191 guides Roofing
- Roofing marketing
- Digital State of the Roofing Industry
- A Roofing Landing Page Built to Convert, Not Just Exist
- Roofing SEO That Books Jobs While You Sleep
- Roofing Website Design Built to Turn Searches Into Signed Roofs
Guide directory 1,133+ published
Every guide we've published, sorted by your trade.
Pick your trade and start there. Each guide breaks down where contractor websites win the call and where they quietly leak it, so you can spot your own gap before you buy another dollar of traffic.
Editor's picks
Start with the essentials
If you only read a handful, read these. The research the trades keep quoting, and the reports behind every score we publish.
Primary research
Primary research
Contractor website performance statistics
State of the Industry
Digital State of the HVAC Industry
State of the Industry
Digital State of the Roofing Industry
State of the Industry
Digital State of the Remodeling Industry
Benchmark index
Benchmark index
The CRO Index: 380 sites, scored
Trade guide
Plumbing marketing
Trade guide
Landscaping marketing
How the grading works
How the grading works
The Fervor Method
01 / Exterior Contractors
Exterior Contractors
588 guides across 8 trades. Every trade links through to its own hub, where the city pages and playbooks live.
191 guides 
1 guide 
190 guides Painting
- Painting marketing
- Painting Conversion Rate Optimization: Turn Quotes Into Booked Jobs
- Painting SEO: Rank For The Searches Homeowners Type
- Painting Website Design Built To Turn Visits Into Estimates
- Atlanta Painting Conversion Rate Optimization: Book More Estimates
1 guide 
1 guide 
13 guides Garage Door
- Garage Door marketing
- Garage Door Conversion Rate Optimization: Turn Clicks Into Booked Calls
- Garage Door SEO: Rank For The Searches Your Buyers Type
- Garage Door Website Design: A Site Built To Book Jobs
- Garage Door Conversion Rate Optimization in Dallas: Plug The Leaks
16 guides Fencing
- Fencing marketing
- Fencing Conversion Rate Optimization: Turn Quotes Into Booked Installs
- Fencing SEO: Rank For The Searches Homeowners Type
- Fencing Website Design Built To Turn Visits Into Estimates
- Boston Fencing Conversion Rate Optimization: Book More Estimates
175 guides Landscaping
- Landscaping marketing
- Landscaping Web Design That Books the Spring Rush
- Landscaping Website Conversion: Plug the Leaks
- Landscaping SEO: How Local Crews Win the Search
- Landscaping Web Design Toronto: Book the Season
02 / Mechanical Contractors
Mechanical Contractors
328 guides across 4 trades. Every trade links through to its own hub, where the city pages and playbooks live.
201 guides HVAC
- HVAC marketing
- Digital State of the HVAC Industry
- HVAC Conversion Rate Optimization: Plug the Leaks Before You Buy More Traffic
- Local SEO for HVAC Contractors
- HVAC Website Design Company
125 guides Plumbing
- Plumbing marketing
- Plumbing Conversion Rate Optimization: Turn Clicks Into Booked Calls
- Plumbing SEO: A Build Plan for Owners Who Want ROI
- Plumbing Website Design That Books More Jobs
- Local SEO for Plumbers: Win the Map Pack
1 guide 
1 guide 03 / Remodelers & Builders
Remodelers & Builders
199 guides across 4 trades. Every trade links through to its own hub, where the city pages and playbooks live.
191 guides Remodeling
- Remodeling marketing
- Digital State of the Remodeling Industry
- Remodeling Conversion Rate Optimization: Plug the Leaks Before You Buy More Traffic
- Remodeling SEO: Get Found in the Planning Months
- Remodeling Website Design: Built to Book Consultations
2 guides Kitchen & Bath
- Kitchen & Bath marketing
- Kitchen Remodeling SEO: Get Found by Homeowners
1 guide 
5 guides Foundation Repair
- Foundation Repair marketing
- Foundation Repair Conversion Rate Optimization: Book More Inspections
- Foundation Repair SEO: Get Found Before The Crack Spreads
- Foundation Repair Website Design That Proves The Engineering
- Foundation Repair Marketing That Generates Leads
04 / Specialty Contractors
Specialty Contractors
13 guides across 2 trades. Every trade links through to its own hub, where the city pages and playbooks live.
9 guides Pool Builder
- Pool Builder marketing
- Pool Conversion Rate Optimization: Book More Consultations
- Pool SEO: Rank Before The Build Season Starts
- Pool Website Design That Sells The Backyard
- Pool Builder SEO Tucson: rank across the Sonoran desert market
4 guides Restoration
- Restoration marketing
- Restoration Conversion Rate Optimization: Turn Clicks Into Emergency Calls
- Restoration SEO: Rank The Moment Disaster Strikes
- Restoration Website Design Built For The Emergency Caller
05 / Research & benchmarks
The data behind every guide
Every number we cite traces back to here. 380 contractor sites, scored the same way, laid out so you can check the work yourself.
Primary research
Contractor website performance statistics
Every citable benchmark from Fervor Studio’s inspection of 380 contractor websites, sourced and ready to quote.
Read it →Benchmark index
The CRO Index
Where 380 real contractor websites landed when they were scored on the moments that turn a visit into a booked job.
Read it →Industry reports
The State of the Contractor Industry
The full research library behind the per-trade reports, with the method and the data laid out in the open.
Read it →How the grading works
The Fervor Method
The framework behind every score, so you can see exactly what gets measured and why it moves revenue.
Read it →Working with Fervor
How we work
The path from a scored diagnosis to a site that books more of the traffic you already pay for.
Read it →Fresh off the press
Recently published
The latest guides to go live across the library.
- Aug 7, 2026 Foundation Repair Conversion Rate Optimization: Book More Inspections Foundation Repair
- Aug 7, 2026 Foundation Repair SEO: Get Found Before The Crack Spreads Foundation Repair
- Aug 7, 2026 Foundation Repair Website Design That Proves The Engineering Foundation Repair
- Aug 7, 2026 Pool Conversion Rate Optimization: Book More Consultations Pool Builder
- Aug 7, 2026 Pool SEO: Rank Before The Build Season Starts Pool Builder
- Aug 7, 2026 Pool Website Design That Sells The Backyard Pool Builder
- Jul 24, 2026 HVAC Conversion Rate Optimization in Toronto: Stop the Leaks HVAC
- Jul 20, 2026 Fencing Conversion Rate Optimization: Turn Quotes Into Booked Installs Fencing
- Jul 20, 2026 Boston Fencing Conversion Rate Optimization: Book More Estimates Fencing
- Jul 20, 2026 Fencing SEO: Rank For The Searches Homeowners Type Fencing
The complete index
Every guide, one link away
The whole library in one place. Every guide below links straight through, so whatever you're after is one click from here.
Not sure which gap is yours?
The Site Inspection scores your site the same way these guides score everyone else's, then hands you a ranked fix list, ordered by revenue impact. You get the diagnosis first, before anyone touches a line of the build.
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