Who is Construction Marketing Inc.?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Construction Marketing.
Construction Marketing owns one of the best domain names in the space — construction.marketing. They're a small team (roughly 5 people) in Sarasota, Florida, founded in 2010 by a military veteran with 40+ years of marketing experience. But their focus skews toward commercial construction — general contractors, manufacturers, equipment suppliers — not the residential trades Fervor works with.
Recognition: Google Partner · Owns premium domain construction.marketing · Founded 2010 · Founder has 40+ years marketing experience
Feature review at a glance
Side-by-side
Where Construction Marketing excels
Full-service creative for the construction industry. Video production, drone photography, PR, branding — they cover the visual storytelling side that most contractor marketing agencies skip entirely. And the premium domain gives them automatic search visibility for anyone Googling "construction marketing." For commercial contractors who need polished marketing materials (not just SEO and PPC), the creative capabilities are a real differentiator.
Our take
The domain is the asset. construction.marketing ranks almost by default for construction marketing queries. But the team is roughly 5 people, which means capacity is limited. If they're shooting drone footage for a commercial GC one week, your project might wait.
Who typically hires Construction Marketing
Commercial construction companies, manufacturers, and equipment suppliers who need polished marketing materials — video, branding, PR — not just SEO.
Where Fervor differs as a Construction Marketing alternative
Construction Marketing and Fervor don't actually compete. Construction Marketing gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Construction Marketing may fall short for contractors
Very small team with limited capacity. Focus is commercial construction, not residential trades. And their service model is project-based creative work, not ongoing lead generation or conversion optimization.
Choosing the right agency for your business
Choose Construction Marketing if:
- You need SEO, PPC, web design, and paid channels managed under one roof
- You want more visitors hitting your site every month
- Your main bottleneck is traffic volume, not what happens after visitors land
- You value premium domain + full creative suite (video, drone, pr) exclusively for construction industry
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Construction Marketing can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Questions to review before hiring Construction Marketing
Does Construction Marketing work with residential contractors?
Their focus is primarily commercial construction — general contractors, manufacturers, and equipment suppliers. Residential home service contractors aren't their core market.
How big is the Construction Marketing team?
Approximately 5 employees based in Sarasota, FL. It's a boutique operation, not a large agency.
How much does Construction Marketing charge?
Projects range from $3,000 to $50,000 based on scope. They offer both project-based and retainer engagements.
Does Construction Marketing offer CRO services?
No. Their focus is creative marketing — web design, video, drone photography, branding, and PR. Conversion rate optimization is not their specialty.
Why does construction.marketing rank so well?
They own a premium exact-match domain, which gives them a natural SEO advantage for "construction marketing" queries. The domain itself is a significant asset.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection