Who is The Get Smart Group?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Get Smart Group.
The Get Smart Group is a pool and spa agency founded in 2009 in Angels Camp, California. Their co-founder was a top swim spa salesperson before starting the agency, so they understand leads from the seller's side — what makes a lead closeable, not just clickable. And they speak regularly at pool and spa industry conferences.
Recognition: Founded 2009 · Co-founder was top swim spa salesperson · Speaks at Pool/Spa conferences
Feature review at a glance
Side-by-side
Where Get Smart Group excels
Marketing built from the sales floor up. When your co-founder has personally sold swim spas, the campaigns are designed around what actually closes — not what looks good in a report. Get Smart Group thinks about the in-home appointment, the proposal presentation, the follow-up timing. And their conference presence keeps them plugged into the pain points pool dealers are dealing with right now, not last year.
And if you're a pool builders contractor specifically, that trade depth counts for something. Get Smart Group knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs as a Get Smart Group alternative
Get Smart Group and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Get Smart Group runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 343 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Choosing the right agency for your business
Choose Get Smart Group if:
- You need an agency that only works with pool builders contractors
- You want pool builders-specific keyword strategy and campaign management
- You value founded by a top swim spa salesperson — marketing built from the sales floor up
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Get Smart Group and Fervor cover overlapping ground. The honest split is shape, not service line: Get Smart Group is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Keywords Get Smart Group ranks for today
Search positions sourced from Ahrefs organic-traffic data. These are queries where Get Smart Group currently shows up in the top results — useful context for contractors comparing reach against Fervor's contractor-only focus.
| Keyword | Get Smart Group position | Monthly volume |
|---|---|---|
| home improvement marketing | #6 | 800 |
| general contractor marketing | #7 | 350 |
| home improvement internet marketing | #3 | 200 |
| swimming pool marketing | #2 | 100 |
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
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