Who is VaynerMedia?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at VaynerMedia.
VaynerMedia is Gary Vaynerchuk's NYC-based, ~2,000-person creative and media agency. They sit at the center of social-first advertising for Fortune 100 brands — PepsiCo, AB InBev, Unilever — and their creative work shows up at Cannes most years. So when "marketing agency NYC" surfaces in a search, VaynerMedia is one of the names on the page. But Fortune 100 isn't a $2M roofing company.
Recognition: Founded by Gary Vaynerchuk (2009) · Cannes Lions winner · Clients include PepsiCo, Anheuser-Busch InBev, Unilever · Adweek Most Creative Agency
Feature review at a glance
Side-by-side
Where VaynerMedia excels
Volume creative for global brands. VaynerMedia ships hundreds of social posts a week per client, runs paid social at enormous scale, and treats short-form video as a primary channel before most agencies do. Gary Vee's "day-trading attention" thesis means they're early to format shifts on Instagram, TikTok, and YouTube Shorts. So if you're a CPG brand launching a new flavor and you need 200 pieces of creative tested across three platforms in a quarter, VaynerMedia is built for that.
And if you're a cpg contractor specifically, that trade depth counts for something. VaynerMedia knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
VaynerMedia's entire model assumes a brand that can produce, ship, and measure social creative at industrial scale. That's how they get the Cannes work and the AB InBev retainers. But the math behind that model — content volume, reach as KPI, brand lift studies — was never built for a contractor whose phone rings or doesn't. A roofing company in Calgary doesn't need 40 reels a week. It needs the homeowner who searched "leaking roof Calgary" at 9pm to find a site that books an estimate by 9:04. Different problem, different machine.
Who typically hires VaynerMedia
Fortune 500 consumer brands, sports leagues, entertainment companies, and well-funded DTC startups with seven-figure annual creative budgets and dedicated in-house brand teams.
Where Fervor differs as a VaynerMedia alternative
VaynerMedia and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. VaynerMedia runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where VaynerMedia may fall short for contractors
No contractor practice. No trade-specific case studies. Pricing structure starts at brand-budget tiers most contractors never approach. And the metrics VaynerMedia optimizes for — engagement, reach, brand lift — don't map cleanly to "did the homeowner book a service call." If a contractor lands here from a "best NYC marketing agencies" list, the misalignment shows up about 90 seconds into the discovery call.
Choosing the right agency for your business
Choose VaynerMedia if:
- You need an agency that only works with cpg contractors
- You want cpg-specific keyword strategy and campaign management
- You value social-first creative volume and gary vaynerchuk brand association
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. VaynerMedia and Fervor cover overlapping ground. The honest split is shape, not service line: VaynerMedia is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Questions to review before hiring VaynerMedia
Does VaynerMedia work with contractors?
There's no contractor practice listed in their public case studies. VaynerMedia's client base is Fortune 500 consumer brands — PepsiCo, AB InBev, Unilever — and well-funded DTC. A home service company would be far outside their typical engagement.
How much does VaynerMedia cost?
Pricing isn't published, but enterprise retainers in this tier typically start in the six to seven figures annually. The cost structure is built around clients spending more on a single creative campaign than most contractors spend on their entire marketing year.
Is VaynerMedia good for small businesses?
Not really their lane. The agency is built for global brand work — the operating model, the team structure, and the pricing all assume enterprise scale. A small business looking for performance marketing would get more traction with a specialist, not a 2,000-person enterprise creative shop.
What is Gary Vee's role at VaynerMedia?
Gary Vaynerchuk is the founder and CEO. He's the public face of the agency and a major reason it ranks for "NYC marketing agency" — his personal brand drives a significant share of inbound. But day-to-day account work runs through the agency's creative and strategy teams, not Gary directly.
How does VaynerMedia compare to Fervor Studio?
Different problem entirely. VaynerMedia builds brand and social creative at scale for global brands. Fervor Studio fixes conversion paths on contractor websites — the homepage, the contact form, the booking flow. If a roofer's site gets 2,000 monthly visits and books 8 jobs, the gap isn't reach. It's the page that fails to convert the visitors already there.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection