Who is Linear Design?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Linear Design.
Linear Design pairs PPC management with CRO under one roof. The pitch: most agencies optimize ad campaigns OR landing pages, but the two disciplines have to work together — a great ad pointed at a bad landing page wastes money, and a great landing page with no qualified traffic doesn't matter. So Linear runs both. They're a smaller shop, ~20 people, focused mostly on SaaS, eCommerce, and B2B clients.
Recognition: PPC + CRO combined methodology · Google Premier Partner · Major SaaS client list
Feature review at a glance
Side-by-side
Where Linear Design excels
Tight feedback loop between paid traffic and landing page performance. Because Linear runs both the ads and the page, the team that's buying the keyword can also rewrite the headline that's underperforming. That cuts the cycle time from "ad team flags issue → CRO team gets brief → designer queues fix → developer ships → testing runs" down to a much shorter loop. So for SaaS or eCommerce brands running $20K+/month in paid media, the integration is a real advantage.
And if you're a saas contractor specifically, that trade depth counts for something. Linear Design knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
The integrated PPC + CRO model is genuinely a smart structural choice. But it's built around a buyer who clicks an ad, lands on a page, and converts on that page in the same session. SaaS demo signups, eCommerce purchases, B2B lead forms — that's the pattern. Contractor buyers don't always work that way. A homeowner might Google a problem, click a Local Service Ad, then call from their phone without ever filling out a form on the landing page. The conversion happens off-page. Which means PPC + CRO integration matters less than it does in SaaS, because the page isn't where the conversion completes.
Who typically hires Linear Design
SaaS companies, B2B lead-gen businesses, and eCommerce brands spending $20K+/month on Google or Meta ads who want their paid media and conversion optimization handled by the same team.
Where Fervor differs as a Linear Design alternative
Linear Design and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Linear Design runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Linear Design may fall short for contractors
No prominent contractor practice. The PPC + CRO methodology is calibrated around on-page conversion events — form fills, demo signups, checkouts — not phone calls from local searches that complete off-page. So a contractor running Local Service Ads and getting most leads via phone wouldn't see the full benefit of the integrated model.
Choosing the right agency for your business
Choose Linear Design if:
- You need an agency that only works with saas contractors
- You want saas-specific keyword strategy and campaign management
- You value ppc and cro under one roof — same team owns the ad and the landing page
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Linear Design and Fervor cover overlapping ground. The honest split is shape, not service line: Linear Design is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Questions to review before hiring Linear Design
Does Linear Design work with contractors?
No published contractor practice. The agency's case studies are SaaS, B2B, and eCommerce — verticals where the conversion event happens on the landing page itself, not in a phone call after the click.
Why pair PPC and CRO under one team?
Faster feedback loops. The team buying the ad can also rewrite the page headline that's underperforming, cutting handoff cycle time. It's a real structural advantage when the conversion happens on-page.
How does Linear Design's model fit local service businesses?
Imperfectly. Local Service Ads, GBP listings, and phone-call conversions don't always live on the landing page itself. Contractor leads often complete the conversion off-page (on a phone call), which limits the value of tight PPC + CRO integration.
How much does Linear Design cost?
Monthly retainers typically run $5K-$15K for combined PPC + CRO management. The model assumes a meaningful paid media budget — usually $20K+/month — to make the integration worthwhile.
How does Linear Design compare to Fervor Studio?
Linear Design runs combined PPC + CRO for SaaS, B2B, and eCommerce. Fervor Studio runs contractor-only CRO — fixing the website, the form, the booking flow, the math behind why traffic doesn't turn into booked jobs. Different conversion patterns, different optimal scopes.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
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