Who is Conversion Fanatics?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Conversion Fanatics.
Conversion Fanatics is a CRO agency founded by Justin Christianson, who wrote a book of the same name. They're known for one specific filter: clients need at least 30,000 monthly website visitors before Conversion Fanatics will take them on. The reasoning is testing math — below that traffic level, A/B tests don't reach statistical significance fast enough to be worth running. So if your site doesn't hit the threshold, you're not a fit, regardless of how good a client you'd otherwise be.
Recognition: Founded by Justin Christianson · Author "Conversion Fanatic" · 30,000+ monthly visitors required · Inc. 5000 · Major eCommerce client list
Feature review at a glance
Side-by-side
Where Conversion Fanatics excels
Discipline around what's actually testable. The 30K visitor minimum isn't arbitrary gatekeeping — it's a real CRO constraint. Below that traffic level, you can run a test for two months and still not have enough conversion volume to declare a winner with confidence. Conversion Fanatics is honest about that math, which is more than a lot of CRO agencies do. So if you're an eCommerce brand pushing 50K+ monthly visits and you want statistically valid A/B testing, the agency's methodology is sound.
And if you're a ecommerce contractor specifically, that trade depth counts for something. Conversion Fanatics knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Our take
The 30K visitor floor is the most useful piece of information on the Conversion Fanatics homepage. It's also why they're not a fit for most contractors. A typical $2M plumbing or HVAC company doesn't hit 30K monthly visits. They might do 2K-8K. At that volume, traditional A/B testing produces inconclusive results — you run a test for 6 weeks and the lift looks like +12%, but the confidence interval is ±20%, so you've learned nothing. Contractor CRO has to use different methods: heuristic analysis, qualitative research, heatmaps, before-and-after benchmarking. Conversion Fanatics' methodology assumes the traffic exists for the testing to work. Most contractors don't have it.
Who typically hires Conversion Fanatics
eCommerce and DTC brands with 30K+ monthly website visitors and a clear conversion funnel — Shopify stores, subscription businesses, lead-gen sites with high traffic volume. Strong fit for $5M+ revenue brands with the traffic to support continuous A/B testing.
Where Fervor differs as a Conversion Fanatics alternative
Conversion Fanatics and Fervor cover overlapping ground — SEO, Google Ads, conversion work — but the shape is different. Conversion Fanatics runs that playbook across many industries. Fervor runs it for contractors only, and ties every channel to the same number: booked jobs per visitor. So if you're pulling 2,000 visits a month and the phone only rings 9 times, we don't argue about whether the problem is traffic or conversion. We diagnose which one is actually leaking and fix that side of the funnel.
(Quick way to tell where your gap is: check your Google Analytics. Under 500 monthly sessions usually means you need more visibility — SEO, GBP, paid search. Over 1,000 and the phone still isn't ringing means the conversion path is leaking. Fervor works on both, contractor-side.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Conversion Fanatics may fall short for contractors
The 30K visitor minimum disqualifies most contractors before the conversation even starts. A contractor's typical traffic profile — 1K-8K monthly visits, mostly local and high-intent — isn't enough to feed traditional A/B testing. Which means Conversion Fanatics' core methodology can't be applied. And without that methodology, the rest of their service model — retainers, ongoing testing programs — doesn't deliver what they're known for.
Choosing the right agency for your business
Choose Conversion Fanatics if:
- You need an agency that only works with ecommerce contractors
- You want ecommerce-specific keyword strategy and campaign management
- You value 30,000 monthly visitor minimum — the agency only takes clients with enough traffic for statistically valid testing
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. Conversion Fanatics and Fervor cover overlapping ground. The honest split is shape, not service line: Conversion Fanatics is built for breadth across industries; Fervor is built for depth across contractor trades, with revenue-per-visitor measurement on every account. Some contractors review both options and pick the fit that matches the way their team thinks about marketing.
Questions to review before hiring Conversion Fanatics
Does Conversion Fanatics work with contractors?
Most contractors won't qualify. The agency requires a 30,000 monthly visitor minimum to run statistically valid A/B tests, and a typical home service company's traffic sits well below that floor.
Why does Conversion Fanatics require 30,000 monthly visitors?
Statistical significance. A/B tests need a certain conversion volume to declare a winner with confidence, and below ~30K monthly visits, the math takes too long to produce useful results. The minimum is honest gatekeeping, not arbitrary.
How is contractor CRO different from eCommerce CRO?
Contractors typically have lower traffic volumes (1K-8K/month vs. 30K+) but higher intent. So traditional A/B testing is harder to run validly, and CRO has to lean more on heuristic analysis, qualitative research, and benchmark comparisons. Different toolkit, same discipline.
How much does Conversion Fanatics cost?
Pricing isn't public. Monthly retainers in this category typically run $5K-$20K/month depending on scope and traffic volume. The 30K visitor floor effectively sets a minimum business size.
How does Conversion Fanatics compare to Fervor Studio?
Conversion Fanatics is built for high-traffic eCommerce and DTC brands that can feed continuous A/B testing. Fervor Studio is built for contractors — typically lower traffic, higher intent, and a CRO methodology adapted for that profile. Different traffic assumptions, different optimal approaches.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
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