Primary research · Roofing
How long sites take to load on a phone on roofing websites
How long the typical site takes for the biggest thing on the screen to finish appearing, measured on a phone.
Roofing is the slowest of the three trades, and the average is far worse than the typical site, which tells you a handful of them are catastrophic. Some roofing sites take upward of thirty seconds to finish loading. The cause is no mystery: roofing sells on photographs, and full-size drone shots get dropped straight onto the homepage at the size they came off the camera.
| Trade | How long sites take to load on a phone | Sites |
|---|---|---|
| Roofing (this page) | 7.88s | 130 |
| Remodeling | 7.57s | 146 |
| HVAC | 6.24s | 104 |
Why it costs you work
Think about when your site actually gets loaded. Somebody is standing in a wet basement, or looking at a ceiling stain, on cellular, on a phone that is three years old. Every second between the tap and the page is a second they can spend hitting the back button and calling the next name on the results page. And they do.
Checking your own roofing site
Search for Google PageSpeed Insights, paste your homepage address in, and read the Mobile tab only. The Desktop tab flatters everybody. If the loading time it shows starts with a number bigger than four, the cause is almost always one enormous photo nobody shrank, and that is an afternoon of work rather than a rebuild.
Everything else we measured on roofing sites
| Measurement | Roofing |
|---|---|
| Sites people with disabilities cannot use | 60.8% |
| Sites that are hard to use for the disabled | 97.7% |
| Quote form field count | 49.5% |
| Multi-step forms | 3.1% |
| Named customer testimonials | 34.6% |
| Before and after galleries | 39.2% |
- What was measured
- How long the typical site takes for the biggest thing on the screen to finish appearing, measured on a phone.
- How we measured it
- We loaded each site the way a phone on a normal mobile connection would, timed how long the biggest thing on the screen took to appear, and took the middle result for each trade.
- The technical version, for anyone checking our work
- Lighthouse mobile run per brand, median of Largest Contentful Paint in seconds
- Scope
- homepage, mobile emulation
- Denominator
- 130 roofing brands qualified for this measurement, out of 130 we inspected.
- Collection window
- 2026-05-10 to 2026-05-16
- Who ran it
- Fervor Studio, first-party capture. Nobody paid to be included or excluded.
This measurement across every trade: How long sites take to load on a phone. How the capture works: the methodology.
The full report behind the roofing numbers: State of Roofing. Or see how individual roofing brands scored on the roofing leaderboard.