Who is IMP Digital?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at IMP Digital.
IMP Digital has been marketing pool and spa companies since 1997. That's nearly three decades in one niche — most agencies in this space haven't been alive that long. And they operate across the U.S. and Canada, positioning their websites as "24-hour showrooms" for pool and spa dealers.
Recognition: 25+ years in business (since 1997) · Converts websites into "24-hour showrooms"
Feature review at a glance
Side-by-side
Where IMP Digital excels
Visual-first design backed by 28 years of pool industry knowledge. Pool buyers are highly visual — they need to see the dream before they pick up the phone. IMP Digital's "24-hour showroom" approach builds websites around that psychology. And surviving since 1997 means they've weathered every algorithm change, platform shift, and market cycle the industry has produced. If you want the longest track record in pool/spa marketing, this is it.
And if you're a pool builders contractor specifically, that trade depth counts for something. IMP Digital knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs as a IMP Digital alternative
IMP Digital and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. IMP Digital runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 343 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Choosing the right agency for your business
Choose IMP Digital if:
- You need an agency that only works with pool builders contractors
- You want pool builders-specific keyword strategy and campaign management
- You value 25+ years in pool/spa marketing (since 1997) — longest-running agency in the niche
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
One more thing. IMP Digital and Fervor cover overlapping ground. The honest split is shape, not service line: IMP Digital is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection