Primary research · Remodeling
Multi-step forms on remodeling websites
Share of brands using a multi-step (progressive) form anywhere on the site, out of the full trade cohort.
Remodeling leads the three trades on multi-step adoption, and it is still a small minority of brands. Remodeling projects carry the longest consideration window and the highest ticket, so a staged form fits the buying behaviour better here than anywhere else. A few operators have worked that out.
That puts remodeling above the combined figure of 3.7% across all 380 brands , by 2.7 percentage points. Here is the same measurement in the other two trades we inspected.
| Trade | Multi-step forms | Sites |
|---|---|---|
| Remodeling (this page) | 6.4% | 146 |
| Roofing | 3.1% | 130 |
| HVAC | 1% | 104 |
Why it costs you work
Pair this number with the field-count number and the picture gets bleak. A large share of these brands ship long forms, and almost none of them break those forms up. So the customer meets the full wall at once. The fix is not shortening the form, necessarily. It is asking the easy question first and letting the commitment build.
Checking your own remodeling site
You do not need new software for this. If your form builder supports pages or sections, move the contact fields to step one and everything the office wants to step two. Then watch whether step-two completion is the number that drops, because that tells you what the office was really costing you.
Everything else we measured on remodeling sites
| Measurement | Remodeling |
|---|---|
| Sites people with disabilities cannot use | 59.6% |
| Sites that are hard to use for the disabled | 92.5% |
| How long sites take to load on a phone | 7.57s |
| Quote form field count | 35.8% |
| Named customer testimonials | 48.6% |
| Before and after galleries | 44.5% |
- What was measured
- Share of brands using a multi-step (progressive) form anywhere on the site, out of the full trade cohort.
- How we measured it
- We checked whether any form on the site splits its questions across more than one screen instead of showing them all at once.
- The technical version, for anyone checking our work
- multi-step / progressive-disclosure form signal detected in DOM (step indicators, wizard markup, or paginated field reveal)
- Scope
- all captured brands
- Denominator
- 146 remodeling brands.
- Collection window
- 2026-05-10 to 2026-05-16
- Who ran it
- Fervor Studio, first-party capture. Nobody paid to be included or excluded.
This measurement across every trade: Multi-step forms. How the capture works: the methodology.
The full report behind the remodeling numbers: State of Remodeling. Or see how individual remodeling brands scored on the remodeling leaderboard.