Primary research · Remodeling
Before and after galleries on remodeling websites
Share of brands a before/after gallery was detected for (inclusive; the value the trust-signal chart plots).
Remodeling has the highest adoption of the three trades, which is unsurprising, since the entire sale is visual transformation and the photography happens anyway. What is surprising is that it is still well under half.
That puts remodeling above the combined figure of 34.2% across all 380 brands , by 10.3 percentage points. Here is the same measurement in the other two trades we inspected.
| Trade | Before and after galleries | Sites |
|---|---|---|
| Remodeling (this page) | 44.5% | 146 |
| Roofing | 39.2% | 130 |
| HVAC | 13.5% | 104 |
Why it costs you work
A finished-work photo shows competence. A before and after shows transformation, and transformation is what the customer is actually buying. They are not buying shingles. They are buying the version of the house where the ceiling stain is gone.
Checking your own remodeling site
You do not need a slider plugin. Two photos side by side with honest labels beat a fancy component nobody can operate on a phone. What you do need is the before shot, which means telling the crew to take one before they start.
Everything else we measured on remodeling sites
| Measurement | Remodeling |
|---|---|
| Sites people with disabilities cannot use | 59.6% |
| Sites that are hard to use for the disabled | 92.5% |
| How long sites take to load on a phone | 7.57s |
| Quote form field count | 35.8% |
| Multi-step forms | 6.4% |
| Named customer testimonials | 48.6% |
- What was measured
- Share of brands a before/after gallery was detected for (inclusive; the value the trust-signal chart plots).
- How we measured it
- We looked for a before and after comparison anywhere on the site, counting both the drag-across sliders and plain labelled photo pairs.
- The technical version, for anyone checking our work
- html_and_dom_facts union with score-narrative fallback
- Scope
- detected (inclusive)
- Denominator
- 146 remodeling brands.
- Collection window
- 2026-05-10 to 2026-05-16
- Who ran it
- Fervor Studio, first-party capture. Nobody paid to be included or excluded.
This measurement across every trade: Before and after galleries. How the capture works: the methodology.
The full report behind the remodeling numbers: State of Remodeling. Or see how individual remodeling brands scored on the remodeling leaderboard.