Who is SmartSites?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at SmartSites.
SmartSites is a 200+ person multi-industry digital agency with a strong home services practice. They've racked up over 1,000 five-star reviews, which is more than almost any agency on this list. And they consistently rank near the top of agency directories like Semrush and Clutch.
Recognition: 1,000+ five-star reviews · Inc. 5000 · Google Premier Partner · Top-ranked on Semrush for home services
Feature review at a glance
Side-by-side
Where SmartSites excels
Consistency. Over 1,000 five-star reviews is hard to fake and hard to maintain. SmartSites has Google Premier Partner status, Inc. 5000 recognition, and a track record that's easy to verify. So if you're the type of contractor who checks reviews before hiring anyone (and you should be), SmartSites gives you a lot of data points to work with. The trade-off is the same as any multi-industry agency: they also serve e-commerce, healthcare, and B2B, so your account sits alongside non-contractor clients.
Our take
That 1,000+ review number is an aggregate across platforms — 353 verified reviews on Clutch alone at 4.9/5.0, with the rest spread across Google, G2, and directories. It's real volume, and it's hard to maintain at that scale. But dig into the individual home services case study pages on their site and you'll find something odd: every single one (A-Absolute Plumbing, Roof EZ, PE Builders, Wild Pine Plumbing, Water Heaters Now) displays identical "999% increase in conversions, 999% decrease in CPC, 999% increase in CTR." Those are template placeholder values that were never populated with real data. The listing page at /work/home-services/ shows different, seemingly real metrics for some clients. But the detail pages? Copy-paste templates. For an agency built on review credibility, that's a quality control gap you can check yourself.
Who typically hires SmartSites
Contractors spending $2,600-$5,000+/month on digital marketing who want web design, SEO, and PPC managed under one retainer. SmartSites' Clutch profile lists SEO from $2,600/month, PPC from $750/month, and an hourly rate of $100-$149. Their contractor case studies show results for moving companies, plumbers, water heater installers, and railing contractors. Mostly PPC and SEO traffic wins. Monster Tree Service reported 22 qualified leads in month two versus 37 leads over five months with their previous agency.
Where Fervor differs as a SmartSites alternative
SmartSites and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. SmartSites runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 343 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where SmartSites may fall short for contractors
Home services is 1 of 12 verticals at SmartSites. There's no dedicated blog category for contractors, no LSA management, no ServiceTitan integration, no trade-specific infrastructure. At least one Clutch reviewer cited difficulty connecting with offshore team members due to time zones, rating value at 3.5/5. And those placeholder "999%" case study metrics on the individual contractor pages suggest home services accounts don't get the same editorial attention as the agency's higher-profile verticals. If you need reliable traffic generation from a well-reviewed agency, SmartSites delivers consistently. If you need someone who lives and breathes contractor conversion paths, the depth isn't there.
Choosing the right agency for your business
Choose SmartSites if:
- You want a generalist agency working across many industries, not contractor-only
- You need traditional media (TV, radio, print) or other services outside SEO, Google Ads, and CRO
- You value 1,000+ five-star reviews — most-reviewed digital agency in the space
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. SmartSites and Fervor cover overlapping ground. The honest split is shape, not service line: SmartSites is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Keywords SmartSites ranks for today
Search positions sourced from Ahrefs organic-traffic data. These are queries where SmartSites currently shows up in the top results — useful context for contractors comparing reach against Fervor's contractor-only focus.
| Keyword | SmartSites position | Monthly volume |
|---|---|---|
| organic seo company | #2 | 2,300 |
| smartsites | #1 | 2,100 |
| organic seo agency | #6 | 1,900 |
| ecommerce website design agency | #5 | 1,200 |
| smart sites | #1 | 400 |
Questions to review before hiring SmartSites
Are SmartSites' 1,000+ reviews legitimate?
They're on Google and third-party platforms like Clutch, so you can verify them yourself. A review count that high is hard to manufacture and harder to maintain over time. It signals consistent delivery across a large client base, even if not every engagement is exceptional.
Does SmartSites specialize in contractor marketing?
No. SmartSites is a multi-industry agency serving e-commerce, healthcare, B2B, and home services. They have a strong home services practice, but contractor marketing is one of many verticals. Your account competes for attention with non-contractor clients.
How much does SmartSites cost?
SmartSites doesn't publish pricing. They use custom monthly retainers quoted per engagement. Their size and review volume suggest they serve a wide budget range, but you'll need a discovery call for specifics.
What services does SmartSites offer for contractors?
Web design, SEO, PPC, email marketing, and social media management. The standard full-service stack. Their strength isn't a unique service offering — it's operational consistency backed by over 1,000 five-star reviews. They deliver reliably at scale.
How does SmartSites compare to Fervor Studio?
SmartSites is a large multi-industry agency managing web design, SEO, and paid ads across dozens of verticals. Fervor runs the same core stack (SEO, Google Ads, CRO) but only for contractors, with every channel tied to booked-job revenue. SmartSites scales generalist; Fervor scales contractor depth — including the conversion path most generalists ignore.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
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