Who is Tenet UI UX?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Tenet.
Tenet is a UI/UX-first agency with a CRO practice that runs in Chicago, New York, and other US markets. They publish a price range — $1,500 to $10,000 per month — which is rare for design-led agencies. The methodology is design-research first: user interviews, wireframes, prototypes, then conversion testing on the high-fidelity build.
Recognition: UI/UX-led CRO methodology · Multi-city presence with Chicago practice · Published pricing range $1,500–$10,000/month · Award-winning design portfolio
Feature review at a glance
Side-by-side
Where Tenet excels
Design craft. Tenet's portfolio shows real visual quality and thoughtful interaction work — the kind of design that wins awards and signals premium to a buyer. So if you're a fintech or B2B SaaS company where the website is a credibility play as much as a conversion play, Tenet's design ceiling is genuinely high.
Our take
Tenet's strength is also the trade-off. A 90-day discovery-research-wireframe-prototype-build cycle is great for a SaaS product launching v2 of their pricing page. It's a long runway for a roofing company that needs the booked-jobs number to move this quarter. Design-led CRO is calibrated for organizations where the brand and the funnel are equal weight in the buying decision. Contractor decisions are weighted toward "does this company answer the phone and show up on time" — design helps, but it's not the lever.
Who typically hires Tenet
B2B SaaS, fintech, and design-conscious brands where the website is part of the product story and a slower, research-driven design process maps to how the company actually buys.
Where Fervor differs as a Tenet alternative
Tenet and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Tenet runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Tenet may fall short for contractors
No contractor case studies. No trade-specific conversion patterns in the portfolio. And a design-research-heavy methodology that takes 60–90 days before anything ships. For a $2M plumbing operation that needs phone calls this month, the timeline mismatch is real.
Choosing the right agency for your business
Choose Tenet if:
- You want a generalist agency working across many industries, not contractor-only
- You need traditional media (TV, radio, print) or other services outside SEO, Google Ads, and CRO
- You value design-led cro with a published pricing range and award-quality visual work
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Tenet and Fervor cover overlapping ground. The honest split is shape, not service line: Tenet is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Questions to review before hiring Tenet
Is Tenet based in Chicago?
Tenet operates in multiple US cities including Chicago and New York. The team is distributed, and the strategists on your account may not all be Chicago-local. Worth confirming on the first call which office your engagement runs out of.
How much does Tenet cost?
Tenet publishes a range: $1,500 to $10,000 per month depending on scope. That's rare for a design-led agency and useful for budget-checking before you book a sales call.
Does Tenet work with contractors?
Their published portfolio is B2B SaaS, fintech, healthcare, and education-heavy. There's no surfaced contractor work. So if you're a roofing or HVAC company, you'd be a non-standard fit for their methodology.
What does design-led CRO actually mean?
It means the conversion improvements come through redesigning the page or product UX, informed by user research. Versus iterative testing, which changes one element at a time. Design-led CRO is more disruptive (full rebuild) and slower to ship — but the visual quality at the end is usually higher.
How does Tenet compare to Fervor Studio?
Tenet is a design-first agency with award-quality visual work for SaaS and fintech. Fervor is a contractor-only CRO firm that prioritizes booked-jobs over design awards. If your contracting business needs a faster-cycle, conversion-first engagement, Fervor is built for that. If you need a brand-quality redesign for a fintech product, Tenet is the better lane.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
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