Who is Conversion Sciences?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Conversion Sciences.
Conversion Sciences is Brian Massey's CRO agency out of Austin. He calls himself "The Conversion Scientist," wrote "Your Customer Creation Equation," and built the agency around a funnel-and-experimentation methodology that's been a fixture in the CRO discipline since the early 2010s. About 20 people. They work across eCommerce, SaaS, B2B, and lead gen. Not contractor specifically.
Recognition: Founded by Brian Massey · Author "Your Customer Creation Equation" · Conversion Scientist methodology · Multiple Fortune 1000 clients
Feature review at a glance
Side-by-side
Where Conversion Sciences excels
Funnel diagnostics. Conversion Sciences' methodology starts at the funnel level — where are visitors entering, where are they dropping out, where is the leak proportionally biggest — before zooming into specific page-level fixes. That's the right order of operations for CRO. Many agencies skip the funnel diagnostic and jump straight to landing page tests, which is a bit like a doctor prescribing medication before running blood work. So the diagnostic discipline is real and well-executed for SaaS and eCommerce.
And if you're a ecommerce contractor specifically, that trade depth counts for something. Conversion Sciences knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
The funnel-first methodology is genuinely sound. Most CRO failures come from optimizing the wrong page — pouring effort into a homepage that's actually not the bottleneck while the real leak is happening on a checkout step or an email confirmation. Conversion Sciences gets that. But the funnel diagnostics are calibrated for funnels with 4-6 steps — visitor → product page → cart → checkout → confirmation → email → repeat purchase. A contractor funnel is 2 steps: visitor → contact form (or phone tap). The diagnostic depth Conversion Sciences brings can't be applied to a funnel that doesn't have the steps to diagnose.
Who typically hires Conversion Sciences
eCommerce brands with multi-step checkout funnels, SaaS companies with trial-to-paid flows, and B2B businesses with longer lead-nurture cycles. Strong fit for $5M+ revenue businesses with funnels complex enough to benefit from rigorous step-by-step diagnostics.
Where Fervor differs as a Conversion Sciences alternative
Conversion Sciences and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Conversion Sciences runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Conversion Sciences may fall short for contractors
No published contractor practice. The funnel-first methodology assumes a multi-step funnel where step-level diagnostics produce actionable insight. A contractor's funnel — homepage to contact form, or homepage to phone call — is too short for that diagnostic depth to add much value beyond what a heuristic page audit would surface in an afternoon.
Choosing the right agency for your business
Choose Conversion Sciences if:
- You need an agency that only works with ecommerce contractors
- You want ecommerce-specific keyword strategy and campaign management
- You value funnel-first cro methodology + brian massey's "conversion scientist" lineage and book
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Conversion Sciences and Fervor cover overlapping ground. The honest split is shape, not service line: Conversion Sciences is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Questions to review before hiring Conversion Sciences
Does Conversion Sciences work with contractors?
No published contractor or home services case studies. Their client base is eCommerce, SaaS, and B2B — verticals with multi-step funnels where step-level diagnostics drive most of the value.
Who is Brian Massey?
Founder of Conversion Sciences. He calls himself "The Conversion Scientist," wrote "Your Customer Creation Equation," and has been a fixture in the CRO discipline since the early 2010s. Real lineage in the field.
What is "funnel-first" CRO?
Diagnostic methodology that starts by identifying which step of the funnel is leaking most, then optimizes there — instead of guessing which page to test based on instinct. Sound discipline for any CRO engagement, especially in SaaS and eCommerce with multi-step funnels.
Why doesn't funnel-first translate to contractors?
A contractor funnel is typically 2 steps: visitor lands → conversion event (form fill or phone call). There's no checkout sequence to diagnose, no cart abandonment to analyze. The diagnostic methodology was built for funnels that have more steps to leak from.
How does Conversion Sciences compare to Fervor Studio?
Conversion Sciences runs funnel-first CRO for SaaS, eCommerce, and B2B funnels with multiple steps. Fervor Studio runs contractor CRO — calibrated for the short, high-intent, local-service funnels contractors actually have. Different funnel shapes, different optimal toolkits.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
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