Who is Roofing PR Pro (SAM+PR)?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Roofing PR Pro.
Roofing PR Pro operates under the SAM+PR umbrella and exclusively serves roofers. But unlike most roofing marketing shops that focus on SEO and PPC, their emphasis is PR and branding: press releases, media relations, crisis management, logo design, and brand guides. If you're a roofer who needs to manage your public reputation after a storm damage controversy or build a recognizable brand in your market, that's their lane.
Recognition: Founder Samantha Oughtred has nearly two decades of marketing experience · Roofing-industry exclusive
Feature review at a glance
Side-by-side
Where Roofing PR Pro excels
PR for roofers. Most roofing agencies will get you ranking in Google. Roofing PR Pro will get you in the local newspaper. That's a different kind of visibility, and for roofers dealing with storm damage claims, insurance disputes, or reputation issues, having a PR firm that understands roofing-specific media angles matters.
And if you're a roofing contractor specifically, that trade depth counts for something. Roofing PR Pro knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
This is the only roofing-specific PR firm we've found. Most roofing agencies compete on SEO and PPC. Roofing PR Pro competes on earned media and brand building. That's a completely different game, and for established roofers ($2M+) who've outgrown the "just get me more Google leads" phase, PR becomes a legitimate growth channel.
Who typically hires Roofing PR Pro
Established roofing companies ($2M+ revenue) who need brand building, media relations, or crisis management beyond basic digital marketing.
Where Fervor differs as a Roofing PR Pro alternative
Roofing PR Pro and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Roofing PR Pro runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 343 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Roofing PR Pro may fall short for contractors
Roofing only. PR and branding, not lead generation or SEO. No conversion optimization. And if you need more phone calls next month, PR is a long game, not a quick fix.
Choosing the right agency for your business
Choose Roofing PR Pro if:
- You need an agency that only works with roofing contractors
- You want roofing-specific keyword strategy and campaign management
- You value roofing-only pr and branding with crisis management capability
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Roofing PR Pro and Fervor cover overlapping ground. The honest split is shape, not service line: Roofing PR Pro is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Questions to review before hiring Roofing PR Pro
Does Roofing PR Pro do SEO?
Their focus is PR, branding, and media relations, not SEO or PPC. They handle press releases, crisis management, and brand development for roofers.
Is Roofing PR Pro only for roofers?
Yes. They exclusively serve roofing contractors through their SAM+PR brand.
What is crisis management for roofers?
Managing public reputation during storm damage disputes, insurance claim controversies, or negative media coverage. Roofing PR Pro handles media relations for these situations.
What's the difference between Roofing PR Pro and Fervor Studio?
Roofing PR Pro handles PR, branding, and media relations for roofers. Fervor Studio optimizes contractor websites to convert more visitors into booked jobs. PR builds your reputation. CRO books your jobs.
What real Fervor clients say
Real feedback from real builds, straight from our Google Business Profile.
5.0 / 5 across 5 Google reviews.
Fervor Studios did an incredible job creating our website. From the design to the functionality, everything was handled professionally and exceeded our expectations. The team was responsive, creative, and made the entire process smooth from start to finish. They truly brought our vision to life and delivered a modern, high-quality website that we're proud to showcase. We're already seeing greater engagement from our clients and look forward to working with Fervor Studios again. Highly recommend Fervor Studios to anyone looking for top-tier web design and development services!
Working with Ney was a pleasure. He was attentive, he listened to each and every one of my 100+ revision requests (it wasn't actually that much). He created a beautiful page that has served me well for a year. He did everything as asked/expected/on time and I would love to work with him again.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection