Who is Pool Builder Marketing LLC?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Pool Builder Marketing.
Pool Builder Marketing LLC was founded in 2007 by Brett Lloyd Abbott, and they've spent 15+ years exclusively marketing pool builders. But they go beyond digital — they include sales training, teaching pool builders how to close the leads they generate. Most agencies don't touch that side of the business.
Recognition: Founded 2007 by Brett Lloyd Abbott · 15+ years exclusively marketing pool builders · Includes sales training component
Feature review at a glance
Side-by-side
Where Pool Builder Marketing excels
Marketing and sales under one roof. Generating leads means nothing if your team can't close them, and Pool Builder Marketing addresses both. Fifteen years of pool-only focus gives them deep pattern recognition for what works in this specific trade — seasonal timing, project visualization, the long consideration cycle that defines pool purchases. So if you're a pool builder who needs both more leads and better close rates, the combined approach is genuinely differentiated.
And if you're a pool builders contractor specifically, that trade depth counts for something. Pool Builder Marketing knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs as a Pool Builder Marketing alternative
Pool Builder Marketing and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Pool Builder Marketing runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 343 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Choosing the right agency for your business
Choose Pool Builder Marketing if:
- You need an agency that only works with pool builders contractors
- You want pool builders-specific keyword strategy and campaign management
- You value 15+ years pool-only — combines marketing with sales training to improve close rates
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Pool Builder Marketing and Fervor cover overlapping ground. The honest split is shape, not service line: Pool Builder Marketing is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Keywords Pool Builder Marketing ranks for today
Search positions sourced from Ahrefs organic-traffic data. These are queries where Pool Builder Marketing currently shows up in the top results — useful context for contractors comparing reach against Fervor's contractor-only focus.
| Keyword | Pool Builder Marketing position | Monthly volume |
|---|---|---|
| pool builder marketing | #1 | 200 |
| pool builder marketing agency | #1 | 150 |
| digital marketing pool builders | #1 | 100 |
| marketing for pool builders | #1 | 100 |
| pool builder reputation management | #4 | 70 |
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection