Contractor marketing pricing, scope and terms, before the sales call
Every Fervor price, what it covers, how long you're committed, who owns what, and which costs Google bills you directly. If a number isn't on this page, it isn't a Fervor price.
You've probably sat through the call where the price only shows up after forty minutes of "it depends." So here's every number first. The Site Inspection is free and tells you which of these you actually need, and plenty of contractors find out they need one small thing, not a package.
Prices below are Canadian dollars. US clients see the same numbers in US dollars. And the order on this page follows how most engagements start: diagnose first, fix the leak, then build or grow.
01 · Entry offers
Start with the diagnosis
| Service | What you get | Price |
|---|---|---|
| The Site Inspection | A 100-point conversion diagnostic of your site, a competitor benchmark, a revenue-impact estimate and a ranked fix list, delivered in 5 business days. It's diagnosis only, with no implementation. | Free |
| Referral Closer | One conversion landing page for referral, paid or outbound traffic, with lead tracking. About 7 days. | $497 |
| The SEO Audit | Street-by-street Map Pack visibility, Google Business Profile gaps, competitor patterns and an ordered fix plan. The fee is credited toward an SEO service you choose afterward. | $497 USD |
02 · Websites
Website pricing by the page
A custom website is priced by page count: $497 for the first page and $400 for every page after it. Each page gets original design and copy, not a template with your logo swapped in. A new site takes 2 to 12 weeks depending on scope.
Booked by Design is a different service, priced from $7,497 to $19,997 by trade and delivered in 30 to 60 days. It prices the conversion and acquisition system around the site (search architecture, call tracking, review setup, deeper strategy), so it isn't a bigger version of the per-page site.
You own the domain, the hosting account, the content and the design files on both, and if you leave, everything leaves with you.
| Pages | Price |
|---|---|
| 1 page | $497 |
| 5 pages | $2,097 |
| 10 pages | $4,097 |
03 · Conversion optimization
Fix the leak before you buy more traffic
The Leak Plug Sprint is a 30-day engagement that fixes the highest-impact leaks on the site you already have, from $4,997, and you keep the site you have. If your site gets visitors but the phone stays quiet, this is usually where the money is.
Ongoing testing runs through Performance Partner credits instead. Testing software, paid research and unusually complex integrations are scoped separately.
| Deliverable | Credits |
|---|---|
| CRO review + hypothesis plan | 5 |
| Lightweight CRO experiment: copy, CTA, form, or section | 8 |
| Standard A/B test: one-page variant, tracking, QA, readout | 15 |
| Advanced or multi-page CRO experiment | From 25 |
04 · Local search
Diagnose, implement, then keep it moving
| Service | What it covers | Price |
|---|---|---|
| The SEO Audit | Map Pack visibility street by street, profile gaps, competitor patterns and an ordered fix plan. | $497 USD |
| The Local Pick | The done-for-you local-search foundation: Google Business Profile setup or overhaul, relevant citation creation and corrections with no arbitrary quota, NAP cleanup, local schema, review-system setup and a 30-day visibility recheck. Paid memberships or association fees need your approval before we buy them. | $3,497 |
The Local Pick is also a 40-credit Performance Partner deliverable. Citation work and citation strategy aren't sold separately; they run as credit work inside Performance Partner.
05 · Performance Partner
The monthly retainer, tier by tier
Performance Partner combines monthly production credits with monitoring that runs whether or not you send a request. In a quiet month, we spend your credits on the next highest-value fix the monitoring finds, so you're not inventing tasks to get your money's worth. Credits are standardized production units, not tracked hours. Every tier starts with a 3-month commitment, then goes month-to-month.
| Tier | Credits / month | Per credit | Google Ads + LSA managed | Monthly |
|---|---|---|---|---|
| Foundation | 20 | $74.85 | Not included | $1,497 |
| Growth (recommended) | 50 | $59.94 | Not included | $2,997 |
| Dominate | 100 | $49.97 | Up to $5,000/mo spend | $4,997 |
| Scale | 170 | $44.10 | Up to $15,000/mo spend | $7,497 |
| Category King | 250 | $39.99 | Up to $30,000/mo spend | $9,997 |
Additional credits are $100 each. Review handoffs above your tier's allowance are $25 each. Without a retainer, after-launch site edits are $100 an hour with a one-hour minimum.
| Deliverable | Credits |
|---|---|
| Minor site edit: text/image swap, under 30 minutes | 1 |
| Standard site edit: new section or layout change | 2 |
| Minor local listing/citation cleanup batch | 3 |
| Competitor tracking report | 3 |
| Major site edit: new element or integration | 4 |
| CRO review + hypothesis plan | 5 |
| Location expansion page | 5 |
| Blog post or local guide article | 5 |
| New standard/custom page | 6 |
| Lightweight CRO experiment: copy, CTA, form, or section | 8 |
| Citation opportunity audit | 10 |
| Standard A/B test: one-page variant, tracking, QA, readout | 15 |
| Citation and local visibility strategy | 20 |
| Advanced or multi-page CRO experiment | From 25 |
| The Local Pick: strategy + implementation | 40 |
| Tier | Location page (5 cr) | Standard page (6 cr) |
|---|---|---|
| Foundation | $374 | $449 |
| Growth | $300 | $360 |
| Dominate | $250 | $300 |
| Scale | $221 | $265 |
| Category King | $200 | $240 |
06 · Google Ads and Local Services Ads
Two ways to buy ad management
| Offer | Scope | Fervor fee |
|---|---|---|
| Paid Search Partner | Google Search Ads for one market and up to 3 service lines, with a Leak Plug Sprint on the landing pages included. 3-month initial term. | $2,497/mo |
| Local Services Ads Partner | Google Local Services Ads for one market, set up after an eligibility review. 3-month initial term. | $1,497/mo |
| Performance Partner Dominate and above | Google Ads and LSA management included outside the credit pool, from $5,000 to $30,000 a month in combined managed spend depending on tier. | From $4,997/mo |
Ad spend goes straight to Google and never runs through Fervor's fee. Managed spend above a Performance Partner allowance is billed at 10% of the excess, or the account moves up a tier. You own every ad account.
07 · Expansion and reviews
More pages, steady reviews
Location Page Expansion
Service and city pages built on your existing design system. Each rate applies only to the pages inside its band, so earlier pages are never repriced.
| Pages | Rate |
|---|---|
| 1 to 10 | $400 / page |
| 11 to 25 | $350 / page |
| 26 to 50 | $300 / page |
| 51 to 100 | $275 / page |
| 101+ | $250 / page |
Running totals: 10 pages = $4,000, 25 pages = $9,250, 50 pages = $16,750, 100 pages = $30,500.
Managed Reviews
A post-job review follow-up you don't have to run yourself. There's no rating gating, no incentives for positive reviews, and no pressure to post a particular rating.
| Plan | Handoffs / month | Monthly |
|---|---|---|
| Essential Reviews | Up to 5 | $249 |
| Managed Reviews | Up to 10 | $349 |
| Managed Reviews + GBP | Up to 10 | $499 |
Standalone activation is $199 one-time, waived with The Local Pick or any Performance Partner plan. Extra handoffs are $25 each. Third-party messaging fees are separate.
08 · AI visibility research
Measure who ChatGPT recommends before you change anything
| Product | Scope | AI surfaces | Price |
|---|---|---|---|
| AI Visibility Snapshot | 15 buyer questions, one baseline measurement. Also 8 Performance Partner credits. | ChatGPT Search | $497 |
| AI Visibility Audit | 30 buyer questions, two measurement dates, up to 180 answers. Also 15 Performance Partner credits. | ChatGPT Search, Google AI Mode, Perplexity | $997 |
| AI Visibility Benchmark | 60 buyer questions, weekly for 30 days, up to 1,200 answers. Also 40 Performance Partner credits. | ChatGPT Search, Google AI Mode, Perplexity, Gemini, Google AI Overviews | $2,497 |
| AI Market Intelligence Study | 120 buyer questions, weekly for 30 days, up to 2,880 answers. Also 80 Performance Partner credits. | ChatGPT Search, Google AI Mode, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot | $4,997 |
Terms
Ownership, commitment and currency
What does a five-page contractor website cost at Fervor?
$2,097. The first page is $497 and each page after it is $400, with original design and copy on every page. A new site takes 2 to 12 weeks depending on scope.
Who owns the website, the content and the ad accounts?
You do. The domain, the hosting account, the content, the design files and every ad account are yours. If you leave, you take all of it with you.
How long is the Performance Partner commitment?
3 months to start, then month-to-month with 30-day notice. The paid search and Local Services Ads offers carry the same 3-month initial term.
Is ad spend included in the monthly fee?
No. You pay Google directly for clicks and leads. Fervor's fee covers the management only. On the Performance Partner tiers that include ad management, spend above the tier's allowance is billed at 10% of the excess, or you move up a tier.
Are the prices in Canadian or US dollars?
Fervor publishes one price sheet per market with the same numbers: Canadian clients pay in CAD and US clients pay in USD. The one exception today is The SEO Audit, which checks out in USD for every buyer.
Not sure which line on this page is yours?
The Site Inspection answers that for free in 5 business days. You'll get your score, the leaks ranked by what they cost you, and a straight recommendation, which is sometimes "fix two things yourself."