Who is Contractor Gorilla?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Contractor Gorilla.
Contractor Gorilla has spent 14+ years building websites for remodelers, HVAC companies, home builders, and roofers. Their reputation is specifically in conversion-focused design — sites built to turn visitors into leads, not just look good in a portfolio. Hundreds of contractor websites across multiple trades.
Recognition: 14+ years in contractor marketing · Known for high-converting website design · Hundreds of contractor websites built
Feature review at a glance
Side-by-side
Where Contractor Gorilla excels
Web design that's optimized for the phone call, not the award shelf. Clear CTAs, fast load times, layouts structured around how homeowners actually evaluate contractors — not how designers think homeowners evaluate contractors. And 14 years of building contractor websites means they've tested what converts across enough trades and markets to know the patterns. So if your website looks fine but the phone isn't ringing, Contractor Gorilla's approach starts with that specific problem.
Where Fervor differs as a Contractor Gorilla alternative
Contractor Gorilla and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Contractor Gorilla runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 343 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Choosing the right agency for your business
Choose Contractor Gorilla if:
- You want a generalist agency working across many industries, not contractor-only
- You need traditional media (TV, radio, print) or other services outside SEO, Google Ads, and CRO
- You value 14+ years building high-converting contractor websites — hundreds of sites across multiple trades
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Contractor Gorilla and Fervor cover overlapping ground. The honest split is shape, not service line: Contractor Gorilla is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Keywords Contractor Gorilla ranks for today
Search positions sourced from Ahrefs organic-traffic data. These are queries where Contractor Gorilla currently shows up in the top results — useful context for contractors comparing reach against Fervor's contractor-only focus.
| Keyword | Contractor Gorilla position | Monthly volume |
|---|---|---|
| seo for roofers | #3 | 1,700 |
| seo for roofing contractors | #2 | 700 |
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection