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Primary research · HVAC

Sites that are hard to use for the disabled on HVAC websites

Share of brands with at least one serious violation across captured pages.

98.1% across the 104 HVAC contractor websites we inspected.

HVAC is the worst of the three on serious violations, and it is worst on critical too. When one trade leads both severities, the cause is usually the template rather than the operator. A handful of HVAC-specific site vendors serve a large share of these sites, and their base theme carries the defect into every site built on it.

That puts HVAC above the combined figure of 95.8% across all 380 brands , by 2.3 percentage points. Here is the same measurement in the other two trades we inspected.

Trade Sites that are hard to use for the disabled Sites
HVAC (this page) 98.1% 104
Roofing 97.7% 130
Remodeling 92.5% 146

Why it costs you work

This is the number that makes the whole conversation uncomfortable, because it is close enough to everybody that being average stops being a defence. And the pale-text problem is not theoretical. If your phone number is set in light grey on a white background, the customer standing in their driveway at noon holding a phone cannot read it, and they are not going to squint. They are going to ring somebody else.

Checking your own HVAC site

Same free checker, but look at the orange icons this time. Then do the test no software can do for you: take your phone outside on a bright day, turn the brightness down to half, and try to read your own phone number and your own quote button. If you have to squint, so does everybody else.

Everything else we measured on HVAC sites

Measurement HVAC
Sites people with disabilities cannot use 64.4%
How long sites take to load on a phone 6.24s
Quote form field count 29.9%
Multi-step forms 1%
Named customer testimonials 52.9%
Before and after galleries 13.5%
What was measured
Share of brands with at least one serious violation across captured pages.
How we measured it
Same accessibility checker, same pages, but counting the rung below blocking: the faults that make a page hard work rather than impossible.
The technical version, for anyone checking our work
axe-core 4.10.2, >=1 serious on any captured page
Scope
all captured pages
Denominator
104 HVAC brands.
Collection window
2026-05-10 to 2026-05-16
Who ran it
Fervor Studio, first-party capture. Nobody paid to be included or excluded.
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