Who is Blue Corona (now RYNO Strategic Solutions)?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Blue Corona.
Blue Corona merged into RYNO Strategic Solutions in October 2024. But plenty of contractors still search for them by name. The combined entity is PE-backed through EverService Holdings and Sunstone Partners, and they run the full stack — SEO, PPC, web design, email, social, plus a live call answering service called Lead Capture Live. So if a lead calls at 2 a.m. on a Saturday, someone picks up.
Recognition: Merged with RYNO Strategic Solutions (Oct 2024) · PE-backed by Sunstone Partners via EverService Holdings · Inc. Best Workplaces (2021) · 30+ years combined expertise
Feature review at a glance
Side-by-side
Where Blue Corona excels
The merger gave them scale and depth that most home services agencies can't match. RYNO's RYNOtrax platform handles call tracking and attribution. Blue Corona brought WordPress-first web design with 24/7 security monitoring and revenue attribution tied to CRM data. And the bilingual call answering service is unusual — most agencies stop at "we'll get you leads" without worrying about whether someone actually answers the phone.
Our take
Blue Corona's merger with RYNO created a home-services marketing machine backed by private equity money. But PE-backed agencies optimize for portfolio returns, not necessarily for the $800K plumbing company that needs 12 more jobs this month. The resources are real. The question is whether your account gets the A-team or the B-team.
Who typically hires Blue Corona
Mid-to-large home service companies ($2M+ revenue) who want one agency handling everything — SEO, PPC, web, email, call answering — and have the budget for a full-service retainer.
Where Fervor differs as a Blue Corona alternative
Blue Corona and Fervor don't actually compete. Blue Corona gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Blue Corona may fall short for contractors
Pricing isn't published, which usually means minimum spend thresholds that exclude smaller operators. And with PE ownership, the pressure to scale means high-touch attention can vary by account size. If you're a $500K contractor, you might not get the same team as the $5M franchise.
Choosing the right agency for your business
Choose Blue Corona if:
- You need SEO, PPC, web design, and paid channels managed under one roof
- You want more visitors hitting your site every month
- Your main bottleneck is traffic volume, not what happens after visitors land
- You value full-stack marketing plus live call answering and lead recovery under one pe-backed roof
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Blue Corona can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Questions to review before hiring Blue Corona
Is Blue Corona still operating as a separate agency?
No. Blue Corona merged with RYNO Strategic Solutions in October 2024. The combined entity operates under the RYNO brand, backed by EverService Holdings and Sunstone Partners. If you're searching for Blue Corona, you'll be redirected to RYNO.
What happened to Blue Corona's clients after the merger?
Blue Corona's client accounts transitioned to RYNO Strategic Solutions. The combined team of roughly 189 employees now operates from Phoenix, AZ with the Polaris dashboard for reporting and attribution.
Does Blue Corona offer CRO or conversion optimization?
Blue Corona (now RYNO) focuses on traffic generation — SEO, PPC, web design, and lead capture. They don't specialize in conversion rate optimization. Fervor Studio focuses specifically on turning existing traffic into booked jobs.
How much does Blue Corona charge?
Pricing isn't publicly listed. As a PE-backed full-service agency, expect retainer-level pricing. Contact RYNO Strategic Solutions directly for quotes.
What trades does Blue Corona serve?
The combined RYNO/Blue Corona entity serves 10+ trade verticals including roofing, HVAC, electrical, plumbing, remodeling, solar, garage door, painting, landscaping, and windows.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection