Who is Conversion Rate Store?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at CR Store.
Conversion Rate Store (CR Store) is a CRO-only agency originally founded in Ukraine with a global remote team. The client list is heavy on tech and SaaS — Microsoft, CleanMyMac, and similar enterprise software brands. CRO is the entire practice, not a sub-discipline. So when they propose work, the methodology is end-to-end conversion: research, hypothesis, test, ship, measure.
Recognition: Microsoft, CleanMyMac, and other tech-brand clients · Award-winning CRO methodology · Global remote team · Built around CRO as the entire practice
Feature review at a glance
Side-by-side
Where CR Store excels
Pure CRO depth on enterprise SaaS and tech accounts. CR Store has tested some of the highest-traffic software product pages in the world. So the institutional knowledge they've built around tech-buyer behavior, pricing-page optimization, and funnel mechanics on SaaS is genuinely deep. The client list — Microsoft, CleanMyMac — is hard to fake.
Our take
CR Store is a credible CRO firm — the discipline is real and the client roster proves it. The mismatch for contractors is what they've optimized. Enterprise SaaS pricing pages convert at very different mechanics than contractor service pages. SaaS visitors are price-shopping, comparing feature matrices, signing up for free trials. Contractor visitors are calling phone numbers, expecting same-day response, and asking "do you service my postal code." The behavioral patterns CR Store has indexed across thousands of enterprise tests don't translate. So you're paying enterprise rates for methodology calibrated to a fundamentally different funnel.
Who typically hires CR Store
B2B SaaS companies, fintech, and enterprise tech brands with high-traffic conversion surfaces (pricing pages, sign-up flows, app onboarding) where the testing volume justifies an enterprise CRO retainer.
Where Fervor differs as a CR Store alternative
CR Store and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. CR Store runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where CR Store may fall short for contractors
No contractor case studies, no service-area conversion patterns in the methodology, and a price point calibrated for enterprise software budgets. Contractor sites don't have the traffic to power enterprise-style testing programs, and the conversion event (phone call, in-home estimate) isn't what CR Store's methodology indexes.
Choosing the right agency for your business
Choose CR Store if:
- You want a generalist agency working across many industries, not contractor-only
- You need traditional media (TV, radio, print) or other services outside SEO, Google Ads, and CRO
- You value cro-only firm with microsoft-tier enterprise client roster and award-winning methodology
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. CR Store and Fervor cover overlapping ground. The honest split is shape, not service line: CR Store is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Questions to review before hiring CR Store
Is Conversion Rate Store a US agency?
No — the firm was founded in Ukraine and operates a global remote team. So the strategists you work with may be in Kyiv, Berlin, or elsewhere. The client base is global, including significant US enterprise accounts.
Who are Conversion Rate Store's clients?
The publicly named clients include Microsoft, CleanMyMac, and other enterprise software brands. So the centre of gravity is tech, SaaS, and enterprise software — not contractors or local services.
Does CR Store work with contractors?
Not visibly. Their published case studies and award-winning work are in tech, SaaS, and fintech. No contractor-specific work surfaced. The methodology is calibrated for high-traffic digital funnels, not phone-based service-area conversion.
How much does CR Store cost?
Pricing isn't published, but the client roster (Microsoft, etc.) and the CRO-only positioning suggest enterprise pricing — typically well above what a $2M contractor would expect to pay for monthly CRO. You'd need a discovery call to confirm.
How does CR Store compare to Fervor Studio?
CR Store is an enterprise CRO-only firm calibrated for SaaS and tech funnels with award-winning methodology. Fervor runs SEO, Google Ads, and CRO for contractors only — same conversion-engineering depth, plus the search and paid-search work calibrated for contractor traffic patterns and phone-based conversion. Different scopes; different industries the methodology is sharpened against.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
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