The CRD Design Build Site Inspection
CRD Design Build is a B-tier (81 modified) Seattle 40-year design-build remodeler. Schema stack (HomeAndConstructionBusiness + Place + ContactPage + BreadcrumbList) is correctly typed. The Fervor Grade™ National Site Inspection scored crddesignbuild.com at 81/100 — Grade B, Passing.
Methodology note. This Site Inspection applies the Fervor Grade™ 2.5 National Site Inspection framework to five key conversion pages on crddesignbuild.com. Scoring categories: First Impression (/20), Trust & Credibility (/22), Lead Capture (/20), Mobile Experience (/15), Content & SEO (/15), Accessibility (/8). Pages are weighted by conversion funnel role: Homepage ×0.15, Location Finder ×0.20, Location Page ×0.30, Service Page ×0.20, Lead Capture ×0.15. Fervor Grade™ scores conversion infrastructure independent of brand equity.
Homepage
First Impression scored 18/20 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Trust & Credibility scored 17/22 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Lead Capture scored 17/20 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Mobile Experience scored 10/15 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Content & SEO scored 13/15 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Accessibility scored 5/8 on the Homepage Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Services
First Impression scored 18/20 on the Services Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Trust & Credibility scored 17/22 on the Services Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Lead Capture scored 17/20 on the Services Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Mobile Experience scored 10/15 on the Services Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Content & SEO scored 13/15 on the Services Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Accessibility scored 5/8 on the Services Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Lead Capture
First Impression scored 18/20 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Trust & Credibility scored 17/22 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Lead Capture scored 17/20 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Mobile Experience scored 10/15 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Content & SEO scored 13/15 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
Accessibility scored 5/8 on the Lead Capture Site Inspection. See the rubric components in the Scoring Summary section for category-level breakdowns.
What's Done Well
CRD Design Build is a B-tier (81 modified) Seattle 40-year design-build remodeler.
- CRD Design Build is a B-tier (81 modified) Seattle 40-year design-build remodeler. Schema stack (HomeAndConstructionBusiness + Place + ContactPage + BreadcrumbList) is correctly typed. Granular 8-checkbox project-type qualifier on the lead form is rare lead-routing depth; most remodelers collapse to 2-3 categories. ADU/DADU/Backyard Cottage specificity reflects Seattle's mature ADU regulatory market. Gaps: no numeric social proof in DOM, no manufacturer/credential badges detected in body text, no urgency framing on lead form, phone not sticky on mobile, 1 critical aria violation on contact mobile.
Conversion Killers
Conversion Machinery Below Industry Bar
- ✗ Below Industry Bar
No single conversion-blocker surfaced in the Site Inspection, but category-level rubric scores below the 80% bar across multiple pages limit the ceiling on visitor-to-lead conversion regardless of traffic volume.
Revenue Impact
Conversion Gap Calculation
Step 1 — Traffic Baseline (estimated): CRD Design Build draws an estimated 3,000–10,000 monthly organic visitors from search and direct traffic. Estimate from third-party tools; actual variance ±30–50%.
Step 2 — Conversion Benchmarks (published): The average paid search conversion rate for home remodeling is 7.0–10.0% (LocaliQ 2025, 3,200+ campaigns). The average CPC is $6–$12. Average project value for this brand: $15,000–$60,000 (mid: $37,500) (researched per-brand from public pricing sources).
Step 3 — Conversion Gap Argument (observed): The Site Inspection did not surface any single conversion-blocker. Improvements are distributed across rubric categories scoring below 80%.
Step 4 — Financial Range:
Assumptions
| Variable | Value | Source / Rationale |
|---|---|---|
| Monthly organic visitors (estimated) | 3,000 – 10,000 | Third-party traffic estimates ±30–50% |
| Industry CVR for home remodeling | 7.0% – 10.0% | LocaliQ 2025 (3,200+ campaigns) |
| Estimated current site CVR | 5.7% – 8.1% | Scaled by current Fervor Grade weighted score |
| Estimated CVR after fixes | 7.0% – 10.0% | Industry benchmark for category |
| Avg project value | $15,000 – $60,000 (mid: $37,500) | [BRAND] from per-brand pricing research, confidence: high |
| Close rate (industry) | 30% – 40% | Standard residential-services close rate |
Step 5 — Paid Traffic Argument: At the industry CPC of $6–$12 for home remodeling and a brand avg-project-value of $37,500, every paid click hits the site's current conversion infrastructure. Improving the lowest-scoring rubric category lifts ROI on every advertising dollar already being spent.
Revenue projections are estimates based on published industry benchmarks and third-party traffic estimates. They should not be interpreted as guarantees.
Quick Wins
Four high-impact, low-effort improvements ranked by expected conversion lift.
Strengthen weakest category
Address the lowest-scoring rubric area across the Site Inspected pages with focused conversion-machinery upgrades.
Expected lift: 8–15% on page-level conversionStrengths, Vulnerabilities, and Competitive Position
National Brand vs. Local Competitors
Strengths:
- CRD Design Build is a B-tier (81 modified) Seattle 40-year design-build remodeler. Schema stack (HomeAndConstructionBusiness + Place + ContactPage + BreadcrumbList) is correctly typed. Granular 8-checkbox project-type qualifier on the lead form is rare lead-routing depth; most remodelers collapse to 2-3 categories. ADU/DADU/Backyard Cottage specificity reflects Seattle's mature ADU regulatory market. Gaps: no numeric social proof in DOM, no manufacturer/credential badges detected in body text, no urgency framing on lead form, phone not sticky on mobile, 1 critical aria violation on contact mobile.
Vulnerabilities:
- No critical vulnerabilities surfaced in the Site Inspection; tier-level gaps are tracked in the Quick Wins section.
The Summary
CRD Design Build scores 81/100 on the Fervor Grade™ National Framework — Grade B, Passing. The website is passing. Most conversion fundamentals are present; the gap to A-tier is in tightening trust signals, lead-capture variety, or mobile UX. CRD Design Build is a B-tier (81 modified) Seattle 40-year design-build remodeler.
The Site Inspection observed CRD Design Build's framework pages and applied the standard Fervor Grade™ rubric. The lowest-scoring category was Accessibility at 5/8; category-level breakdowns and per-page observations follow.
Weighted Brand Score Calculation
| Page | Raw Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 82/100 | ×0.15 | 32.8 |
| Services | 78/100 | ×0.20 | 23.4 |
| Lead Capture | 80/100 | ×0.30 | 24.0 |
| Overall Weighted Brand Score | 81 / 100 | ||
Modifiers Applied
| Modifier | Trigger | Score Impact |
|---|---|---|
| No score-adjusting modifiers triggered. | ||
Data Confidence Statement
Observed with certainty: First Impression: Hero headline 'SEATTLE REMODEL & RENOVATION' + 'Don't Live with It. Love It.' + 40-year tenure subhead. 'GET A FREE CONSULTATION' black CTA + 'VIEW OUR WORK' secondary above fold. dom_facts/home__desktop__1_load.json meta.title parity with og:title. a11y/home__desktop.json shows only 2 violations (serious color-contrast, moderate landmark-unique) so hero renders cleanly.. Lead Capture: HubSpot-embedded 'We Want to Learn About Your Project' form: Phone, Email, Address, City, Postal Code, 8-checkbox project-type qualifier (Kitchen, Bathroom, Additions & ADUs, Outdoor Cottages & DADUs, Basement & ADUs, Garages, Home Improvements, Whole Home Renovations, Other), source-tracking, free-text, yellow SUBMIT. dom_facts/contact__desktop__1_load.json tel_links + mailto_links + forms array confirms multi-channel intake. cta_clickthrough.json shows 30/30 successful clicks routing CTAs into this same funnel.. Trust Credibility: Visual testimonials band on home scroll; dom_facts review_widgets empty + body_text_patterns ratings/review_counts empty (no numeric social proof in DOM). Schema graph (Place + HomeAndConstructionBusiness + Organization + ContactPage) anchors legitimacy. 5 social platforms (facebook, instagram, linkedin, pinterest, houzz) confirm presence. 45 YEARS OF EXPERIENCE body claim.. Mobile Experience: Responsive single-column form on mobile. a11y/contact__mobile.json flags critical aria-valid-attr-value (form ARIA wiring) + serious frame-title (iframe) + serious color-contrast + minor presentation-role-conflict. Phone reachable via hamburger but not sticky-header always-on.. Content Seo: Meta titles 47-58 chars; descriptions 158 chars; HomeAndConstructionBusiness JSON-LD across pages; manifest.json total_urls 414 with 9 service pages + 401 other. cta_clickthrough.json shows funnel-collapse on internal CTAs (only 2 unique destinations from 4 CTA labels).. Accessibility: 6 axe-core runs (axe 4.10.2, WCAG 2.1 AA tags). Unique violations by severity: 1 critical (aria-valid-attr-value on contact mobile), 2 serious (color-contrast site-wide, frame-title on contact), 1 moderate (landmark-unique on home), 1 minor (presentation-role-conflict). Raw 4.65/8 -> rounded 5/8.. Cta Architecture: architecture.json: standard (high confidence). cta_clickthrough.json: 30 total clicks, 30 successful, 4 unique CTA labels, 2 unique destinations, primary destination https://www.crddesignbuild.com/contact/. Every captured page surfaces a 'Contact Us' header CTA at consistent geometry x=145, y=62, w=78, h=26. manifest.json framework_page_roles populated for homepage, service_page, lead_capture (page_role_coverage 0.60)..
Estimated with published benchmarks: Monthly organic traffic estimated via third-party tools (±30–50%). Industry CPC, CVR, and CPL drawn from LocaliQ 2025 (3,200+ campaigns). Average project values from remodeling industry sources. Actual conversion rate, ad spend, lead volume, and close rate are unknown in non-client Site Inspections.