34.6% across the 130 roofing contractor websites we inspected.

Roofing has the lowest named-testimonial rate of the three trades, roughly a third of brands. Roofing leans on the gallery instead, and photos of finished work are doing the trust job that a name would do better. Photos prove the crew can shingle. A name proves the crew showed up when they said they would.

That puts roofing below the combined figure of 45% across all 380 brands , by 10.4 percentage points. Here is the same measurement in the other two trades we inspected.

Trade	Named customer testimonials	Sites
Roofing (this page)	34.6%	130
Remodeling	48.6%	146
HVAC	52.9%	104

Why it costs you work

A stranger landing on your site has one question they will not type into a form: can I let these people into my house. A name answers it. An anonymous quote does not, because anonymous quotes are what a stranger assumes the marketing person wrote. And the trades where this rate is lowest are the trades where the work costs the most.

Checking your own roofing site

Count the named quotes above the fold on your homepage. If the answer is zero, you almost certainly have the raw material sitting in your review platform already, and moving three of them onto the page is an afternoon, not a project.

Everything else we measured on roofing sites

Measurement	Roofing
Sites people with disabilities cannot use	60.8%
Sites that are hard to use for the disabled	97.7%
How long sites take to load on a phone	7.88s
Quote form field count	49.5%
Multi-step forms	3.1%
Before and after galleries	39.2%

What was measured: Share of brands surfacing named-customer testimonials. (Single measurement.)
How we measured it: We read the pages looking for customer reviews with a real name attached, rather than anonymous quotes or bare star ratings.
The technical version, for anyone checking our work: testimonial-section detector (DOM class/id, heading, or schema.org Review)
Scope: all captured pages
Denominator: 130 roofing brands.
Collection window: 2026-05-10 to 2026-05-16
Who ran it: Fervor Studio, first-party capture. Nobody paid to be included or excluded.

This measurement across every trade: Named customer testimonials. How the capture works: the methodology.

The full report behind the roofing numbers: State of Roofing. Or see how individual roofing brands scored on the roofing leaderboard.