3.1% across the 130 roofing contractor websites we inspected.

Roofing adoption is low, which is a strange pairing with roofing also having the longest forms of any trade. The trade that most needs progressive disclosure is close to the trade least likely to use it.

That puts roofing below the combined figure of 3.7% across all 380 brands , by 0.6 percentage points. Here is the same measurement in the other two trades we inspected.

Trade	Multi-step forms	Sites
Roofing (this page)	3.1%	130
Remodeling	6.4%	146
HVAC	1%	104

Why it costs you work

Pair this number with the field-count number and the picture gets bleak. A large share of these brands ship long forms, and almost none of them break those forms up. So the customer meets the full wall at once. The fix is not shortening the form, necessarily. It is asking the easy question first and letting the commitment build.

Checking your own roofing site

You do not need new software for this. If your form builder supports pages or sections, move the contact fields to step one and everything the office wants to step two. Then watch whether step-two completion is the number that drops, because that tells you what the office was really costing you.

Everything else we measured on roofing sites

Measurement	Roofing
Sites people with disabilities cannot use	60.8%
Sites that are hard to use for the disabled	97.7%
How long sites take to load on a phone	7.88s
Quote form field count	49.5%
Named customer testimonials	34.6%
Before and after galleries	39.2%

What was measured: Share of brands using a multi-step (progressive) form anywhere on the site, out of the full trade cohort.
How we measured it: We checked whether any form on the site splits its questions across more than one screen instead of showing them all at once.
The technical version, for anyone checking our work: multi-step / progressive-disclosure form signal detected in DOM (step indicators, wizard markup, or paginated field reveal)
Scope: all captured brands
Denominator: 130 roofing brands.
Collection window: 2026-05-10 to 2026-05-16
Who ran it: Fervor Studio, first-party capture. Nobody paid to be included or excluded.

This measurement across every trade: Multi-step forms. How the capture works: the methodology.

The full report behind the roofing numbers: State of Roofing. Or see how individual roofing brands scored on the roofing leaderboard.