49.5% 55 of the 111 roofing brands that qualified for this measurement.

Roofing has the longest forms of the three trades by a wide margin, with roughly half the brands demanding eleven or more fields. Insurance work explains part of it. Once a roofer starts collecting carrier, claim number and date of loss up front, the form stops being a lead capture and becomes an intake packet.

That puts roofing above the combined figure of 39% across all 380 brands , by 10.5 percentage points. Here is the same measurement in the other two trades we inspected.

Trade	Quote form field count	Sites
Roofing (this page)	49.5%	130
Remodeling	35.8%	146
HVAC	29.9%	104

Why it costs you work

Every field is a chance to quit, and the person filling it in is often doing it one-handed. The uncomfortable part is that long forms usually exist for the office rather than the customer. Somebody in dispatch asked for the property age and the roof pitch and the preferred contact window so they would not have to ring back. So the form got longer, the office got its data, and the leads that never finished the form never showed up in any report.

Checking your own roofing site

Open your own quote form on your phone and count the boxes. Then ask which of them you could get on the phone in fifteen seconds once somebody has already raised their hand. Those are the ones to cut.

Everything else we measured on roofing sites

Measurement	Roofing
Sites people with disabilities cannot use	60.8%
Sites that are hard to use for the disabled	97.7%
How long sites take to load on a phone	7.88s
Multi-step forms	3.1%
Named customer testimonials	34.6%
Before and after galleries	39.2%

What was measured: Share of brands with a captured form whose most-complex form has 11+ user-facing fields (denominator excludes brands with no captured form).
How we measured it: We opened the longest form on each site and counted the boxes a customer has to fill in, ignoring anything hidden.
The technical version, for anyone checking our work: visible_form_fields.count_visible_form_fields() on the most-complex form per brand; >= 11 user-facing fields
Scope: brands with a captured form
Denominator: 111 roofing brands qualified for this measurement, out of 130 we inspected.
Collection window: 2026-05-10 to 2026-05-16
Who ran it: Fervor Studio, first-party capture. Nobody paid to be included or excluded.

This measurement across every trade: Quote form field count. How the capture works: the methodology.

The full report behind the roofing numbers: State of Roofing. Or see how individual roofing brands scored on the roofing leaderboard.