Who is Smart Solar Marketing?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Smart Solar Marketing.
Smart Solar Marketing has spent 8+ years working exclusively with solar installers out of Oregon. But their standout tactic is a city page network strategy — building location-specific landing pages for every service area you cover — which is a proven way to dominate local search across multiple markets without starting from scratch in each one.
Recognition: 8+ years exclusively solar · City page network strategy
Feature review at a glance
Side-by-side
Where Smart Solar Marketing excels
Systematic geographic expansion for solar. If you're a solar installer looking to scale into new markets, Smart Solar's city page approach gives you a landing page for each city before you even run your first ad there. And 8 years of solar-only work means they get the longer sales cycles, the incentive-based buyer psychology, and the seasonal patterns that make solar marketing fundamentally different from other trades.
And if you're a solar contractor specifically, that trade depth counts for something. Smart Solar Marketing knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs as a Smart Solar Marketing alternative
Smart Solar Marketing and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Smart Solar Marketing runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 343 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Choosing the right agency for your business
Choose Smart Solar Marketing if:
- You need an agency that only works with solar contractors
- You want solar-specific keyword strategy and campaign management
- You value 8+ years solar-only — city page network strategy for geographic expansion
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Smart Solar Marketing and Fervor cover overlapping ground. The honest split is shape, not service line: Smart Solar Marketing is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Keywords Smart Solar Marketing ranks for today
Search positions sourced from Ahrefs organic-traffic data. These are queries where Smart Solar Marketing currently shows up in the top results — useful context for contractors comparing reach against Fervor's contractor-only focus.
| Keyword | Smart Solar Marketing position | Monthly volume |
|---|---|---|
| solar digital marketing agency | #9 | 70 |
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
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