35.8% 43 of the 120 remodeling brands that qualified for this measurement.

Remodeling sits in the middle and has the healthiest split of the three, because it also has the largest share of brands keeping the longest form to five fields or fewer. That spread is worth noticing. Remodeling is the trade where the same customer intent is being served by both a two-field callback request and a fourteen-field project questionnaire.

That puts remodeling below the combined figure of 39% across all 380 brands , by 3.2 percentage points. Here is the same measurement in the other two trades we inspected.

Trade	Quote form field count	Sites
Remodeling (this page)	35.8%	146
Roofing	49.5%	130
HVAC	29.9%	104

Why it costs you work

Every field is a chance to quit, and the person filling it in is often doing it one-handed. The uncomfortable part is that long forms usually exist for the office rather than the customer. Somebody in dispatch asked for the property age and the roof pitch and the preferred contact window so they would not have to ring back. So the form got longer, the office got its data, and the leads that never finished the form never showed up in any report.

Checking your own remodeling site

Open your own quote form on your phone and count the boxes. Then ask which of them you could get on the phone in fifteen seconds once somebody has already raised their hand. Those are the ones to cut.

Everything else we measured on remodeling sites

Measurement	Remodeling
Sites people with disabilities cannot use	59.6%
Sites that are hard to use for the disabled	92.5%
How long sites take to load on a phone	7.57s
Multi-step forms	6.4%
Named customer testimonials	48.6%
Before and after galleries	44.5%

What was measured: Share of brands with a captured form whose most-complex form has 11+ user-facing fields (denominator excludes brands with no captured form).
How we measured it: We opened the longest form on each site and counted the boxes a customer has to fill in, ignoring anything hidden.
The technical version, for anyone checking our work: visible_form_fields.count_visible_form_fields() on the most-complex form per brand; >= 11 user-facing fields
Scope: brands with a captured form
Denominator: 120 remodeling brands qualified for this measurement, out of 146 we inspected.
Collection window: 2026-05-10 to 2026-05-16
Who ran it: Fervor Studio, first-party capture. Nobody paid to be included or excluded.

This measurement across every trade: Quote form field count. How the capture works: the methodology.

The full report behind the remodeling numbers: State of Remodeling. Or see how individual remodeling brands scored on the remodeling leaderboard.