Who is RoofWebs?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at RoofWebs.
RoofWebs is a roofing-specialist web design shop. They've held the #1 spot for "roofing website design" and four close variants long enough that their organic footprint is now the moat. So if you're a roofing contractor who types your trade plus the words "website" or "design" into Google, you're seeing their work before you see anyone else's.
Recognition: #1 organic SERP for "roofing website design" and four close variants
Feature review at a glance
Side-by-side
Where RoofWebs excels
Niche dominance. Owning #1 across five roofing-design queries means they show up before every roofing contractor's first search hits page two. The websites themselves look the part: fast, clean, roofing-photography-heavy, and built to handle the storm-season traffic spikes that wreck slower templates. And the team only works on roofing, so they're not stitching together patterns from carpet cleaners and dental offices.
And if you're a roofing contractor specifically, that trade depth counts for something. RoofWebs knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
A roofing contractor types "roofing website design" into Google. RoofWebs's portfolio loads first. So by the time that contractor remembers the agency that pitched at last month's trade show, the discovery call's already booked with the company that ranked. That's how moats work in commercial-intent SERP. And most contractors don't realize how much of their decision was made before they knew they were deciding.
Who typically hires RoofWebs
Roofing contractors who want their site to look like the company already winning the design-keyword SERP, and who aren't shopping for PPC, CRO, content, or paid social as part of the same engagement.
Where Fervor differs as a RoofWebs alternative
RoofWebs and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. RoofWebs runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 343 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where RoofWebs may fall short for contractors
They build the site. They don't drive the traffic. So if your phones aren't ringing because no one's finding you on local searches, a new RoofWebs site won't fix that on its own. The problem moves upstream to GBP optimization, local citations, on-page SEO, and content depth, none of which are part of their default engagement. And there's no CRO layer in the build, so a contractor with traffic but weak conversion still has the same problem after launch.
Choosing the right agency for your business
Choose RoofWebs if:
- You need an agency that only works with roofing contractors
- You want roofing-specific keyword strategy and campaign management
- You value 100% roofing focus + #1 serp for the major roofing-design queries
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. RoofWebs and Fervor cover overlapping ground. The honest split is shape, not service line: RoofWebs is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Keywords RoofWebs ranks for today
Search positions sourced from Ahrefs organic-traffic data. These are queries where RoofWebs currently shows up in the top results — useful context for contractors comparing reach against Fervor's contractor-only focus.
| Keyword | RoofWebs position | Monthly volume |
|---|---|---|
| roofing website design | #1 | 600 |
| roofing web design | #1 | 350 |
| roofing website | #1 | 250 |
| roofing company website design | #1 | 250 |
| roofing web design services | #1 | 200 |
Questions to review before hiring RoofWebs
Does RoofWebs do SEO?
They focus on the website itself: design, build, and ongoing maintenance. SEO isn't part of the default engagement. So if your problem is "nobody finds my site," you'd still need a separate SEO partner after launch. RoofWebs's own #1 rankings come from years of focused content on their domain, not from a packaged SEO service they sell.
How much does a RoofWebs site cost?
Pricing isn't published. You'd need a discovery call to get a real number. Their quotes are project-based, which means the price moves with scope: feature count, photography needs, integration complexity, and the level of finish the contractor wants.
Why are RoofWebs sites ranked #1 for "roofing website design"?
They've held the position long enough that the rankings reinforce themselves. New agencies trying to dislodge a five-position-deep moat against a company whose only focus is roofing keywords will struggle for the same reason. The SEO compound interest is uneven, and RoofWebs has been compounding longer.
Is RoofWebs only for roofing contractors?
That's their entire focus. The agency name is the positioning. They don't take adjacent home-services trades.
How does RoofWebs compare to Fervor Studio?
RoofWebs builds roofing-specific websites and stops there. Fervor builds for contractors across trades and keeps optimizing after launch: SEO, Google Ads, CRO, the conversion math behind each booked job. So if your only need is the website itself and you only do roofing, RoofWebs fits. If you want the website AND the system that turns its traffic into booked jobs, that's Fervor.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection