52.9% across the 104 HVAC contractor websites we inspected.

52.9% of the 104 HVAC contractor websites Fervor Studio inspected show a customer review with a real name attached to it.

Source: Fervor Studio, Contractor CRO Index 2026 (n=104 HVAC contractor websites in the United States and Canada, captured 2026-05-19 to 2026-05-22)

HVAC leads the three trades on named testimonials, which is the opposite of what its accessibility and speed numbers would predict. The likely explanation is the review-platform integrations that ship with HVAC field-service software. The names are on the page because the software put them there, not because somebody made a positioning decision.

That puts HVAC above the combined figure of 45% across all 380 brands , by 7.9 percentage points. Here is the same measurement in the other two trades we inspected.

Named customer testimonials: HVAC against the other trades Fervor Studio inspected.
Trade	Named customer testimonials	Sites
HVAC (this page)	52.9%	104
Roofing	34.6%	130
Remodeling	48.6%	146

Why it costs you work

A stranger landing on your site has one question they will not type into a form: can I let these people into my house. A name answers it. An anonymous quote does not, because anonymous quotes are what a stranger assumes the marketing person wrote. And the trades where this rate is lowest are the trades where the work costs the most.

Checking your own HVAC site

We read the pages looking for customer reviews with a real name attached, rather than anonymous quotes or bare star ratings.

Count the named quotes above the fold on your homepage. If the answer is zero, you almost certainly have the raw material sitting in your review platform already, and moving three of them onto the page is an afternoon, not a project.

Everything else we measured on HVAC sites

Everything Fervor Studio measured on 104 HVAC contractor websites.
Measurement	HVAC
Sites people with disabilities cannot use	64.4%
Sites that are hard to use for the disabled	98.1%
How long sites take to load on a phone	6.24s
Quote form field count	29.9%
Multi-step forms	1%
Before and after galleries	13.5%

Methodology and sources, for anyone checking our work

What was measured: Share of brands surfacing named-customer testimonials. (Single measurement.)
How we measured it: We read the pages looking for customer reviews with a real name attached, rather than anonymous quotes or bare star ratings.
The technical version: testimonial-section detector (DOM class/id, heading, or schema.org Review)
Scope: all captured pages
Denominator: 104 HVAC brands.
Collection window: 2026-05-10 to 2026-05-22
Who ran it: Fervor Studio, first-party capture. Nobody paid to be included or excluded.

This measurement across every trade: Named customer testimonials. How the capture works: the methodology.

The full report behind the HVAC numbers: State of HVAC. Or see how individual HVAC brands scored on the HVAC leaderboard.