Who is Intellibright?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Intellibright.
Intellibright serves roofers with their proprietary LASR framework — Leads, Attribution, Sales, Revenue — which ties your marketing spend directly to closed jobs. Their headline number: $225K more in monthly revenue with 15% less ad spend. Fewer dollars in, more revenue out.
Recognition: $225K more monthly revenue with 15% less ad spend · Proprietary LASR framework · Roofing vertical focus
Feature review at a glance
Side-by-side
Where Intellibright excels
Spend efficiency, not just spend volume. Most agencies will tell you to increase your budget. Intellibright's LASR framework asks a different question: how much revenue is each dollar already producing, and how do we get more out of it? The $225K-more-with-15%-less case study is compelling because it shows optimization can beat escalation. So if your cost per lead keeps climbing and your agency's only answer is "spend more," Intellibright offers a different philosophy.
And if you're a roofing contractor specifically, that trade depth counts for something. Intellibright knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs as a Intellibright alternative
Intellibright and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Intellibright runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 343 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Choosing the right agency for your business
Choose Intellibright if:
- You need an agency that only works with roofing contractors
- You want roofing-specific keyword strategy and campaign management
- You value lasr framework — $225k more monthly revenue with 15% less ad spend
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Intellibright and Fervor cover overlapping ground. The honest split is shape, not service line: Intellibright is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection