Who is Construction Marketing Inc.?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Construction Marketing.
Construction Marketing owns one of the best domain names in the space — construction.marketing. They're a small team (roughly 5 people) in Sarasota, Florida, founded in 2010 by a military veteran with 40+ years of marketing experience. But their focus skews toward commercial construction — general contractors, manufacturers, equipment suppliers — not the residential trades Fervor works with.
Recognition: Google Partner · Owns premium domain construction.marketing · Founded 2010 · Founder has 40+ years marketing experience
Feature review at a glance
Side-by-side
Where Construction Marketing excels
Full-service creative for the construction industry. Video production, drone photography, PR, branding — they cover the visual storytelling side that most contractor marketing agencies skip entirely. And the premium domain gives them automatic search visibility for anyone Googling "construction marketing." For commercial contractors who need polished marketing materials (not just SEO and PPC), the creative capabilities are a real differentiator.
Our take
The domain is the asset. construction.marketing ranks almost by default for construction marketing queries. But the team is roughly 5 people, which means capacity is limited. If they're shooting drone footage for a commercial GC one week, your project might wait.
Who typically hires Construction Marketing
Commercial construction companies, manufacturers, and equipment suppliers who need polished marketing materials — video, branding, PR — not just SEO.
Where Fervor differs as a Construction Marketing alternative
Construction Marketing and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Construction Marketing runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 343 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Construction Marketing may fall short for contractors
Very small team with limited capacity. Focus is commercial construction, not residential trades. And their service model is project-based creative work, not ongoing lead generation or conversion optimization.
Choosing the right agency for your business
Choose Construction Marketing if:
- You want a generalist agency working across many industries, not contractor-only
- You need traditional media (TV, radio, print) or other services outside SEO, Google Ads, and CRO
- You value premium domain + full creative suite (video, drone, pr) exclusively for construction industry
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Construction Marketing and Fervor cover overlapping ground. The honest split is shape, not service line: Construction Marketing is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Questions to review before hiring Construction Marketing
Does Construction Marketing work with residential contractors?
Their focus is primarily commercial construction — general contractors, manufacturers, and equipment suppliers. Residential home service contractors aren't their core market.
How big is the Construction Marketing team?
Approximately 5 employees based in Sarasota, FL. It's a boutique operation, not a large agency.
How much does Construction Marketing charge?
Projects range from $3,000 to $50,000 based on scope. They offer both project-based and retainer engagements.
Does Construction Marketing offer CRO services?
No. Their focus is creative marketing — web design, video, drone photography, branding, and PR. Conversion rate optimization is not their specialty.
Why does construction.marketing rank so well?
They own a premium exact-match domain, which gives them a natural SEO advantage for "construction marketing" queries. The domain itself is a significant asset.
What real Fervor clients say
Real feedback from real builds, straight from our Google Business Profile.
5.0 / 5 across 5 Google reviews.
Fervor Studios did an incredible job creating our website. From the design to the functionality, everything was handled professionally and exceeded our expectations. The team was responsive, creative, and made the entire process smooth from start to finish. They truly brought our vision to life and delivered a modern, high-quality website that we're proud to showcase. We're already seeing greater engagement from our clients and look forward to working with Fervor Studios again. Highly recommend Fervor Studios to anyone looking for top-tier web design and development services!
Working with Ney was a pleasure. He was attentive, he listened to each and every one of my 100+ revision requests (it wasn't actually that much). He created a beautiful page that has served me well for a year. He did everything as asked/expected/on time and I would love to work with him again.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
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