Who is CI Web Group?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at CI Web Group.
CI Web Group has multiple U.S. offices, 15+ years in home services, and one relationship that says more than any award: they've been Ferguson Air & Water's preferred marketing agency since 2008. That's 18 years with the same enterprise client. They also integrate AI-powered tools across their marketing stack for campaign optimization and lead generation.
Recognition: Ferguson Air & Water preferred agency since 2008 · AI-powered marketing platform · 15+ years
Feature review at a glance
Side-by-side
Where CI Web Group excels
Enterprise-level trust, verified by duration. An agency doesn't stay preferred by a client like Ferguson for 18 years on charm — that relationship survives on results. And CI Web Group's AI-powered marketing tools add automation to campaign management, which matters if you're running multiple locations or handling high lead volumes where manual optimization breaks down. So if you're an established HVAC, electrical, or plumbing contractor who needs an agency with proven staying power and a modern tech stack, CI Web Group has both.
Where Fervor differs as a CI Web Group alternative
CI Web Group and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. CI Web Group runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 343 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Choosing the right agency for your business
Choose CI Web Group if:
- You want a generalist agency working across many industries, not contractor-only
- You need traditional media (TV, radio, print) or other services outside SEO, Google Ads, and CRO
- You value ferguson air & water preferred agency since 2008 — ai-powered marketing tools
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. CI Web Group and Fervor cover overlapping ground. The honest split is shape, not service line: CI Web Group is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection