39% of the 380 contractor websites we inspected, across roofing, remodeling and HVAC. That is 124 brands of 318.

Every field is a chance to quit, and the person filling it in is often doing it one-handed. The uncomfortable part is that long forms usually exist for the office rather than the customer. Somebody in dispatch asked for the property age and the roof pitch and the preferred contact window so they would not have to ring back. So the form got longer, the office got its data, and the leads that never finished the form never showed up in any report.

The number by trade

Trade	Quote form field count	Brands	Scope
Roofing	49.5%	55 / 111	brands with a captured form
Remodeling	35.8%	43 / 120	brands with a captured form
HVAC	29.9%	26 / 87	brands with a captured form

So the spread runs from HVAC at 29.9% to roofing at 49.5%. Which trade you work in changes what "normal" looks like, so read your own trade's page rather than the combined number.

Roofing

Roofing has the longest forms of the three trades by a wide margin, with roughly half the brands demanding eleven or more fields. Insurance work explains part of it. Once a roofer starts collecting carrier, claim number and date of loss up front, the form stops being a lead capture and becomes an intake packet.

Full roofing breakdown for this metric

Remodeling

Remodeling sits in the middle and has the healthiest split of the three, because it also has the largest share of brands keeping the longest form to five fields or fewer. That spread is worth noticing. Remodeling is the trade where the same customer intent is being served by both a two-field callback request and a fourteen-field project questionnaire.

Full remodeling breakdown for this metric

HVAC

HVAC has the shortest forms in the study, and that fits the buying pattern. When the heat is out, nobody fills in a questionnaire, they call. HVAC operators appear to have learned this and stripped their forms accordingly, which makes the trade the one useful benchmark the other two can point at.

Full HVAC breakdown for this metric

Check your own site in ten minutes

Open your own quote form on your phone and count the boxes. Then ask which of them you could get on the phone in fifteen seconds once somebody has already raised their hand. Those are the ones to cut.

What was measured: Share of brands with a captured form whose most-complex form has 11+ user-facing fields (denominator excludes brands with no captured form).
How we measured it: We opened the longest form on each site and counted the boxes a customer has to fill in, ignoring anything hidden.
The technical version, for anyone checking our work: visible_form_fields.count_visible_form_fields() on the most-complex form per brand; >= 11 user-facing fields
Sample: 380 contractor brands. Roofing 130, remodeling 146, HVAC 104.
Collection window: 2026-05-10 to 2026-05-16
Combined aggregation: weighted (sum of per-trade brand counts over sum of cohort sizes)
Who ran it: Fervor Studio, first-party capture. Nobody paid to be included or excluded.

How the sites were picked, captured and scored: the methodology. Every metric we publish: the research index.

The full reports this measurement came out of: State of Roofing, State of Remodeling, and State of HVAC.