Websites for Contractors That Look Good & Sell Better.
We specialize in building websites for contractors across North America — helping home builders, kitchen & bath remodelers, HVAC, roofing, and specialty contractors across Canada and the US turn websites that lose money into ones that book jobs.
Get My Site InspectionWebsites for Contractors
If your craftsmanship is better than your online presence, we can help. Serving contractors across North America.
Get My Site Inspection65 Brands Scored for the Contractor CRO Index
Restoration 1 
Toll Brothers 
PuroClean 
Shasta Industries (Shasta Pools) 
Groundworks 
Olshan Foundation Solutions 
Paul Davis Restoration 
PulteGroup (Pulte Homes) 
Re-Bath 
CertaPro Painters 
Presidential Pools & Spas 
West Shore Home 
Erie Home 
Mr. Roof 
Trex 
Aire Serv 
ARS/Rescue Rooter 
BELFOR Property Restoration 
Lawn Doctor 
Mr. Electric 
Precision Garage Door Service 
TrueDecks 
Top Rail Fence 
Happy Hiller 
One Hour Heating & Air Conditioning 
Superior Fence & Rail 
Kitchen Tune-Up 
Mr. Rooter Plumbing 
Sunrun 
D.R. Horton 
Renewal by Andersen 
Schumacher Homes 
Empire Today 
Goettl Air Conditioning & Plumbing 
Horizon Services 
Premier Pools & Spas 
The Grounds Guys 
Warner's Decking 
Floor Coverings International 
Mad City Windows & Baths 
Service Experts 
Cody Pools 
Window World 
Case Design/Remodeling 
Ideal Siding 
Service Champions 
Ram Jack 
Aladdin Doors 
DaBella 
Roto-Rooter 
SERVPRO 
Power Home Remodeling 
Sunnova The Problem
A Pretty Site That Doesn't Convert Is Just Expensive Art
No, tweaking the colors won't fix it. You didn't invest in a site to win compliments. You built one to win customers.
If calls aren't coming in and leads aren't converting, you don't need a redesign. You need a site that sells.
Spot What's Killing Your Leads
What We Fix
What's Bleeding Your Leads? This Stuff:
So most contractor websites fail quietly. They look solid, your team's proud of them, and then you check your numbers. Two calls last month from 400 visitors. The problems aren't flashy. They're structural. And these four silent killers show up on nearly every site we audit.
Slow load speed = rage quits
Your visitors bail if the site takes more than 3 seconds. That's a $12,000 kitchen job gone before they ever saw your portfolio.
Confusing layout = visitors bounce
A cluttered layout pushes homeowners straight to the competitor who made it easy. You get 5 seconds to prove you're the right hire.
No tracking = you're guessing, not growing
Without conversion tracking, you can't tell which pages book jobs and which bleed leads. So you keep paying for traffic that goes nowhere.
Looks Nice. Sells Nothing.
Design builds trust. But copy and strategy close the deal. If your site doesn't convert, it's not a contractor website. It's wallpaper.
Even National Brands Still Bleed Leads
We Broke Down Re-Bath's $500M Website. Here's What We Found.
In this teardown, we show how Re-Bath's polished home service website design still drops the ball on the fundamentals that actually book jobs for contractors.
Inside you'll see:
- Why "Schedule" is a weak CTA (and what converts better)
- How buried proof kills trust before a homeowner ever picks up the phone
- The form mistake almost every contractor makes
Booked by Design™
Design Meets Data. That's When Your Site Performs.
This isn't a rebrand with a mood board. (Those are fun to look at. They don't book jobs.) It's an 8-step system built to find where your site loses people, fix the message, then rebuild around conversion. Every layout, headline, and CTA placement comes from what's already working in your trade.
- Diagnose the Leaks
- Clarify Your Offer
- Write to Convert
- Design to Drive Action
- Build to Launch Fast
- Connect What Matters
- Optimize Until It Books
- We Stay Accountable — or We Don't Get Paid
Who We Help
Built for Home Service Pros Who Mean Business.
Based in Calgary, working with trades across Canada and the U.S.
You've grown by showing up, doing great work, and building trust offline. Now it's time for your website to do the same at scale.
Whole-Home & Structural Projects
- Custom Home Builders
- Design-Build Firms
- Basement Finishing
- Legal Suites
Interior Remodel & Lifestyle Upgrades
- Kitchen & Bath Remodelers
- Luxury Flooring
- Aging-in-Place
- Luxury Bath
Mechanical & Energy Systems
- HVAC
- Standby Generator & Panel Upgrades
- Solar Installers
Exterior & Curb Appeal
- Deck & Outdoor Living
- Window & Door
- Roofing
- Masonry
Specialty Design & Technology
- Home Theatre
- Whole-Home Audio
- Custom Wine Cellars
Whole-Home & Structural Projects
See how we help builders book more work
Interior Remodel & Lifestyle Upgrades
See how we help remodelers book more work
Mechanical & Energy Systems
See how we help HVAC, plumbing, and solar pros book more work
Exterior & Curb Appeal
See how we help exterior contractors book more work
Specialty Design & Technology
See how we help specialty trades book more workWhat You Get
Not Just a Website. A Conversion Weapon.
A conversion-optimized custom site
Messaging that reflects your voice and value
On-page SEO and tracking baked in
Weekly performance insights
Reverse-Engineering What's Proven. Adapted for You.
No More Guess-and-Hope Marketing.
We don't design from scratch and hope it works. Every layout decision, headline, and CTA placement is reverse-engineered from what's already converting in your trade. Then we adapt it for your market, your buyers, and your brand. So the question isn't whether the approach works — it's whether you're using it yet.
Trained by the best in CRO, conversion copywriting, and offer design. Not affiliated — just educated.
We're Early. You Win.
We Bet Our Reputation on Your Results.
Fervor isn't a 50-person agency with a backlog. It's me, Nenyi, on every project. No junior designer getting their reps in on your dime. No templated work. No handoff to someone who doesn't care.
And because we're still building our portfolio, you get disproportionate attention. We're scrappier, faster, and way more invested in your win than a firm that's been comfortable for a decade. We keep working until you book more jobs. That's the deal.
See Where Your Site Falls ShortFounder Story
Why I Started Fervor
I got tired of watching agencies copy-paste templates. Same site for contractors, law firms, restaurants, e-commerce. Spray paint the logo and call it done. And then charge $8,000 for it.
So I built Fervor to do one thing obsessively: contractor websites that actually convert. Your trade has different buyer psychology. Different emergency windows. Different search behaviour. Your website should too. That's all we do here.
Fervor Studio's Performance Guarantee
We only collect our full fee if your site delivers a 30% increase in leads within 90 days. Miss the target? We keep optimizing at zero cost until you hit that number. No vague language. No moving goalposts. The targets are locked in writing before we touch a single wireframe.
That's the kind of bet you can only make when you trust your process. We trust ours.
Do You Qualify for the Covenant?
The Site Inspection: How Top Home Service Websites Score on Lead Conversion
We audited these home service brands on 100 points of conversion infrastructure. See what the national players get right, where they leak leads, and what independent contractors can exploit.