Primary research · Roofing
Before and after galleries on roofing websites
Share of brands a before/after gallery was detected for (inclusive; the value the trust-signal chart plots).
Roofing runs close behind remodeling. Roofing has a structural problem with this format that the other trades do not: the compelling before shot is often taken from a drone or a ladder, and the compelling after shot has to match the angle. That is a real production constraint, not laziness.
That puts roofing above the combined figure of 34.2% across all 380 brands , by 5 percentage points. Here is the same measurement in the other two trades we inspected.
| Trade | Before and after galleries | Sites |
|---|---|---|
| Roofing (this page) | 39.2% | 130 |
| Remodeling | 44.5% | 146 |
| HVAC | 13.5% | 104 |
Why it costs you work
A finished-work photo shows competence. A before and after shows transformation, and transformation is what the customer is actually buying. They are not buying shingles. They are buying the version of the house where the ceiling stain is gone.
Checking your own roofing site
You do not need a slider plugin. Two photos side by side with honest labels beat a fancy component nobody can operate on a phone. What you do need is the before shot, which means telling the crew to take one before they start.
Everything else we measured on roofing sites
| Measurement | Roofing |
|---|---|
| Sites people with disabilities cannot use | 60.8% |
| Sites that are hard to use for the disabled | 97.7% |
| How long sites take to load on a phone | 7.88s |
| Quote form field count | 49.5% |
| Multi-step forms | 3.1% |
| Named customer testimonials | 34.6% |
- What was measured
- Share of brands a before/after gallery was detected for (inclusive; the value the trust-signal chart plots).
- How we measured it
- We looked for a before and after comparison anywhere on the site, counting both the drag-across sliders and plain labelled photo pairs.
- The technical version, for anyone checking our work
- html_and_dom_facts union with score-narrative fallback
- Scope
- detected (inclusive)
- Denominator
- 130 roofing brands.
- Collection window
- 2026-05-10 to 2026-05-16
- Who ran it
- Fervor Studio, first-party capture. Nobody paid to be included or excluded.
This measurement across every trade: Before and after galleries. How the capture works: the methodology.
The full report behind the roofing numbers: State of Roofing. Or see how individual roofing brands scored on the roofing leaderboard.