Who is CROmetrics?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at CROmetrics.
CROmetrics is a San Francisco-based CRO agency that built its own experimentation platform — Iris — to manage testing programs for SaaS and eCommerce clients. About 50 people. The pitch is technology-enabled experimentation: you're not just hiring CRO consultants, you're plugging into a platform built to manage hypothesis backlogs, test priorities, and program-level reporting across many simultaneous experiments. Real depth on the SaaS and eCommerce side. None of which is contractor work.
Recognition: Proprietary Iris experimentation platform · Forbes Cloud 100 client list · Optimizely + VWO partner · Major SaaS and eCommerce clients
Feature review at a glance
Side-by-side
Where CROmetrics excels
Running experimentation as a program, not a project. Most CRO engagements run a handful of tests, learn things, and stop. CROmetrics builds ongoing programs — dozens of tests in flight, a hypothesis backlog feeding the queue, executive-facing dashboards on Iris reporting program-level lift. So for a SaaS company or marketplace doing $50M+ ARR with the traffic to support continuous testing, CROmetrics functions as an embedded experimentation team rather than a project shop.
And if you're a ecommerce contractor specifically, that trade depth counts for something. CROmetrics knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
CROmetrics' Iris platform is a real engineering investment, and it pays off when you've got the traffic to run 20+ simultaneous experiments and the team to act on the results. That math works at $50M+ SaaS or marketplace scale. It doesn't work for a $2M roofing company that gets 4K monthly visits and needs the contact form fixed by Tuesday. The infrastructure CROmetrics provides is genuinely valuable — for clients who need it. Most contractors don't need a hypothesis backlog. They need someone to look at why their phone-number tap rate on mobile is 0.4%.
Who typically hires CROmetrics
Mid-to-large SaaS companies, marketplaces, subscription businesses, and eCommerce brands with $50M+ ARR or equivalent traffic, internal product teams, and the operational maturity to absorb a continuous experimentation program.
Where Fervor differs as a CROmetrics alternative
CROmetrics and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. CROmetrics runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where CROmetrics may fall short for contractors
CROmetrics' model assumes high-traffic, high-stakes properties where program-level experimentation pays for itself in lift compounding across dozens of tests. Contractors don't hit that traffic threshold. And the trade-specific knowledge — what works on roofing pages, plumbing pages, HVAC pages, what doesn't — isn't in their reference library, because none of their published case studies are contractors.
Choosing the right agency for your business
Choose CROmetrics if:
- You need an agency that only works with ecommerce contractors
- You want ecommerce-specific keyword strategy and campaign management
- You value proprietary iris experimentation platform + program-level cro methodology built for saas and ecommerce at scale
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. CROmetrics and Fervor cover overlapping ground. The honest split is shape, not service line: CROmetrics is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Questions to review before hiring CROmetrics
What is the Iris platform?
CROmetrics' proprietary experimentation management platform. It tracks hypothesis backlogs, test priorities, and program-level reporting across many simultaneous experiments. Built for clients running CRO as an ongoing program, not a one-time project.
Does CROmetrics work with home service contractors?
No published contractor case studies. Their client base is SaaS, marketplaces, subscription, and eCommerce — verticals with the traffic volume and operational maturity to support program-level experimentation.
How much does CROmetrics cost?
Pricing isn't public. Program-level CRO engagements with platform access typically run $15K-$50K+/month. The model is built for clients who can absorb that cost via lift on substantial revenue baselines.
Why doesn't a contractor need a CRO platform?
A platform like Iris pays off when you're running 20+ tests at once and need program-level governance. Most contractors don't have the traffic to run 20 tests at once. They have a homepage, a few service pages, and a contact form — and the highest-leverage fixes are usually obvious without a hypothesis-management platform.
How does CROmetrics compare to Fervor Studio?
CROmetrics runs enterprise CRO programs for SaaS and eCommerce at scale. Fervor Studio runs contractor CRO — typically lower traffic, simpler page structure, higher per-visitor stakes, and a methodology calibrated for the trades. Different scale, different tools, different optimal approaches.
Find out which problem you actually have
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