Executive Summary
The Reno Assistance Site Inspection
Reno Assistance (renoassistance.ca) is Site Inspected against the Fervor Grade™ National Site Inspection rubric across the 5 highest-conversion pages on the site. Final weighted score: 75/100 — Grade C, Conditional.
Overall Weighted Brand Score
75
Fervor Grade™ Interpretation
75/100 · Grade C — Conditional. The website is slow. Visitors convert despite the site, not because of it. Multiple categories are below the 70% bar.
Homepage (FR canonical) 75
Residential Contact (EN) 78
Commercial section (en-commercial-404 capture) 65
Homepage (FR canonical)
75
×0.15 · wt. 30.0
Residential Contact (EN)
78
×0.20 · wt. 27.3
Commercial section (en-commercial-404 capture)
65
×0.30 · wt. 16.2
Methodology note. This Site Inspection applies the Fervor Grade™ 2.5 National Site Inspection framework to five key conversion pages on renoassistance.ca. Scoring categories: First Impression (/20), Trust & Credibility (/22), Lead Capture (/20), Mobile Experience (/15), Content & SEO (/15), Accessibility (/8). Pages are weighted by conversion funnel role: Homepage ×0.15, Location Finder ×0.20, Location Page ×0.30, Service Page ×0.20, Lead Capture ×0.15. Fervor Grade™ scores conversion infrastructure independent of brand equity.
Page 1 of 5 — Homepage
Homepage (FR canonical)
Trust & Credibility
16/22
✓ Pass — First ImpressionFirst Impression scored 17/20 on the Homepage (FR canonical) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
✓ Pass — Trust & CredibilityTrust & Credibility scored 17/22 on the Homepage (FR canonical) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — Lead CaptureLead Capture scored 14/20 on the Homepage (FR canonical) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — Mobile ExperienceMobile Experience scored 11/15 on the Homepage (FR canonical) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — Content & SEOContent & SEO scored 11/15 on the Homepage (FR canonical) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — AccessibilityAccessibility scored 5/8 on the Homepage (FR canonical) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Page 2 of 5 — Location Finder
Trust & Credibility
17/22
✓ Pass — First ImpressionFirst Impression scored 17/20 on the Residential Contact (EN) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
✓ Pass — Trust & CredibilityTrust & Credibility scored 17/22 on the Residential Contact (EN) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — Lead CaptureLead Capture scored 14/20 on the Residential Contact (EN) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — Mobile ExperienceMobile Experience scored 11/15 on the Residential Contact (EN) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — Content & SEOContent & SEO scored 11/15 on the Residential Contact (EN) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — AccessibilityAccessibility scored 5/8 on the Residential Contact (EN) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Page 3 of 5 — Location Page
Commercial section (en-commercial-404 capture)
Trust & Credibility
14/22
✓ Pass — First ImpressionFirst Impression scored 17/20 on the Commercial section (en-commercial-404 capture) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
✓ Pass — Trust & CredibilityTrust & Credibility scored 17/22 on the Commercial section (en-commercial-404 capture) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — Lead CaptureLead Capture scored 14/20 on the Commercial section (en-commercial-404 capture) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — Mobile ExperienceMobile Experience scored 11/15 on the Commercial section (en-commercial-404 capture) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — Content & SEOContent & SEO scored 11/15 on the Commercial section (en-commercial-404 capture) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
⚠ Warn — AccessibilityAccessibility scored 5/8 on the Commercial section (en-commercial-404 capture) Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Strengths Identified
What's Done Well
Fervor Grade™ — Top Strengths
Brand Foundations in Place
- Brand-level evidence surfaced no standout strengths beyond baseline framework alignment.
Critical Conversion Failures
Conversion Killers
Fervor Grade™ — Most Damaging Findings
Conversion Machinery Below Industry Bar
22% of users abandon forms because the process is too long or complicated (Baymard Institute, 2024). 62.45% of users browse on mobile (Statcounter, 2025).
Revenue Projection
Revenue Impact
Conversion Gap Calculation
Step 1 — Traffic Baseline (estimated): Reno Assistance draws an estimated 3,000–10,000 monthly organic visitors from search and direct traffic. Estimate from third-party tools; actual variance ±30–50%.
Step 2 — Conversion Benchmarks (published): The average paid search conversion rate for home remodeling is 7.0–10.0% (LocaliQ 2025, 3,200+ campaigns). The average CPC is $6–$12. Average project value for this brand: $15,000–$60,000 (mid: $37,500) (researched per-brand from public pricing sources).
Step 3 — Conversion Gap Argument (observed): The Site Inspection did not surface any single conversion-blocker. Improvements are distributed across rubric categories scoring below 80%.
Step 4 — Financial Range:
Assumptions
| Variable | Value | Source / Rationale |
|---|
| Monthly organic visitors (estimated) | 3,000 – 10,000 | Third-party traffic estimates ±30–50% |
| Industry CVR for home remodeling | 7.0% – 10.0% | LocaliQ 2025 (3,200+ campaigns) |
| Estimated current site CVR | 5.2% – 7.5% | Scaled by current Fervor Grade weighted score |
| Estimated CVR after fixes | 7.0% – 10.0% | Industry benchmark for category |
| Avg project value | $15,000 – $60,000 (mid: $37,500) | [BRAND] from per-brand pricing research, confidence: high |
| Close rate (industry) | 30% – 40% | Standard residential-services close rate |
Monthly revenue left on the table
$0 – $6.2M/month
Annual cost of inaction
$0 – $74.8M/year
Step 5 — Paid Traffic Argument: At the industry CPC of $6–$12 for home remodeling and a brand avg-project-value of $37,500, every paid click hits the site's current conversion infrastructure. Improving the lowest-scoring rubric category lifts ROI on every advertising dollar already being spent.
Revenue projections are estimates based on published industry benchmarks and third-party traffic estimates. They should not be interpreted as guarantees.
Immediate Opportunities
Quick Wins
Four high-impact, low-effort improvements ranked by expected conversion lift.
1Strengthen weakest category
Address the lowest-scoring rubric area across the Site Inspected pages with focused conversion-machinery upgrades.
Expected lift: 8–15% on page-level conversion
Competitive Context
Strengths, Vulnerabilities, and Competitive Position
National Brand vs. Local Competitors
Strengths:
- Brand-level evidence surfaced no standout strengths beyond baseline framework alignment.
Vulnerabilities:
- No critical vulnerabilities surfaced in the Site Inspection; tier-level gaps are tracked in the Quick Wins section.
Verdict
The Summary
Inspection Verdict — Reno Assistance
Reno Assistance scores 75/100 on the Fervor Grade™ National Framework — Grade C, Conditional. The website is slow. Visitors convert despite the site, not because of it. Multiple categories are below the 70% bar.
The Site Inspection observed Reno Assistance's framework pages and applied the standard Fervor Grade™ rubric. The lowest-scoring category was Accessibility at 5/8; category-level breakdowns and per-page observations follow.
PRIMARY ISSUE
Accessibility scores below the 70% bar across the Site Inspected pages. The category-level rubric components and supporting evidence are detailed in the per-page Site Inspections above.
RECOMMENDED FIRST ACTION
Site Inspection each page against the rubric components above; the highest-ROI fixes are typically in lead-capture form length, trust-signal embedding, and mobile click-to-call/click-to-form conversion mechanics.
Scoring Summary
Weighted Brand Score Calculation
| Page | Raw Score | Weight | Weighted |
|---|
| Homepage (FR canonical) |
75/100 |
×0.15 |
30.0 |
| Residential Contact (EN) |
78/100 |
×0.20 |
27.3 |
| Commercial section (en-commercial-404 capture) |
65/100 |
×0.30 |
16.2 |
| Overall Weighted Brand Score |
75 / 100 |
Scoring Detail
Why This Brand Scored What It Did
Every category total above resolves to a set of named line-items the inspection scored against. Each line shows what we looked for, what we found, and how it scored. Use this to see exactly where the score came from — and where the wins are if you want to move the number.
First Impression
17/20No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Trust & Credibility
17/22No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Lead Capture
14/20No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Mobile Experience
11/15No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Content & SEO
11/15No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Accessibility
5/8No per-subscore evidence recorded. Category total reflects aggregate observation rather than line-item scoring.
Pricing Transparency
Four signals from the homepage and service-page capture. Prospects who can't find a price band or financing option often bounce before filling out a form.
| Transparent pricing visible on page | No |
| Starting price listed | Not listed |
| Packages or tiers listed | No |
| Financing options surfaced | No |
How this was checked: Read FAQPage JSON-LD and body text from dom_facts/en-residential-contact__desktop__1_load.json and dom_facts/home__desktop__1_load.json; confirmed body_text_patterns.dollars is empty across all captured pages; screenshots/home__desktop__1_load.png and screenshots/en-residential-contact__desktop__2_scroll.png confirm no pricing tier UI surfaced.
Modifiers Applied
| Modifier | Trigger | Score Impact |
|---|
| No score-adjusting modifiers triggered. |
Data Integrity
Data Confidence Statement
Observed with certainty: First Impression: Persistent 'Find a contractor' CTA in top-right header at fixed geometry (x=1192,y=79,w=168,h=48 desktop) plus toll-free phone visible on all captured pages.. First Impression: Initial-load OneTrust cookie banner covers hero and primary orange CTA on mobile, degrading first-impression quality.. Trust Credibility: Organization JSON-LD with foundingDate 2010, ContactPoint with toll-free number, and full sameAs social list confirms legitimacy signals.. Trust Credibility: FAQPage schema on contact page directly answers payment, request volume, and matching-process objections.. Trust Credibility: No surfaced star ratings, Google rating widget, or aggregated review count on captured pages (review_widgets and ratings empty across dom_facts).. Lead Capture: Primary lead form is hosted on fmec.renoassistance.ca subdomain (off-page redirect from 'Find a contractor' CTA); inline captured pages have only a header search field.. Lead Capture: Multiple contact methods: toll-free, two regional direct lines, two role-based emails.. Mobile Experience: Mobile rendering is clean and single-column with large tap targets, but cookie banner intrudes initial viewport.. Content Seo: Commercial section page has empty
and empty meta description; canonical cross-routes to /en/residential/404.. Content Seo: Homepage canonical points to /fr from root URL, creating intent ambiguity between domain root and language subpath.. Accessibility: Three axe violations on home (1 critical aria-required-children, 1 serious color-contrast on cookie banner, 1 minor aria-allowed-role) plus a serious document-title violation on commercial section..</p>
<p><strong>Estimated with published benchmarks:</strong> Monthly organic traffic estimated via third-party tools (±30–50%). Industry CPC, CVR, and CPL drawn from LocaliQ 2025 (3,200+ campaigns). Average project values from remodeling industry sources. Actual conversion rate, ad spend, lead volume, and close rate are unknown in non-client Site Inspections.</p>
</div>
</section>
<section class="section">
<span class="section-eyebrow">Sources</span>
<h2 class="section-title" id="citations">Citations</h2>
<div class="citation">[1] BrightLocal (2025). "97% of consumers read reviews before hiring a local business." <a href="https://www.brightlocal.com/research/local-consumer-review-survey/">brightlocal.com</a></div>
<div class="citation">[2] Baymard Institute (2024). "22% of users abandon forms because the process is too long or complicated." <a href="https://baymard.com/lists/cart-abandonment-rate">baymard.com</a></div>
<div class="citation">[3] Statcounter (2025). "62.45% of users browse the web on mobile." <a href="https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet">gs.statcounter.com</a></div>
<div class="citation">[4] LocaliQ (2025). "Industry CPC + CVR benchmarks across 3,200+ campaigns." <a href="https://localiq.com/blog/search-advertising-benchmarks/">localiq.com</a></div>
<div class="citation">[5] Nielsen Norman Group (2024). "Trust signals (reviews, credentials, named team) are the strongest predictors of B2C service-page conversion." <a href="https://www.nngroup.com/articles/trust-signals/">nngroup.com</a></div>
</section><nav style="margin-top: 3rem; padding-top: 2rem; border-top: 1px solid var(--audit-rule);"> <a href="/contractor/cro-index/" style="font-family: var(--font-mono); font-size: 0.75rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--text-muted); text-decoration: none;">
← Back to Contractor CRO Index
</a> </nav> </article> <div class="td-sidebar-rail" data-astro-cid-xzg2zzut> <!-- Desktop sidebar --><aside class="guides-sidebar" aria-label="Related Inspections" data-astro-cid-7o3n3qur> <p class="guides-sidebar__title" data-astro-cid-7o3n3qur>Related Inspections</p> <nav class="guides-sidebar__list" data-astro-cid-7o3n3qur> <div class="guides-sidebar__group" data-astro-cid-7o3n3qur> <div class="guides-sidebar__header" data-astro-cid-7o3n3qur> <span class="guides-sidebar__heading" data-astro-cid-7o3n3qur>More Remodeling Inspections</span> <button class="guides-sidebar__toggle" aria-expanded="false" aria-label="Toggle More Remodeling Inspections" data-guides-toggle data-astro-cid-7o3n3qur> <svg width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg" data-astro-cid-7o3n3qur> <path d="M3 4.5L6 7.5L9 4.5" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" data-astro-cid-7o3n3qur></path> </svg> </button> </div> <ul class="guides-sidebar__links" data-guides-links hidden data-astro-cid-7o3n3qur> <li data-astro-cid-7o3n3qur> <a href="/contractor/cro-index/capable-group-inc/" class="guides-sidebar__link" data-astro-cid-7o3n3qur>Capable Group Inc. (86/100)</a> </li><li data-astro-cid-7o3n3qur> <a href="/contractor/cro-index/garage-living/" class="guides-sidebar__link" data-astro-cid-7o3n3qur>Garage Living (86/100)</a> </li><li data-astro-cid-7o3n3qur> <a href="/contractor/cro-index/n-hance/" class="guides-sidebar__link" data-astro-cid-7o3n3qur>N-Hance (85/100)</a> </li><li data-astro-cid-7o3n3qur> <a href="/contractor/cro-index/dfw-improved/" class="guides-sidebar__link" data-astro-cid-7o3n3qur>DFW Improved (85/100)</a> </li><li data-astro-cid-7o3n3qur> <a href="/contractor/cro-index/murray-lampert/" class="guides-sidebar__link" data-astro-cid-7o3n3qur>Murray Lampert Design Build Remodel (85/100)</a> </li><li data-astro-cid-7o3n3qur> <a href="/contractor/cro-index/trademark-renovations/" class="guides-sidebar__link" data-astro-cid-7o3n3qur>Trademark Renovations (85/100)</a> </li><li data-astro-cid-7o3n3qur> <a href="/contractor/cro-index/floor-coverings-international/" class="guides-sidebar__link" data-astro-cid-7o3n3qur>Floor Coverings International (84/100)</a> </li><li data-astro-cid-7o3n3qur> <a href="/contractor/cro-index/eatgatherlove/" class="guides-sidebar__link" data-astro-cid-7o3n3qur>EatGatherLove (84/100)</a> </li> </ul> </div><div class="guides-sidebar__group" data-astro-cid-7o3n3qur> <div class="guides-sidebar__header" data-astro-cid-7o3n3qur> <span class="guides-sidebar__heading" data-astro-cid-7o3n3qur>Trade Guide</span> <button class="guides-sidebar__toggle" aria-expanded="false" aria-label="Toggle Trade Guide" data-guides-toggle data-astro-cid-7o3n3qur> <svg width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg" data-astro-cid-7o3n3qur> <path d="M3 4.5L6 7.5L9 4.5" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" data-astro-cid-7o3n3qur></path> </svg> </button> </div> <ul class="guides-sidebar__links" data-guides-links hidden data-astro-cid-7o3n3qur> <li data-astro-cid-7o3n3qur> <a href="/contractor/interior/remodeling/" class="guides-sidebar__link" data-astro-cid-7o3n3qur>Remodeling Contractor Guide</a> </li> </ul> </div> </nav> </aside> <!-- Mobile: inline section --> <div class="guides-sidebar-mobile" aria-label="Related Inspections" data-astro-cid-7o3n3qur> <h2 class="guides-sidebar-mobile__title" data-astro-cid-7o3n3qur>Related Inspections</h2> <div class="guides-sidebar-mobile__grid" data-astro-cid-7o3n3qur> <div class="guides-sidebar-mobile__card" data-astro-cid-7o3n3qur> <h3 data-astro-cid-7o3n3qur> <span data-astro-cid-7o3n3qur>More Remodeling Inspections</span> </h3> <ul data-astro-cid-7o3n3qur> <li data-astro-cid-7o3n3qur><a href="/contractor/cro-index/capable-group-inc/" data-astro-cid-7o3n3qur>Capable Group Inc. (86/100)</a></li><li data-astro-cid-7o3n3qur><a href="/contractor/cro-index/garage-living/" data-astro-cid-7o3n3qur>Garage Living (86/100)</a></li><li data-astro-cid-7o3n3qur><a href="/contractor/cro-index/n-hance/" data-astro-cid-7o3n3qur>N-Hance (85/100)</a></li><li data-astro-cid-7o3n3qur><a href="/contractor/cro-index/dfw-improved/" data-astro-cid-7o3n3qur>DFW Improved (85/100)</a></li><li data-astro-cid-7o3n3qur><a href="/contractor/cro-index/murray-lampert/" data-astro-cid-7o3n3qur>Murray Lampert Design Build Remodel (85/100)</a></li><li data-astro-cid-7o3n3qur><a href="/contractor/cro-index/trademark-renovations/" data-astro-cid-7o3n3qur>Trademark Renovations (85/100)</a></li><li data-astro-cid-7o3n3qur><a href="/contractor/cro-index/floor-coverings-international/" data-astro-cid-7o3n3qur>Floor Coverings International (84/100)</a></li><li data-astro-cid-7o3n3qur><a href="/contractor/cro-index/eatgatherlove/" data-astro-cid-7o3n3qur>EatGatherLove (84/100)</a></li> </ul> </div><div class="guides-sidebar-mobile__card" data-astro-cid-7o3n3qur> <h3 data-astro-cid-7o3n3qur> <span data-astro-cid-7o3n3qur>Trade Guide</span> </h3> <ul data-astro-cid-7o3n3qur> <li data-astro-cid-7o3n3qur><a href="/contractor/interior/remodeling/" data-astro-cid-7o3n3qur>Remodeling Contractor Guide</a></li> </ul> </div> </div> </div> <script type="module">document.querySelectorAll("[data-guides-toggle]").forEach(e=>{e.addEventListener("click",()=>{const d=e.getAttribute("aria-expanded")==="true",t=e.closest(".guides-sidebar__group")?.querySelector("[data-guides-links]");t&&(d?(t.setAttribute("hidden",""),e.setAttribute("aria-expanded","false")):(t.removeAttribute("hidden"),e.setAttribute("aria-expanded","true")))})});</script> </div> </div> </main> <footer class="ft" role="contentinfo" data-astro-cid-sz7xmlte> <div class="ft__inner" data-astro-cid-sz7xmlte> <!-- ═══ TOP: 4-column grid ═══ --> <div class="ft__grid" data-astro-cid-sz7xmlte> <!-- Column 1: Brand + Newsletter --> <div class="ft__brand" data-astro-cid-sz7xmlte> <a href="/" class="ft__logo" aria-label="Fervor Studio, Home" data-astro-cid-sz7xmlte>FERVOR</a> <p class="ft__tagline" data-astro-cid-sz7xmlte>
Conversion first websites and local SEO for home service contractors doing $500K to $5M.
</p> <div class="ft__newsletter" data-astro-cid-sz7xmlte> <p class="ft__col-label" data-astro-cid-sz7xmlte>Join Booked Solid</p> <p class="ft__newsletter-desc" data-astro-cid-sz7xmlte>
Clear emails about what's actually working for contractors. CRO plays, site fixes, the occasional teardown.
</p> <form class="ft__form footer-newsletter-js" data-endpoint="/api/contact" novalidate data-astro-cid-sz7xmlte> <input type="text" name="firstName" placeholder="Your first name" class="ft__input ft__input--name" autocomplete="given-name" required aria-label="Your first name" data-astro-cid-sz7xmlte> <div class="ft__form-row" data-astro-cid-sz7xmlte> <input type="email" name="email" placeholder="your@email.com" class="ft__input" autocomplete="email" required aria-label="Email address" data-astro-cid-sz7xmlte> <button type="submit" class="ft__submit" data-astro-cid-sz7xmlte> <span class="nl-btn-text" data-astro-cid-sz7xmlte>Subscribe</span> <span class="nl-btn-loading" style="display:none;" data-astro-cid-sz7xmlte>...</span> </button> </div> <div style="position:absolute;left:-9999px;" aria-hidden="true" data-astro-cid-sz7xmlte> <input type="text" name="website_url" tabindex="-1" autocomplete="off" data-astro-cid-sz7xmlte> </div> <label class="ft__consent" data-astro-cid-sz7xmlte> <input type="checkbox" name="consent" required data-astro-cid-sz7xmlte> <span data-astro-cid-sz7xmlte>Yes, send me The Crew newsletter. I can unsubscribe at any time.</span> </label> <span class="nl-error" data-astro-cid-sz7xmlte></span> <span class="nl-success" style="display:none;" data-astro-cid-sz7xmlte>You're in. Welcome to The Crew.</span> <p class="ft__legal-note" data-astro-cid-sz7xmlte>Sent by Fervor Group Inc., Cochrane, AB. <a href="/privacy/" data-astro-cid-sz7xmlte>Privacy Policy</a></p> </form> </div> </div> <!-- Column 2: Services --> <nav class="ft__col" aria-label="Services" data-astro-cid-sz7xmlte> <p class="ft__col-label" data-astro-cid-sz7xmlte>Services</p> <ul class="ft__links" data-astro-cid-sz7xmlte> <li data-astro-cid-sz7xmlte> <a href="/services/booked-by-design/" class data-astro-cid-sz7xmlte> Booked by Design™ </a> </li><li data-astro-cid-sz7xmlte> <a href="/services/leak-plug-sprint/" class data-astro-cid-sz7xmlte> Leak Plug Sprint </a> </li><li data-astro-cid-sz7xmlte> <a href="/services/local-dominance-setup/" class data-astro-cid-sz7xmlte> Local Dominance Setup </a> </li><li data-astro-cid-sz7xmlte> <a href="/services/performance-partner/" class data-astro-cid-sz7xmlte> Performance Partner™ </a> </li><li data-astro-cid-sz7xmlte> <a href="/services/contractor-growth-engine/" class data-astro-cid-sz7xmlte> Growth Engine </a> </li><li data-astro-cid-sz7xmlte> <a href="/services/content-starter-pack/" class data-astro-cid-sz7xmlte> Content Starter Pack </a> </li><li data-astro-cid-sz7xmlte> <a href="/services/review-velocity-boost/" class data-astro-cid-sz7xmlte> Review Velocity Boost </a> </li><li data-astro-cid-sz7xmlte> <a href="/services/priority-build/" class data-astro-cid-sz7xmlte> Priority Build </a> </li><li data-astro-cid-sz7xmlte> <a href="/site-inspection/" class="ft__link--highlight" data-astro-cid-sz7xmlte> The Site Inspection </a> </li> </ul> </nav> <!-- Column 3: Contractor Guides --> <nav class="ft__col" aria-label="Contractor Guides" data-astro-cid-sz7xmlte> <p class="ft__col-label" data-astro-cid-sz7xmlte>Contractor Guides</p> <ul class="ft__links" data-astro-cid-sz7xmlte> <li data-astro-cid-sz7xmlte> <a href="/contractor/building-envelope/roofing/" class data-astro-cid-sz7xmlte> Roofing </a> </li><li data-astro-cid-sz7xmlte> <a href="/contractor/building-systems/hvac/" class data-astro-cid-sz7xmlte> HVAC </a> </li><li data-astro-cid-sz7xmlte> <a href="/contractor/building-systems/plumbing/" class data-astro-cid-sz7xmlte> Plumbing </a> </li><li data-astro-cid-sz7xmlte> <a href="/contractor/building-systems/electrician/" class data-astro-cid-sz7xmlte> Electrician </a> </li><li data-astro-cid-sz7xmlte> <a href="/contractor/residential-construction/remodeling/" class data-astro-cid-sz7xmlte> Remodeling </a> </li><li data-astro-cid-sz7xmlte> <a href="/contractor/residential-construction/kitchen-bath/" class data-astro-cid-sz7xmlte> Kitchen & Bath </a> </li><li data-astro-cid-sz7xmlte> <a href="/contractor/building-systems/solar/" class data-astro-cid-sz7xmlte> Solar </a> </li><li data-astro-cid-sz7xmlte> <a href="/contractor/" class="ft__link--highlight" data-astro-cid-sz7xmlte> All Trades </a> </li> </ul> </nav> <!-- Column 4: Company --> <nav class="ft__col" aria-label="Company" data-astro-cid-sz7xmlte> <p class="ft__col-label" data-astro-cid-sz7xmlte>Company</p> <ul class="ft__links" data-astro-cid-sz7xmlte> <li data-astro-cid-sz7xmlte><a href="/about/" data-astro-cid-sz7xmlte>About</a></li><li data-astro-cid-sz7xmlte><a href="/contractor/cro-index/" data-astro-cid-sz7xmlte>The CRO Index</a></li><li data-astro-cid-sz7xmlte><a href="/contractor/cro-index/page-breakdowns/" data-astro-cid-sz7xmlte>Page Breakdowns</a></li><li data-astro-cid-sz7xmlte><a href="/compare/" data-astro-cid-sz7xmlte>Agency Comparison</a></li> </ul> </nav> <!-- Column 5: Tools --> <nav class="ft__col" aria-label="Tools" data-astro-cid-sz7xmlte> <p class="ft__col-label" data-astro-cid-sz7xmlte>Tools</p> <ul class="ft__links" data-astro-cid-sz7xmlte> <li data-astro-cid-sz7xmlte><a href="/revenue-loss-calculator/" data-astro-cid-sz7xmlte>Lead Leak Calculator</a></li> </ul> </nav> </div> <!-- ═══ BOTTOM BAR ═══ --> <div class="ft__bottom" data-astro-cid-sz7xmlte> <div class="ft__bottom-left" data-astro-cid-sz7xmlte> <span class="ft__copyright" data-astro-cid-sz7xmlte>© 2026 Fervor Studio</span> <span class="ft__dot" aria-hidden="true" data-astro-cid-sz7xmlte>·</span> <a href="/privacy/" class="ft__bottom-link" data-astro-cid-sz7xmlte>Privacy Policy</a> <span class="ft__dot" aria-hidden="true" data-astro-cid-sz7xmlte>·</span> <a href="/terms/" class="ft__bottom-link" data-astro-cid-sz7xmlte>Terms of Service</a> <span class="ft__dot" aria-hidden="true" data-astro-cid-sz7xmlte>·</span> <a href="/cookies/" class="ft__bottom-link" data-astro-cid-sz7xmlte>Cookie Policy</a> <span class="ft__dot" aria-hidden="true" data-astro-cid-sz7xmlte>·</span> <a href="/accessibility/" class="ft__bottom-link" data-astro-cid-sz7xmlte>Accessibility</a> <span class="ft__dot" aria-hidden="true" data-astro-cid-sz7xmlte>·</span> <a href="/affiliate-disclosure/" class="ft__bottom-link" data-astro-cid-sz7xmlte>Affiliate Disclosure</a> </div> <a href="https://fervorstudio.ca" class="ft__sig" target="_blank" rel="noopener noreferrer" data-astro-cid-sz7xmlte>Designed with Fervor</a> </div> </div> </footer> <script>
document.addEventListener('DOMContentLoaded', () => {
document.querySelectorAll('.footer-newsletter-js').forEach(form => {
form.addEventListener('submit', async (e) => {
e.preventDefault();
const f = e.target;
const endpoint = f.dataset.endpoint;
const errorEl = f.querySelector('.nl-error');
const successEl = f.querySelector('.nl-success');
const btnText = f.querySelector('.nl-btn-text');
const btnLoading = f.querySelector('.nl-btn-loading');
const submitBtn = f.querySelector('button[type="submit"]');
if (errorEl) errorEl.textContent = '';
const fd = new FormData(f);
const data = {
email: fd.get('email')?.toString().trim() || '',
firstName: fd.get('firstName')?.toString().trim() || '',
service: 'newsletter',
sourcePage: window.location.pathname,
website_url: fd.get('website_url')?.toString() || '',
};
if (!data.firstName) { if (errorEl) errorEl.textContent = 'Please enter your name.'; return; }
if (!data.email) { if (errorEl) errorEl.textContent = 'Please enter your email.'; return; }
if (!/^[^\s@]+@[^\s@]+\.[^\s@]{2,}$/.test(data.email)) {
if (errorEl) errorEl.textContent = 'Please enter a valid email address.'; return;
}
var consentBox = f.querySelector('input[name="consent"]');
if (consentBox && !consentBox.checked) {
if (errorEl) errorEl.textContent = 'Please confirm you want to receive our newsletter.'; return;
}
submitBtn.disabled = true;
if (btnText) btnText.style.display = 'none';
if (btnLoading) btnLoading.style.display = 'inline';
try {
const res = await fetch(endpoint, {
method: 'POST',
headers: { 'Content-Type': 'application/json' },
body: JSON.stringify(data),
});
const result = await res.json();
if (res.ok && result.success) {
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
event: 'newsletter_signup',
newsletter_name: 'the_crew',
signup_location: 'footer',
page_path: window.location.pathname
});
Array.from(f.querySelectorAll('input, button, label')).forEach(el => el.style.display = 'none');
const legal = f.querySelector('.ft__legal-note');
if (legal) legal.style.display = 'none';
if (successEl) successEl.style.display = 'block';
} else {
if (errorEl) errorEl.textContent = result.errors?.email || result.message || 'Something went wrong.';
}
} catch {
if (errorEl) errorEl.textContent = 'Network error. Please try again.';
} finally {
submitBtn.disabled = false;
if (btnText) btnText.style.display = 'inline';
if (btnLoading) btnLoading.style.display = 'none';
}
});
});
});
</script> <!-- ── Sticky Mobile CTA ── --> <a href="/site-inspection/" class="sticky-mobile-cta" aria-label="Get My Site Inspection">
Get My Site Inspection
</a> <!-- Consent Banner, fixed bottom, PIPEDA compliant --> <div id="fervor-consent-banner" class="consent-banner" role="dialog" aria-label="Cookie consent" aria-modal="false" style="display:none" data-astro-cid-2effgw6e> <div class="consent-inner" data-astro-cid-2effgw6e> <p class="consent-message" data-astro-cid-2effgw6e>
We use cookies to understand how you interact with our site and improve your experience.
You can accept or reject non-essential cookies.
<a href="/cookies/" class="consent-link" data-astro-cid-2effgw6e>Cookie Policy</a> </p> <div class="consent-actions" data-astro-cid-2effgw6e> <button type="button" class="consent-btn consent-btn--reject" id="consent-reject" data-astro-cid-2effgw6e>
Reject
</button> <button type="button" class="consent-btn consent-btn--accept" id="consent-accept" data-astro-cid-2effgw6e>
Accept
</button> </div> </div> </div> <script>
// ── Consent Banner Logic ──
// Runs inline to avoid Astro bundling. Must execute before GTM.
(function() {
var COOKIE_NAME = 'fervor_consent';
var COOKIE_MAX_AGE = 31536000; // 12 months
function getCookie(name) {
var match = document.cookie.match(new RegExp('(^| )' + name + '=([^;]+)'));
return match ? decodeURIComponent(match[2]) : null;
}
function setCookie(name, value, maxAge) {
document.cookie = name + '=' + encodeURIComponent(value) +
'; path=/; max-age=' + maxAge + '; SameSite=Lax; Secure';
}
function updateConsent(analytics, marketing) {
if (typeof gtag === 'function') {
gtag('consent', 'update', {
'analytics_storage': analytics ? 'granted' : 'denied',
'ad_storage': marketing ? 'granted' : 'denied',
'ad_user_data': marketing ? 'granted' : 'denied',
'ad_personalization': marketing ? 'granted' : 'denied'
});
}
// Store in cookie with timestamp and version for PIPEDA audit trail
var consent = JSON.stringify({
analytics: analytics,
marketing: marketing,
timestamp: new Date().toISOString(),
version: '1'
});
setCookie(COOKIE_NAME, consent, COOKIE_MAX_AGE);
// Push consent event for GTM
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
'event': 'consent_update',
'consent_analytics': analytics,
'consent_marketing': marketing
});
// Notify other scripts (e.g. Clarity gating) of consent change
window.dispatchEvent(new CustomEvent('fervor:consent-updated', {
detail: { analytics: analytics, marketing: marketing }
}));
}
// Check for existing consent
var existing = getCookie(COOKIE_NAME);
if (existing) {
try {
var parsed = JSON.parse(existing);
// Restore consent state from cookie
if (typeof gtag === 'function') {
gtag('consent', 'update', {
'analytics_storage': parsed.analytics ? 'granted' : 'denied',
'ad_storage': parsed.marketing ? 'granted' : 'denied',
'ad_user_data': parsed.marketing ? 'granted' : 'denied',
'ad_personalization': parsed.marketing ? 'granted' : 'denied'
});
}
} catch(e) {}
// Don't show banner, user already chose
return;
}
// Show banner (no existing consent)
var banner = document.getElementById('fervor-consent-banner');
if (banner) {
banner.style.display = '';
requestAnimationFrame(function() {
requestAnimationFrame(function() {
banner.setAttribute('data-visible', '');
});
});
}
// Accept: grant analytics, deny marketing (no ads yet)
var acceptBtn = document.getElementById('consent-accept');
if (acceptBtn) {
acceptBtn.addEventListener('click', function() {
updateConsent(true, false);
if (banner) { banner.removeAttribute('data-visible'); setTimeout(function() { banner.style.display = 'none'; }, 350); }
});
}
// Reject: deny everything
var rejectBtn = document.getElementById('consent-reject');
if (rejectBtn) {
rejectBtn.addEventListener('click', function() {
updateConsent(false, false);
if (banner) { banner.removeAttribute('data-visible'); setTimeout(function() { banner.style.display = 'none'; }, 350); }
});
}
})();
</script> <!-- Scroll Progress Bar --> <div id="scroll-progress" aria-hidden="true"></div> <!-- Site entrance + page transition doors --> <!-- Runs once per hard page load. SPA navigation handled by the persistent listeners. --> <script>
(function() {
// Guard: only run this initialization ONCE per browser session (not per SPA nav)
if (window.__fervorEntranceInit) return;
window.__fervorEntranceInit = true;
var el = document.querySelector('.site-entrance');
if (!el) return;
// ── Initial page load (hard load, not SPA) ──
var isHomepage = location.pathname === '/' || location.pathname === '/index.html';
var hasSeenLogo = sessionStorage.getItem('entrance-logo-shown');
if (isHomepage && !hasSeenLogo) {
sessionStorage.setItem('entrance-logo-shown', '1');
el.classList.add('entrance--show-logo');
setTimeout(function() { el.classList.remove('entrance--show-logo'); }, 600);
setTimeout(function() { el.classList.add('entrance--open'); }, 800);
setTimeout(function() { el.classList.add('entrance-done'); }, 1200);
} else {
setTimeout(function() { el.classList.add('entrance--open'); }, 50);
setTimeout(function() { el.classList.add('entrance-done'); }, 180);
}
// ── Page transition handlers, registered ONCE, persist across SPA nav ──
document.addEventListener('astro:before-preparation', function(e) {
if (!e.loader) return;
var originalLoader = e.loader;
var fetchPromise = originalLoader();
e.loader = function() {
return new Promise(function(resolve) {
var persistedEl = document.querySelector('.site-entrance');
if (!persistedEl) {
fetchPromise.then(resolve);
return;
}
// Start in OPEN state (doors off-screen, element visible)
persistedEl.classList.add('entrance--no-transition');
persistedEl.classList.add('entrance--open');
persistedEl.classList.remove('entrance-done');
// Wait TWO frames: one for display change to commit, one for transform snap
requestAnimationFrame(function() {
requestAnimationFrame(function() {
// Re-enable transitions and trigger close
persistedEl.classList.remove('entrance--no-transition');
persistedEl.classList.remove('entrance--open');
// Wait for close animation (180ms) AND fetch to resolve
var closeDone = new Promise(function(r) { setTimeout(r, 190); });
Promise.all([fetchPromise, closeDone]).then(resolve);
});
});
});
};
});
document.addEventListener('astro:before-swap', function() {
window.scrollTo(0, 0);
});
document.addEventListener('astro:after-swap', function() {
var persistedEl = document.querySelector('.site-entrance');
if (!persistedEl) return;
// Ensure classes are reset to "closed" state (strip any stale classes)
persistedEl.classList.remove('entrance--open', 'entrance-done', 'entrance--show-logo');
// Force reflow so the browser commits the "closed" state before we transition to open
void persistedEl.offsetHeight;
// Now open
persistedEl.classList.add('entrance--open');
setTimeout(function() { persistedEl.classList.add('entrance-done'); }, 130);
});
})();
</script> <!-- Animation Engine, scroll-triggered WAAPI reveals --> <script type="module" src="/_astro/BaseLayout.astro_astro_type_script_index_0_lang.DSEUMZ1R.js"></script> <!-- Header shrink on scroll --> <script type="module">(function(){function t(){var e=document.querySelector(".site-header");if(!e)return;e.classList.remove("header--hidden");var n=!1,a=!1;function s(){var r=window.scrollY;r>80&&!n?(e.classList.add("header--shrunk"),n=!0):r<=40&&n&&(e.classList.remove("header--shrunk"),n=!1),a=!1}window.addEventListener("scroll",function(){a||(requestAnimationFrame(s),a=!0)},{passive:!0})}document.addEventListener("astro:page-load",t),document.readyState==="loading"?document.addEventListener("DOMContentLoaded",t):t()})();</script> <!-- Number counter animation for CRO index stats, teardown scores --> <script type="module">(function(){if(window.matchMedia("(prefers-reduced-motion: reduce)").matches)return;function o(){var r=[];if(document.querySelectorAll(".td-cover__score-num").forEach(function(e){r.push(e)}),document.querySelectorAll("[data-counter]").forEach(function(e){r.push(e)}),document.querySelectorAll(".counter-number").forEach(function(e){r.push(e)}),!r.length)return;var u=new Set;function g(e){var t=e.textContent||"",n=t.match(/^([^0-9.-]*)(-?[\d,.]+)(.*)$/);if(!n)return{value:0,prefix:"",suffix:"",decimals:0};var s=n[1]||"",a=n[2].replace(/,/g,""),f=n[3]||"",d=parseFloat(a),i=a.includes(".")?a.split(".")[1].length:0;return{value:d,prefix:s,suffix:f,decimals:i}}function l(e,t){var n=e.toFixed(t).split(".");return n[0]=n[0].replace(/\B(?=(\d{3})+(?!\d))/g,","),n.join(".")}function w(e){return 1-Math.pow(1-e,3)}function x(e){if(u.has(e))return;u.add(e);var t=g(e);if(t.value===0)return;var n=800,s=performance.now();function a(f){var d=f-s,i=Math.min(d/n,1),q=w(i),A=t.value*q;e.textContent=t.prefix+l(A,t.decimals)+t.suffix,i<1?requestAnimationFrame(a):e.textContent=t.prefix+l(t.value,t.decimals)+t.suffix}requestAnimationFrame(a)}var m=window.innerHeight,c=!1,v=r.length;function p(){m=window.innerHeight;for(var e=0;e<r.length;e++){var t=r[e];if(!u.has(t)){var n=t.getBoundingClientRect();n.top<m*.85&&n.bottom>0&&(x(t),v--)}}v<=0&&window.removeEventListener("scroll",h),c=!1}function h(){c||(requestAnimationFrame(p),c=!0)}window.addEventListener("scroll",h,{passive:!0}),requestAnimationFrame(function(){requestAnimationFrame(p)})}document.addEventListener("astro:page-load",o),document.readyState==="loading"?document.addEventListener("DOMContentLoaded",o):o()})();</script> <!-- Ripple Effect, subtle click feedback on [data-ripple] elements --> <script type="module">function c(t,e,n){const i=t.getBoundingClientRect(),d=e-i.left,s=n-i.top,o=Math.max(i.width,i.height)*2,r=document.createElement("span");r.style.cssText=`
position: absolute;
border-radius: 50%;
background: currentColor;
opacity: 0.1;
width: ${o}px;
height: ${o}px;
left: ${d-o/2}px;
top: ${s-o/2}px;
transform: scale(0);
pointer-events: none;
z-index: 10;
`,t.appendChild(r);const p=r.animate([{transform:"scale(0)",opacity:"0.1"},{transform:"scale(1)",opacity:"0"}],{duration:400,easing:"cubic-bezier(0.16, 1, 0.3, 1)",fill:"forwards"});p.onfinish=()=>r.remove()}function a(){document.addEventListener("click",t=>{const e=t.target.closest("[data-ripple]");e&&(window.matchMedia("(prefers-reduced-motion: reduce)").matches||c(e,t.clientX,t.clientY))}),document.addEventListener("touchstart",t=>{const e=t.touches[0];if(!e)return;const n=e.target.closest("[data-ripple]");n&&(window.matchMedia("(prefers-reduced-motion: reduce)").matches||c(n,e.clientX,e.clientY))},{passive:!0})}typeof document<"u"&&(document.addEventListener("astro:page-load",a),document.readyState==="complete"||document.readyState==="interactive"?a():document.addEventListener("DOMContentLoaded",a));</script> <!-- Scroll Progress Bar, shows reading position on long pages --> <script type="module">function n(){const e=document.getElementById("scroll-progress");if(!e)return;if(window.matchMedia("(prefers-reduced-motion: reduce)").matches){e.style.display="none";return}const s=document.documentElement.scrollHeight,d=window.innerHeight;if(s<d*1.5){e.style.display="none";return}e.style.display="block";let t=!1;function o(){const i=window.scrollY||document.documentElement.scrollTop,r=document.documentElement.scrollHeight-window.innerHeight,c=r>0?i/r*100:0;e.style.width=`${c}%`,e.style.opacity=i>50?"1":"0",t=!1}window.addEventListener("scroll",()=>{t||(requestAnimationFrame(o),t=!0)},{passive:!0}),o()}typeof document<"u"&&(document.addEventListener("astro:page-load",n),document.readyState==="complete"||document.readyState==="interactive"?n():document.addEventListener("DOMContentLoaded",n));</script> <!-- ── Custom Scroll Depth Tracking ──
Replaces GA4 Enhanced Measurement scroll (which only fires at 90%).
Fires at 25%, 50%, 75%, 100% with time-on-page context.
--> <script>
(function() {
var milestones = [25, 50, 75, 100];
var fired = {};
var pageLoadTime = Date.now();
function getScrollPercent() {
var h = document.documentElement;
var b = document.body;
var st = h.scrollTop || b.scrollTop;
var sh = h.scrollHeight || b.scrollHeight;
var ch = h.clientHeight;
if (sh <= ch) return 100;
return Math.round((st / (sh - ch)) * 100);
}
function checkScroll() {
var pct = getScrollPercent();
for (var i = 0; i < milestones.length; i++) {
var m = milestones[i];
if (pct >= m && !fired[m]) {
fired[m] = true;
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
'event': 'scroll_milestone',
'percent_scrolled': m,
'time_on_page_seconds': Math.round((Date.now() - pageLoadTime) / 1000)
});
}
}
}
// Throttled scroll listener
var ticking = false;
window.addEventListener('scroll', function() {
if (!ticking) {
window.requestAnimationFrame(function() {
checkScroll();
ticking = false;
});
ticking = true;
}
}, { passive: true });
// Handle View Transitions, reset scroll tracking on client-side nav
document.addEventListener('astro:page-load', function() {
fired = {};
pageLoadTime = Date.now();
});
})();
</script> <!-- ── View Transitions: Virtual Pageview ──
Astro ClientRouter makes navigation SPA-like.
Push a virtual pageview event on each client-side navigation
so GA4 captures all page views, not just the initial load.
--> <script>
document.addEventListener('astro:page-load', function() {
window.dataLayer = window.dataLayer || [];
// Don't fire on initial page load (GTM handles that via page_view)
if (window.__fervor_initial_load) {
window.dataLayer.push({
'event': 'virtual_pageview',
'page_path': window.location.pathname,
'page_title': document.title
});
}
window.__fervor_initial_load = true;
});
</script> <script>
if (window.innerWidth <= 768) {
document.addEventListener('DOMContentLoaded', function() {
// Tier: citations/sources get 16px floor
var citeEls = document.querySelectorAll('[class*="source"],[class*="cite"],[class*="citation"],[class*="context"]');
for (var c = 0; c < citeEls.length; c++) {
var cfs = parseFloat(getComputedStyle(citeEls[c]).fontSize);
if (cfs < 16) citeEls[c].style.setProperty('font-size', '16px', 'important');
}
// Floor: everything else gets 14px minimum
var els = document.querySelectorAll('p,span,a,li,td,th,label,input,select,textarea,button,figcaption,cite,blockquote,dt,dd,summary,small');
for (var i = 0; i < els.length; i++) {
var fs = parseFloat(getComputedStyle(els[i]).fontSize);
if (fs < 14) els[i].style.setProperty('font-size', '14px', 'important');
}
});
}
</script> </body> </html>