48.6% across the 146 remodeling contractor websites we inspected.

Remodeling sits near the combined rate. Remodeling has the strongest natural case for named proof, since the customer is letting a crew live in their kitchen for six weeks, and a bit under half of them act on it.

That puts remodeling above the combined figure of 45% across all 380 brands , by 3.6 percentage points. Here is the same measurement in the other two trades we inspected.

Trade	Named customer testimonials	Sites
Remodeling (this page)	48.6%	146
Roofing	34.6%	130
HVAC	52.9%	104

Why it costs you work

A stranger landing on your site has one question they will not type into a form: can I let these people into my house. A name answers it. An anonymous quote does not, because anonymous quotes are what a stranger assumes the marketing person wrote. And the trades where this rate is lowest are the trades where the work costs the most.

Checking your own remodeling site

Count the named quotes above the fold on your homepage. If the answer is zero, you almost certainly have the raw material sitting in your review platform already, and moving three of them onto the page is an afternoon, not a project.

Everything else we measured on remodeling sites

Measurement	Remodeling
Sites people with disabilities cannot use	59.6%
Sites that are hard to use for the disabled	92.5%
How long sites take to load on a phone	7.57s
Quote form field count	35.8%
Multi-step forms	6.4%
Before and after galleries	44.5%

What was measured: Share of brands surfacing named-customer testimonials. (Single measurement.)
How we measured it: We read the pages looking for customer reviews with a real name attached, rather than anonymous quotes or bare star ratings.
The technical version, for anyone checking our work: testimonial-section detector (DOM class/id, heading, or schema.org Review)
Scope: all captured pages
Denominator: 146 remodeling brands.
Collection window: 2026-05-10 to 2026-05-16
Who ran it: Fervor Studio, first-party capture. Nobody paid to be included or excluded.

This measurement across every trade: Named customer testimonials. How the capture works: the methodology.

The full report behind the remodeling numbers: State of Remodeling. Or see how individual remodeling brands scored on the remodeling leaderboard.