Primary research · Remodeling
How long sites take to load on a phone on remodeling websites
How long the typical site takes for the biggest thing on the screen to finish appearing, measured on a phone.
Remodeling lands between the other two, and the spread is wide for the same reason as roofing, since the gallery is the entire point of a remodeling site. This trade also has the largest share of sites we could not get a complete speed reading from, so read the figure against the number of sites actually measured rather than the whole trade.
| Trade | How long sites take to load on a phone | Sites |
|---|---|---|
| Remodeling (this page) | 7.57s | 146 |
| Roofing | 7.88s | 130 |
| HVAC | 6.24s | 104 |
Why it costs you work
Think about when your site actually gets loaded. Somebody is standing in a wet basement, or looking at a ceiling stain, on cellular, on a phone that is three years old. Every second between the tap and the page is a second they can spend hitting the back button and calling the next name on the results page. And they do.
Checking your own remodeling site
Search for Google PageSpeed Insights, paste your homepage address in, and read the Mobile tab only. The Desktop tab flatters everybody. If the loading time it shows starts with a number bigger than four, the cause is almost always one enormous photo nobody shrank, and that is an afternoon of work rather than a rebuild.
Everything else we measured on remodeling sites
| Measurement | Remodeling |
|---|---|
| Sites people with disabilities cannot use | 59.6% |
| Sites that are hard to use for the disabled | 92.5% |
| Quote form field count | 35.8% |
| Multi-step forms | 6.4% |
| Named customer testimonials | 48.6% |
| Before and after galleries | 44.5% |
- What was measured
- How long the typical site takes for the biggest thing on the screen to finish appearing, measured on a phone.
- How we measured it
- We loaded each site the way a phone on a normal mobile connection would, timed how long the biggest thing on the screen took to appear, and took the middle result for each trade.
- The technical version, for anyone checking our work
- Lighthouse mobile run per brand, median of Largest Contentful Paint in seconds
- Scope
- homepage, mobile emulation
- Denominator
- 146 remodeling brands qualified for this measurement, out of 146 we inspected.
- Collection window
- 2026-05-10 to 2026-05-16
- Who ran it
- Fervor Studio, first-party capture. Nobody paid to be included or excluded.
This measurement across every trade: How long sites take to load on a phone. How the capture works: the methodology.
The full report behind the remodeling numbers: State of Remodeling. Or see how individual remodeling brands scored on the remodeling leaderboard.