fair-use principles in other jurisdictions.

"Fervor Studio," "Fervor Grade," "Contractor CRO Index," "Booked by Design," and "Site Inspection" are trademarks of Fervor Group Inc.

Client Services Data Processing

When Fervor delivers paid services to a client — for example a Booked by Design build, a Leak Plug Sprint, or ongoing Performance Partner work — we may handle limited personal information about that client's own end-customers in the course of the engagement. Examples include lead-form submissions on a website we built, contact lists supplied to set up email automation, or analytics data we are tasked to interpret on the client's behalf.

In those engagements, Fervor acts as a processor on the client's behalf within the meaning of GDPR Article 28, as a service provider within the meaning of CCPA/CPRA, and as a third party within the meaning of PIPEDA's accountability principle. The client remains the controller of the personal information and retains responsibility for the legal basis on which it was originally collected.

A standard Data Processing Agreement governing those engagements is available at /dpa/. The DPA is incorporated by reference into client work orders on request and can be countersigned where the client's compliance team requires a separate executed copy.

Automated Decision-Making (Fervor Grade)

The Fervor Grade is generated through a combination of automated signal capture and human editorial review. Because human review is part of every published score, the Grade is not a decision based "solely on automated processing" within the meaning of GDPR Article 22 or Quebec Law 25 Section 12.1. The disclosures we provide in our Privacy Policy under Automated Decision-Making — methodology transparency, right to human re-review, right to no-questions-asked removal — are extended as a matter of policy regardless of whether they are strictly required.

Affiliate Links

Some content on this Site contains affiliate links. When you click these links and sign up for a service, we may earn a commission at no additional cost to you. We only recommend tools we believe provide genuine value to contractors. Affiliate relationships do not influence Fervor Grade scoring or editorial content. See our Affiliate Disclosure for details.

Third-Party Links

The Site contains links to third-party websites and services. We are not responsible for the content, privacy practices, or availability of these external sites. Visiting third-party links is at your own risk.

Data Processing (Your Use of the Site)

When you use the Site, submit forms, or interact with our tools, we collect and process data as described in our Privacy Policy. By using the Site, you acknowledge this data processing. Our cookie practices are detailed in our Cookie Policy.

Limitation of Liability

Fervor Group Inc. provides the Site and its content "as is" without warranties of any kind. We are not liable for any direct, indirect, incidental, or consequential damages arising from your use of the Site, our tools, or our recommendations.

Our maximum liability for any claim related to the Site is limited to the amount you paid us (if any) in the 12 months preceding the claim.

Governing Law

These terms are governed by the laws of the Province of Alberta and the federal laws of Canada applicable therein. Any disputes arising from these terms shall be resolved in the courts of Alberta, Canada.

Contact

Questions about these terms? Email nenyi@fervorstudio.ca.