Who is Big Leap?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Big Leap.
Big Leap is a Lehi, Utah agency founded in 2008 by Bryan Phelps, who developed his interest in SEO during college and grew the agency from a one-person shop into an 80+ person operation. They've made the Inc. 5000 four years running, picked up MWCN Utah100 recognition, and acquired Provo-based Leadgenix in 2016. Notable Silicon Slopes clients include BambooHR, Domo, Purple Mattress, Workfront, Visionworks, and Extra Space Storage.
Recognition: Founded 2008 by Bryan Phelps · Inc. 5000 four years running · MWCN Utah100 · Acquired Provo-based Leadgenix in 2016 · 80+ employees
Feature review at a glance
Side-by-side
Where Big Leap excels
Content-led SEO at scale and Silicon Slopes-tier brand relationships. Big Leap's case study with Purple Mattress is one of the more well-documented Utah SEO wins on the public record — they took Purple from a single search-engine listing to dominating the first page for branded queries through technical SEO and digital PR coverage in outlets like Forbes. And the relationships they hold with BambooHR, Domo, and other Lehi-based SaaS companies signal the kind of operational maturity you'd want from an enterprise-tier agency.
Our take
Big Leap operates in the mid-to-enterprise tier, which means their typical client has a marketing team in-house and a six-figure annual SEO budget. That's a different market than the $700K plumbing company that wants more booked calls. Their case studies and methodology fit a B2B SaaS company chasing organic traffic at scale, not a contractor whose problem is closing the lead from the website. The content + digital PR engine is genuinely strong. The question is whether that engine is calibrated for contractor SEO — which is more local, more service-area-driven, and less content-publication-driven than B2B SaaS.
Who typically hires Big Leap
Mid-market and enterprise companies in B2B SaaS, e-commerce, education, and healthcare with marketing teams in-house and budgets to invest in content production and digital PR at scale — the BambooHR / Domo / Purple profile. Home services contractors with national footprints could fit; local service-area contractors typically don't.
Where Fervor differs as a Big Leap alternative
Big Leap and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Big Leap runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Big Leap may fall short for contractors
Enterprise tier and content-heavy methodology don't map cleanly to local contractor work. Most contractor websites win in the local pack and on service-area landing pages — not by publishing thought leadership in industry publications. So the engine that drives Big Leap's case studies isn't the engine most local contractors need. And the offer is upstream — content and links drive traffic. The conversion math after that traffic lands isn't their specialty.
Choosing the right agency for your business
Choose Big Leap if:
- You want a generalist agency working across many industries, not contractor-only
- You need traditional media (TV, radio, print) or other services outside SEO, Google Ads, and CRO
- You value content-led seo methodology + digital pr muscle + silicon slopes client roster (bamboohr, domo, purple)
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Big Leap and Fervor cover overlapping ground. The honest split is shape, not service line: Big Leap is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Questions to review before hiring Big Leap
Who founded Big Leap?
Bryan Phelps, who started Big Leap in 2008 after developing an interest in SEO during college. He's still the CEO, and the agency has grown from a one-person startup to 80+ employees under his leadership.
Where is Big Leap located?
Lehi, Utah — in the heart of Silicon Slopes. So they're embedded in Utah's tech corridor with strong B2B SaaS and enterprise client relationships.
Who are Big Leap's notable clients?
BambooHR, Domo, Purple Mattress, Workfront, Visionworks, Extra Space Storage, Deseret News, and Spoonful of Comfort all appear on the public client list. Their case study with Purple Mattress is probably the strongest single proof point — they took Purple from one search listing to dominating the first page for branded queries, supported by earned media coverage in outlets like Forbes.
Is Big Leap contractor-focused?
No. They serve home services as one of several industries alongside B2B SaaS, e-commerce, education, and healthcare. The published case studies and methodology lean enterprise, with most flagship wins coming from Silicon Slopes SaaS and DTC brands rather than local contractors.
How does Big Leap compare to Fervor Studio?
Big Leap is enterprise-tier content-led SEO and digital PR. Fervor Studio is contractor-only conversion rate optimization. Different markets, different specialties. Big Leap fits a national brand chasing content authority. Fervor fits a contractor whose website doesn't book the jobs from existing traffic.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
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