HomeAdvisor Review 2026: Pricing, Pros, Cons, Alternatives

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Page at a glance

HomeAdvisor is A pay-per-enquiry marketplace on an auto-renewing fixed-term contract whose price, term length and early-termination fee are all held back until you're on the phone with a salesperson, and whose own credit policy excludes losing the job as a reason for a refund. It publishes no price, so the only way to get a number is to ask a salesperson for one. There is no per-seat model to publish. HomeAdvisor bills the account, not the user: the Pro Agreement says 'Approved Pros will pay for Leads as part of a subscription, per Lead, or as part of a bundle of Leads.' Seats are irrelevant because the unit being sold is the homeowner enquiry, so a two-person crew and a twenty-person crew on the same categories and zip codes pay the same per enquiry. It fits A one to eight person residential service crew with genuinely idle capacity, a phone answered inside two rings, and enough gross margin to eat four or five paid enquiries per booked job. It's the wrong buy for A commercial, new-construction or insurance-restoration contractor, because HomeAdvisor's intake is a homeowner filling in a residential project form. The Pro Agreement defines the whole product as connecting pros with 'consumers who have expressed an interest in home improvement services', and the categories on the pro site are residential jobs like maid service, snow removal and handyman work. And there's no commercial procurement or carrier-referral path anywhere in the product. Alternatives that publish their prices are Houzz Pro from $249, Housecall Pro from $59. A quote-only price and what third parties report instead, eight evidenced gaps and six alternatives, two of which publish a figure.

The short verdict on HomeAdvisor

HomeAdvisor earns its money with A one to eight person residential service crew with genuinely idle capacity, a phone answered inside two rings, and enough gross margin to eat four or five paid enquiries per booked job. If that's you, it does the job. The sections below are the parts worth checking before you sign. But the fit is narrower than the marketing suggests, and the price isn't the whole cost.

The vendor publishes no price. But every number below was verified on 7 August 2026 and comes from a named third party that says which.

What works

• Enquiries arrive from three different origins, only one of which is HomeAdvisor's own form
• Turning leads off is allowed but penalised, and the pause has a ceiling
• Sharing your win rate back to the platform helps it price you
• Getting approved means a facial scan and handing over the owner's SSN

What does not

• Losing the job is explicitly not a refundable event, and the vendor says so in writing
• Two separate 30-day clocks quietly close the door on every dispute
• The price, the term and the exit fee are all withheld until you are on a sales call, and repeating them is a contract breach
• Auto-renewal comes with a built-in 10 percent annual price rise you pre-agree to
• If the CRM handoff drops your lead, you still pay for it

HomeAdvisor is A pay-per-enquiry marketplace on an auto-renewing fixed-term contract whose price, term length and early-termination fee are all held back until you're on the phone with a salesperson, and whose own credit policy excludes losing the job as a reason for a refund. It sells to Cross-trade contractors, and the shape of the product follows from that: The Pro Agreement says Service Requests reach Angi 'via the Angi App, angi.com, homeadvisor.com, telephone calls, third-party websites or other means'. But the FTC's 2022 complaint sharpened what 'third-party websites' means: HomeAdvisor 'also resells leads it buys from third parties, known as affiliates, who generate the leads, in part, from web-based forms that ask consumers about potential home projects they are considering.' So a contractor buying a HomeAdvisor lead isn't necessarily buying a homeowner who visited HomeAdvisor.

Ownership matters here more than it usually does. HomeAdvisor is owned by HomeAdvisor, Inc., a subsidiary of Angi Inc. (NASDAQ: ANGI). HomeAdvisor, Inc. is the entity that signs the pro contract and the entity the FTC named in both its 2022 administrative complaint and its 2023 order., so weigh roadmap risk alongside the feature list. An independent product can be bought and folded into somebody else's plan two years after you sign.

Who should be shortlisting HomeAdvisor

It fits A one to eight person residential service crew with genuinely idle capacity, a phone answered inside two rings, and enough gross margin to eat four or five paid enquiries per booked job. That's the half most reviews print. Here's the other half, which is the one worth your time.

Don't buy it if you're A commercial, new-construction or insurance-restoration contractor. HomeAdvisor's intake is a homeowner filling in a residential project form. The Pro Agreement defines the whole product as connecting pros with 'consumers who have expressed an interest in home improvement services', and the categories on the pro site are residential jobs like maid service, snow removal and handyman work. And there's no commercial procurement or carrier-referral path anywhere in the product. Look at Buildertrend instead.

Don't buy it if you're Any crew that cannot absorb paying for four to five enquiries per booked job. The vendor's own homeowner-facing page promises 'up to four pre-screened, local home improvement pros' per request, the Pro Agreement admits 'frequently a Lead is sent to several other Approved Pros', and reviewers report five. And meanwhile the credit policy refuses a refund when you lose. At the $50 and up per-lead range one reviewer describes, a 20 percent close rate makes the true acquisition cost $250 and up per booked job before the subscription. So a crew with a $400 average ticket is buying jobs it loses money on. Look at Angi for Pros instead.

Don't buy it if you're An owner who needs to know the total annual cost before committing. The price, the term length and the early-termination fee are all withheld from every public surface and then made contractually confidential once disclosed. And there's no rate card to model against, no published lead price by trade since craftjack.com stopped serving its lead-price list, and the reported ETFs span more than threefold. So this is a product you can't budget for before you're inside it. Look at Housecall Pro instead.

Don't buy it if you're A crew whose phone is not answered live within two rings during working hours. Shared leads are won on speed, and HomeAdvisor charges the same whether you call in ninety seconds or ninety minutes. And a carpenter on Google Play notes it barely helps to be first because customers use the first bid to shop, which means slow responders are paying full price for an enquiry they had no chance at. So if the phone rings out, this platform converts marketing budget into pure loss faster than any other channel a contractor can buy.

HomeAdvisor's price, and the part that isn't the price

HomeAdvisor prices on request. And a quote-only vendor is telling you something before the call even starts, which is that the number moves depending on who's asking.

The vendor's own wording is this, and nothing more: "HomeAdvisor publishes no price anywhere on any surface it controls. pro.homeadvisor.com/pricing/ and pro.homeadvisor.com/plans/ both return 404. The Angi Pro equivalent, pro.angi.com/integrations/ and craftjack.com/lead-prices/, now 200-redirect to the unpriced signup funnel at signup.angi.com/pro. The Pro Agreement goes past silence and makes the price a contractual secret: it classifies Angi's own pricing as Confidential Information the contractor is barred from repeating." So treat every third-party page printing tier names and figures for HomeAdvisor with careful suspicion. Those numbers are not on the vendor's site today, and a roundup that reprints them is telling you what HomeAdvisor used to charge somebody else.

And we aren't going to print a per-month number we can't open a vendor page and read. What exists instead is third-party reporting, dated, from people who saw real contracts. Read it as a range rather than as a quote you can hold anyone to.

Reported pricing for HomeAdvisor, from sources other than the vendor. Each row carries the date it was reported, because a figure from eighteen months ago is a different fact from one reported this quarter.

Reported range	Reported on	Source
an annual membership fee of $287.99, plus a separate fee for each lead received	2023-01-23	The FTC's January 2023 order against HomeAdvisor, Inc. states the standing fee structure on the record. This is the only figure for HomeAdvisor's membership fee that comes from a government finding rather than a contractor's recollection.
$347.98 total subscription fee, with mHelpDesk auto-renewing at $59.99 per month until cancelled	2022-03-11	The FTC's March 2022 administrative complaint gives the bundled total and, unlike the 2023 press release, states that the mHelpDesk add-on kept billing monthly rather than lapsing after the first month.
a $300 subscription with leads at $50 and up	2025-02-10	A contractor posting to the US App Store who names HomeAdvisor and Angi as the same platform gives both his subscription figure and his per-lead range in one review.
a $4,000 cancellation fee after approximately 25 leads	2026-07-06	A contractor reporting an early-termination charge after roughly 25 leads. This is the largest ETF figure sighted publicly and it is a reviewer's account, not a vendor disclosure.
roughly $300 in lead charges against one won job	2026-07-24	A Google Play reviewer describing pay-per-lead spend accumulating without a subscription framing, useful because it puts a number on what a small crew burns before it understands the billing model.

There is no per-seat model to publish. HomeAdvisor bills the account, not the user: the Pro Agreement says 'Approved Pros will pay for Leads as part of a subscription, per Lead, or as part of a bundle of Leads.' Seats are irrelevant because the unit being sold is the homeowner enquiry, so a two-person crew and a twenty-person crew on the same categories and zip codes pay the same per enquiry.

What isn't in the HomeAdvisor number you get quoted

Payment processing. HomeAdvisor Pay appears eleven times across the legal centre and there's a separate 'Trust and Support Fee' named for Fixed Price Services, but no percentage or per-transaction rate is published for either. So ask the salesperson, in writing, for the HomeAdvisor Pay processing rate and the Trust and Support Fee amount before you agree to take payment through the platform.

Implementation and onboarding. No implementation fee is published, but the Pro Agreement confirms an onboarding cost exists and that the contractor underwrites it: the ETF is described as covering 'the administrative costs of your onboarding and early termination.' In other words the onboarding cost is real, unpriced, and only collected if you leave early.

Minimum term. There is a fixed term and its length is deliberately not published: 'The length of the term will be set forth in the Approved Pro's Contract.' Reviewers who state a term consistently report twelve months.

Getting out. An ETF exists, is confirmed in the Pro Agreement FAQ, and its amount lives only in the private onboarding Contract. Cancellation is by phone only, on (877) 947-3639, and the agreement pairs cancellation with payment of the fee in the same sentence. Reported amounts from contractors range from $1,200 to $4,000.

Auto-renewal. The subscription is 'an automatically renewing, fixed term commitment' and the agreement grants a unilateral price rise on each renewal: 'Angi may increase the Subscription Fee up to ten percent (10%) more than the price you paid during the previous term.' Preventing renewal requires the contractor to give notice before the new term begins. Cancelling mid-term forfeits the remainder with no refund.

Modules sold separately. , . So price the HomeAdvisor configuration you'll really run rather than the entry tier, because an add-on you need on day one is part of the price.

Third-party services you will also pay for. , . These are not on HomeAdvisor's invoice, and they are still part of what this decision costs you every month.

"Third-party reporting puts HomeAdvisor at an annual membership fee of $287.99, plus a separate fee for each lead received, reported 2023-01-23."

The FTC's January 2023 order against HomeAdvisor, Inc. states the standing fee structure on the record. This is the only figure for HomeAdvisor's membership fee that comes from a government finding rather than a contractor's recollection. (1-23)

And this is the kind of thing you only find by reading the complaints. The credit policy is a priced product decision, not a customer-service failure, and HomeAdvisor says so in the policy itself. The five most common ways a paid enquiry dies are grouped under a heading that reads: 'The following situations are accounted for in our lead pricing and therefore not eligible for lead credits.' The vendor is telling you that the risk of the consumer ghosting you, shopping you, or hiring someone else is already inside the number you paid. So stop arguing credits and start arguing price. Because if the loss risk is priced in, the only negotiable variable is the per-lead figure and the term length. And every hour spent on a three-way call chasing a $60 credit is an hour not spent on the channel you own.

The HomeAdvisor costs that land afterwards

The subscription is the part everyone quotes. These are the lines that land afterwards, and the ones we could not find are named as unpublished rather than left blank.

Sold separately. , . Price the configuration you'll really run, because an add-on you need on day one is part of the price.

Third-party services you'll also pay for. , . None of these are on HomeAdvisor's invoice, and all of them are part of what this decision costs every month.

"HomeAdvisor answers the question of what it costs with this and nothing else: "HomeAdvisor publishes no price anywhere on any surface it controls. pro.homeadvisor.com/pricing/ and pro.homeadvisor.com/plans/ both return 404. The Angi Pro equivalent, pro.angi.com/integrations/ and craftjack.com/lead-prices/, now 200-redirect to the unpriced signup funnel at signup.angi.com/pro. The Pro Agreement goes past silence and makes the price a contractual secret: it classifies Angi's own pricing as Confidential Information the contractor is barred from repeating.""

HomeAdvisor pricing page (2026)

"There is no per-seat model to publish. HomeAdvisor bills the account, not the user: the Pro Agreement says 'Approved Pros will pay for Leads as part of a subscription, per Lead, or as part of a bundle of Leads.' Seats are irrelevant because the unit being sold is the homeowner enquiry, so a two-person crew and a twenty-person crew on the same categories and zip codes pay the same per enquiry."

HomeAdvisor pricing page (2026)

"HomeAdvisor is reported at an annual membership fee of $287.99, plus a separate fee for each lead received as of 2023-01-23."

The FTC's January 2023 order against HomeAdvisor, Inc. states the standing fee structure on the record. This is the only figure for HomeAdvisor's membership fee that comes from a government finding rather than a contractor's recollection. (1-23)

The four workflows you pay for

Feature totals are noise. So a shop in this category lives or dies on four things, and those are the four to grade, and each one below carries the evidence it's graded on.

Enquiries arrive from three different origins, only one of which is HomeAdvisor's own form The Pro Agreement says Service Requests reach Angi 'via the Angi App, angi.com, homeadvisor.com, telephone calls, third-party websites or other means'. But the FTC's 2022 complaint sharpened what 'third-party websites' means: HomeAdvisor 'also resells leads it buys from third parties, known as affiliates, who generate the leads, in part, from web-based forms that ask consumers about potential home projects they are considering.' So a contractor buying a HomeAdvisor lead isn't necessarily buying a homeowner who visited HomeAdvisor.

Turning leads off is allowed but penalised, and the pause has a ceiling The agreement warns that 'If you turn off your Leads, you may not receive the total amount of Leads available to you in a given billing period. For Approved Pros with a Subscription, you may not achieve your monthly value if you turn off your Leads.' And a long-tenured contractor reports the practical limit: pausing maxes out at 30 days, and forgetting to re-pause turns the tap back on into charges he didn't want. So the spend control exists, but it defaults back to ON. A long-tenured pro, homeadvisor era, Since before the Angi Leads rename on the platform, writing on 2025-03-08, puts it: "I have been working with Angie leads for a long time. Even before that I was working with Home advisor. I understand that the longest time your allowed to pause your leads for is 30 days. I, like every other person out there am very busy and I forget to pause the leads again when they are due to turn on. I then get charged for work references that I don’t have time to do or want. I’m very disappointed that even after a credit application, I was denied and to top it off it wasn’t even a job that I signed up for?"

Sharing your win rate back to the platform helps it price you The Performance Data Submission clause lets a contractor push win-rate and related metrics from their CRM into Angi via API. But the licence granted is broad and its first stated purpose is telling: Angi may use the data for 'improving Lead matching, pricing, and platform quality for you and other Service Professionals'. So a contractor who reports high close rates is feeding the pricing engine that sets what their leads cost.

Getting approved means a facial scan and handing over the owner's SSN The Pro Agreement requires the principal to authorise Angi to pass 'your home mailing address, social security number, date of birth' to a third-party information collection service. And separately, the standing Facial Scan Policy has Socure, Inc. compare a photo or video of the principal against their government photo ID. But neither step is opt-out for an Approved Pro, and the biometric vendor changed from Jumio to Socure in March 2025.

HomeAdvisor per trade, not per company size

Fit differs by trade rather than by company size alone, and a blended paragraph hides that. Here is the split for the trades this one sells to.

Cross-trade. The workflow that decides it is enquiries arrive from three different origins, only one of which is homeadvisor's own form, and the shop profile that gets value is A one to eight person residential service crew with genuinely idle capacity, a phone answered inside two rings, and enough gross margin to eat four or five paid enquiries per booked job. doing residential and service work. Where it stops being a fit is A commercial, new-construction or insurance-restoration contractor.

Your books, and whether HomeAdvisor connects to them

QuickBooks connects, on every plan. mHelpDesk (the Angi-owned field-service tool the FTC named as the bundled add-on) connects, on every plan. Your costs map through cost codes, so test yours against your own chart of accounts before you commit. A code your books don't recognise is how a labour charge quietly lands somewhere useless.

Past those, the road ends. A published integrations directory of any kind, Zapier, Jobber, ServiceTitan do not connect. So if your books run on an ERP rather than the platforms named above, weigh that before anything else.

Beyond accounting it connects to Any CRM with an HTTPS endpoint, named by you (Lead records pushed one way to an endpoint the contractor configures and is solely responsible for. Delivery is explicitly best-efforts and failure earns no credit. The contractor must warrant TLS 1.2 or higher, access controls, a signed DPA with their CRM vendor, and CCPA/CPRA compliance, and must notify Angi of endpoint changes within two business days.), Socure, Inc. (Facial-scan identity verification during pro onboarding, comparing a photo or video against a government photo ID. Replaced Jumio Corporation in March 2025.), Housecall Pro (A co-marketing partnership, not a data integration. The Housecall Pro partner page offers Angi pros a discount on Housecall Pro; it does not describe leads syncing in either direction.). A public API exists: There is no public API and no developer documentation. The only programmatic surface described anywhere is the inbound CRM Integration, where the contractor supplies the endpoint and Angi pushes to it: 'You will designate and maintain a valid, secure API endpoint or integration configuration for receipt of Lead data.' There is no way to pull your own historical lead or spend data out.

Getting help from HomeAdvisor, and getting it fast

Support is the line item nobody prices and everybody eventually needs. Onboarding for HomeAdvisor: No implementation fee is published, but the Pro Agreement confirms an onboarding cost exists and that the contractor underwrites it: the ETF is described as covering 'the administrative costs of your onboarding and early termination.' In other words the onboarding cost is real, unpriced, and only collected if you leave early.

The review corpus we read on 7 August 2026 carries no consistent signal on response times either way, so treat support as untested rather than good. Open a real ticket during the trial and time the reply, because that is the number no pricing page gives you.

Before you sign with HomeAdvisor: the exit

Nobody reads this section before they buy, and it's the one that costs money afterwards. Four terms decide what leaving looks like.

Minimum term. There is a fixed term and its length is deliberately not published: 'The length of the term will be set forth in the Approved Pro's Contract.' Reviewers who state a term consistently report twelve months.

Auto-renewal. The subscription is 'an automatically renewing, fixed term commitment' and the agreement grants a unilateral price rise on each renewal: 'Angi may increase the Subscription Fee up to ten percent (10%) more than the price you paid during the previous term.' Preventing renewal requires the contractor to give notice before the new term begins. Cancelling mid-term forfeits the remainder with no refund.

Early termination. An ETF exists, is confirmed in the Pro Agreement FAQ, and its amount lives only in the private onboarding Contract. Cancellation is by phone only, on (877) 947-3639, and the agreement pairs cancellation with payment of the fee in the same sentence. Reported amounts from contractors range from $1,200 to $4,000.

Payment processing. HomeAdvisor Pay appears eleven times across the legal centre and there's a separate 'Trust and Support Fee' named for Fixed Price Services, but no percentage or per-transaction rate is published for either. So ask the salesperson, in writing, for the HomeAdvisor Pay processing rate and the Trust and Support Fee amount before you agree to take payment through the platform.

Side note, and it's a useful one: the last public per-lead price list in the HomeAdvisor and Angi family is gone. craftjack.com and craftjack.com/lead-prices/, the surface that published per-trade lead prices and which sibling research cited as recently as this research cycle, now return HTTP 200 at https://signup.angi.com/pro, the unpriced signup funnel. And pro.angi.com/integrations/ redirects to the same place. So combined with the Confidentiality clause that bars contractors from repeating what they were quoted, there's now no lawful public source for what a HomeAdvisor lead costs. Price discovery is now impossible before the sales call, which is the point. So get the Contract PDF in hand and read the per-lead price, term length and ETF yourself before you agree to anything verbally.

"HomeAdvisor is reported at $347.98 total subscription fee, with mHelpDesk auto-renewing at $59.99 per month until cancelled as of 2022-03-11."

The FTC's March 2022 administrative complaint gives the bundled total and, unlike the 2023 press release, states that the mHelpDesk add-on kept billing monthly rather than lapsing after the first month. (3-11)

"Home Advisor now Angie List it’s the same. The leads I pay for aren’t exclusive—they’re sold to multiple contractors in the area, even though I’m paying for a subscription $300 that should provide exclusive leads. It’s not transparent, and the prices are high ($50+$$$$ per lead), which isn’t justifiable if I don’t get the job. A fair system would charge only for leads that result in signed jobs. I don’t recommend it—better to build your own website and advertise directly. If you have company and employees then it may work for you, but not for one man."

Apple App Store, Angi for Pros (id 437003175), Igor Polovinkin (2-10)

"I have been working with Angie leads for a long time. Even before that I was working with Home advisor. I understand that the longest time your allowed to pause your leads for is 30 days. I, like every other person out there am very busy and I forget to pause the leads again when they are due to turn on. I then get charged for work references that I don’t have time to do or want. I’m very disappointed that even after a credit application, I was denied and to top it off it wasn’t even a job that I signed up for?"

Apple App Store, Angi for Pros (id 437003175), Slimy jimmy (3-08)

What HomeAdvisor does badly

These are specific enough that you can put each one to a salesperson as a yes or no question. That's deliberate. Vague complaints don't help you negotiate.

Losing the job is explicitly not a refundable event, and the vendor says so in writing The Lead Credit Guidelines list six situations that are 'accounted for in our lead pricing and therefore not eligible for lead credits.' They include 'You did not win the job', 'Consumer already found someone to complete the work', 'Consumer is not calling you back', 'Consumer changed their mind' and 'Consumer is just "shopping"'. Between them those five cover almost every way a paid enquiry dies. And what remains creditable is narrow and mechanical: duplicates, wrong zip code, wrong job type, a competitor testing the system, or contact details that are entirely wrong. So the refund policy isn't stingy by accident. It's scoped to exclude commercial outcomes on purpose. So before signing, price the deal at 100 percent of enquiries paid and your real historical close rate on shared leads. And if the maths only works when you assume credits, the maths doesn't work.

Two separate 30-day clocks quietly close the door on every dispute The Lead Credit Guidelines require any credit request within 30 days of the charge, and separately list 'You contact us more than 30 days past the date on which the lead was received' as non-creditable. And the Pro Agreement adds a second, broader gate: 'Any disputes about charges to your account must be submitted to Angi in writing within 30 days of the date such charges are incurred. You agree to waive all disputes not made within the 30 day period, and all such charges will be final and not subject to challenge.' So a crew that reconciles its lead spend quarterly has already waived its rights on two of the three months. So put a standing weekly calendar block on lead-charge review. And dispute in writing, not by phone, and keep the sent copy.

The price, the term and the exit fee are all withheld until you are on a sales call, and repeating them is a contract breach pro.homeadvisor.com/pricing/ returns 404. And the Pro Agreement defers term length to 'the Approved Pro's Contract' and defers the ETF the same way. Then the Confidentiality clause makes Angi's pricing 'Confidential Information' the contractor must hold 'in strict confidence'. So that's why the only public ETF numbers come from angry app reviewers rather than from a rate card, and why the reported figures scatter so widely: $1,200, $1,600, $2,156, $4,000. And there's no published number for a buyer to check theirs against. And a reviewer, writing on 2026-07-06, says the same thing: "I had a terrible experience with Angi for Pros. I purchased approximately 25 leads and only ended up having real conversations with maybe 3 people. The one customer I actually completed a service call for told me he had already spoken with around 20 contractors before I even contacted him. That tells me these leads are being blasted out to countless companies at the same time, making them extremely low quality and almost impossible to convert. I spent time and money chasing leads that had already been contacted by numerous contractors, and the return on investment was terrible. To make matters worse, after deciding the service wasn’t worth continuing, Angi is now trying to charge me a $4,000 cancellation fee. Charging thousands of dollars to cancel a service that failed to deliver quality leads is unacceptable. If you’re a contractor looking to grow your business, be very cautious. My experience was that the leads were oversold, the conversion rate was extremely poor, and the cancellation terms were far more expensive than expected. I would not recommend this service based on my experience." So ask for the full Contract as a PDF before any verbal agreement, and read the ETF line and the term line yourself. And don't accept 'we'll email it after you sign'.

Auto-renewal comes with a built-in 10 percent annual price rise you pre-agree to The subscription is 'an automatically renewing, fixed term commitment' and the agreement reserves a unilateral increase: 'Angi may increase the Subscription Fee up to ten percent (10%) more than the price you paid during the previous term for the Subscription.' And stopping the renewal requires the contractor to give notice before the new term starts, and cancelling inside the term forfeits the balance because 'you shall not be entitled to any refund of any fees paid to us, including any prepayments.' So compounded, a $500 per month commitment renewed twice at the cap is $605 per month by year three for the same product. So diarise the non-renewal notice date the day you sign, not the month the term ends.

If the CRM handoff drops your lead, you still pay for it The CRM Integration Addendum makes lead delivery best-efforts only: 'Angi does not guarantee delivery, receipt, processing, or proper display of Lead data within your CRM or any third-party system.' It then closes the obvious remedy: 'A failure of the CRM Integration alone shall not entitle you to a Lead credit or fee waiver.' And the fallback is that the lead appears in the dashboard, email or SMS 'to the extent technically feasible'. So a contractor who's built their whole intake around the integration can be billed for enquiries that never reached the place they look. So keep email or SMS lead notifications switched on alongside the CRM feed permanently, and reconcile the two counts weekly.

Disputes are arbitrated under Indiana law in Indianapolis, with your legal costs on you The agreement carries a binding arbitration provision and class action waiver, names Indiana law as governing, and makes 'the state or federal courts in Indianapolis, Indiana' the exclusive forum, with the contractor irrevocably waiving any other. On top of that: 'You will be liable for any attorneys' fees and costs if we have to take any legal action.' And unpaid balances also attract a 1.5 percent monthly late fee plus third-party collection and legal costs. So a Nevada roofer disputing $6,000 has no realistic forum. So treat the ETF as a real, unrecoverable liability when you size the commitment, because there's no cheap way to contest it.

The pro-facing marketing site is visibly unmaintained, including the data it asks you to make decisions on The Home Improvement Contractor Leads page, which exists to show a contractor where demand is, currently renders template placeholders as live figures: 'Average Smartphone Repair Job - Cost: $-1 - Length: About UNSET Hours'. On the same page it prints 'Average Rating Score 4.74 out of 5' directly beside '1% Would Recommend to a Friend', two numbers that can't both be describing the same 17,914 ratings. And several categories show '0 Professionals Per Request' next to a positive request count. Then the signup link still points at ServiceMagicProsRegistrationServlet, a servlet named after the brand retired in 2012. So don't use HomeAdvisor's own demand dashboards for territory or category decisions. And ask for a written lead-volume figure for your exact zip codes and job types.

There is no public help centre, so cancellation and data questions have no written answer help.angi.com resolves to an internal Okta staff sign-in, support.angi.com returns 403, and www.homeadvisor.com/help/faqs/ returns 403 to anything that isn't a browser session. So the only documented cancellation route in any public document is a phone number in the Pro Agreement FAQ: 'You may cancel your account by contacting Customer Care at (877) 947-3639, and, where applicable, paying the ETF.' And no article on exporting your lead history or closing your account exists anywhere reachable. So export or copy your lead and customer records into your own CRM continuously, because on termination 'you will no longer have access to your Angi account' and there's no documented export path.

One more thing worth knowing. The subscription carries a pre-agreed 10 percent annual escalator that most contractors never see, because it sits in the middle of a payment paragraph rather than anywhere near the price they were quoted. 'Angi may increase the Subscription Fee up to ten percent (10%) more than the price you paid during the previous term for the Subscription.' And nothing has to be renegotiated for it to apply. So compounded twice at the cap, a $500 per month commitment becomes $605 per month by year three for exactly the same product. So model three years, not one, and diarise the non-renewal notice date the day you sign. And the notice must land 'before the beginning of a new renewal term', with no refund for a term you cancel inside.

One more thing worth knowing. The pro-facing demand dashboard HomeAdvisor asks contractors to plan territory with is printing unrendered template variables as live data. On 2026-08-07 it showed 'Average Smartphone Repair Job - Cost: $-1 - Length: About UNSET Hours', and immediately below it 'Ratings Received 17914 / Average Rating Score 4.74 out of 5 / 1% Would Recommend to a Friend', two figures that cannot both describe the same rating pool. Several categories show '0 Professionals Per Request' beside a positive request count. The pro signup link on the same domain still calls ServiceMagicProsRegistrationServlet, named for the brand retired in 2012. So never make a category or territory decision from HomeAdvisor's own dashboards. And demand your zip-code-level and job-type-level lead volume in writing from the salesperson and hold them to it.

One more thing worth knowing. The one integration HomeAdvisor offers is contractually incapable of failing in your favour. The CRM Integration Addendum disclaims delivery ('Angi does not guarantee delivery, receipt, processing, or proper display of Lead data'), pushes the data-controller role and a breach indemnity onto the contractor, and then removes the obvious remedy in one sentence: 'A failure of the CRM Integration alone shall not entitle you to a Lead credit or fee waiver.' So you can be billed for enquiries that never arrived anywhere you look. So leave email and SMS lead alerts switched on permanently even after the CRM feed is live, and reconcile the two counts weekly. And the reconciliation is your only defence, and you have 30 days to raise anything it finds.

A tangent, but stay with it. The rebrand is itself the most consistent complaint, and it comes from the platform's longest-tenured customers rather than from newcomers. Of 500 App Store reviews pulled on 2026-08-07, 15 name HomeAdvisor directly, and the tenured ones say the same thing independently: 'The platform was better under the home advisor name. The lead quality is lower and the number of legitimate leads were higher.' 'I've been with Angi since it was HomeAdvisor's ... the price for leads has skyrocketed.' 'They use to give you 3 guaranteed credit refunds but they stopped after they merged with Home Advisor.' And the people best placed to compare the two eras are the ones reporting the decline. So don't take a long-standing HomeAdvisor account's historical performance as a forecast. Because the people who had it working before are the loudest voices saying it stopped.

HomeAdvisor, from the people who bought it

Every quote below is transcribed from a published review, named to the platform that carries it and to the reviewer as that platform displays them. We read the corpus by complaint type rather than by star rating, which is how the disqualifying detail buried inside a five-star review gets found.

"Home Advisor now Angie List it’s the same. The leads I pay for aren’t exclusive—they’re sold to multiple contractors in the area, even though I’m paying for a subscription $300 that should provide exclusive leads. It’s not transparent, and the prices are high ($50+$$$$ per lead), which isn’t justifiable if I don’t get the job. A fair system would charge only for leads that result in signed jobs. I don’t recommend it—better to build your own website and advertise directly. If you have company and employees then it may work for you, but not for one man."

A solo operator who reviewed it on 2025-02-10 writes on Apple App Store, Angi for Pros (id 437003175)

"I have been working with Angie leads for a long time. Even before that I was working with Home advisor. I understand that the longest time your allowed to pause your leads for is 30 days. I, like every other person out there am very busy and I forget to pause the leads again when they are due to turn on. I then get charged for work references that I don’t have time to do or want. I’m very disappointed that even after a credit application, I was denied and to top it off it wasn’t even a job that I signed up for?"

But a long-tenured pro, homeadvisor era, Since before the Angi Leads rename on the platform, reports it it differently on Apple App Store, Angi for Pros (id 437003175)

"Been with Angi Leads (aka HomeAdvisor) and Angie’s List (aka Angi) for a long time now as a dual advertiser, and their pricing and credit request system is absolutely absurd. Charging ridiculous prices for bogus leads, and then not crediting back for absurd reasons, a la “we couldn’t reach the home owner,” or “no one else requested a credit.” Yeah, I bet they didn’t, because it’s a waste of time LOL. Save your money, there are other lead generators who actually listen to their customers. I’ve sent many emails detailing the issues, and nothing has been done. Just beyond inept leadership."

A dual advertiser, leads plus directory ads, says it plainly on Apple App Store, Angi for Pros (id 437003175)

"The platform was better under the home advisor name. The lead quality is lower and the number of legitimate leads were higher."

A business owner who reviewed it on 2025-04-29 reports it on Apple App Store, Angi for Pros (id 437003175)

"I’ve been with Angi since it was HomeAdvisor’s. I’ve had Angi leads and Angi adds. Now they have forced me into Angi for pros. This is as bad as it gets. The app is a stripped down version of the previous apps and the price for leads has skyrocketed. I’m at the end of my rope with them."

On 2025-12-26, a deck builder, Since the HomeAdvisor era on the platform, reports it on Apple App Store, Angi for Pros (id 437003175)

"When Angi merged home advisor onto the Angi pro website, they continued to send us leads, but made it impossible for us to call the customer by requiring us to enter our phone number on the new website. Our existing business number, which receives text messages, is not permitted because it’s an Internet number, and they want a cell phone number. But we don’t want cell phone numbers showing up to the customer. Additionally, when trying to sign into the new Angi pro website, it gives us an error if we use any of our current login information. It allows us to create a new account with new information, but there’s no chance that will link to our existing account. And most of the time when you click the sign in button, it only allows you to try to “join for free” and fails to load the sign in page. Super frustrating to be charged for leads that we can’t access or call."

And a migrated homeadvisor account holder, writing on 2024-12-24, reports it the same thing on Apple App Store, Angi for Pros (id 437003175)

"Easy to use with the app. Anyone that has a smart phone and a work ethic can get leads through Home Advisor. Doesn’t matter how small, or new, your business is. You’ll be sent leads. Once your customer reviews are good, many of your customers will have already decided to hire you before they’ve even called."

A small or new business, reports it it plainly on Apple App Store, Angi for Pros (id 437003175)

"I wished I had read the reviews first (I usually do). I thought I would be paying a monthly fee for leads. Nope, you pay per lead whether you get a job or not. I racked up about $300, and got only one job before I realized this. Some people are just shopping around, haven't even closed on properties or haven't even found the house yet. This app is not for small business just starting. Beware! Also, they are trying to charge a card that they initially wouldn't let me put on my account. Fraud!!!"

On 2026-07-24, a small business, first year says on Google Play, Angi for Pros (com.servicemagic.pros), 1 star

"On the carpentry aspect of this app, you are paying for leads that the customer can choose up to 5 different contractors to contact them about. so you are something against 4 other contractors. it doesn't help much to be the first to reach out to the customer because they usually use your bid to get a cheaper price. I paid for over 60+ leads in and got less than 10% of those jobs. I stay in an area where other contractors will low ball a price just to get the job you cant compete with that."

And a carpenter, writing on 2026-07-16, puts it the same thing on Google Play, Angi for Pros (com.servicemagic.pros), 1 star

"This app is a scam. The "account managers" become passive aggressive when attempting to get into contact with you when you decide not to pay them for getting work. I decided not to rather quickly and researched exactly what Angi offers for people trying to help others. It is not worth the time or the effort to make or use their accounts. I would highly not recommend it."

On 2026-07-30, a reviewer reports it on Google Play, Angi for Pros (com.servicemagic.pros), 1 star

"Lots of fake, dead end, or misleading “leads”. I’ve texted customers that have no idea what I’m even talking about or what Angi even is! Then I have to fight tooth and nail to get a credit! Should’ve done my research before giving away my money. Google Angie’s list and home advisor before you use this app."

A reviewer, reports it it plainly on Apple App Store, Angi for Pros (id 437003175)

"I had a terrible experience with Angi for Pros. I purchased approximately 25 leads and only ended up having real conversations with maybe 3 people. The one customer I actually completed a service call for told me he had already spoken with around 20 contractors before I even contacted him. That tells me these leads are being blasted out to countless companies at the same time, making them extremely low quality and almost impossible to convert. I spent time and money chasing leads that had already been contacted by numerous contractors, and the return on investment was terrible. To make matters worse, after deciding the service wasn’t worth continuing, Angi is now trying to charge me a $4,000 cancellation fee. Charging thousands of dollars to cancel a service that failed to deliver quality leads is unacceptable. If you’re a contractor looking to grow your business, be very cautious. My experience was that the leads were oversold, the conversion rate was extremely poor, and the cancellation terms were far more expensive than expected. I would not recommend this service based on my experience."

A reviewer who reviewed it on 2026-07-06 puts it on Apple App Store, Angi for Pros (id 437003175)

HomeAdvisor and the alternatives, side by side

So what else is there? Every peer below competes with HomeAdvisor in real shortlists, not just in a feature grid.

Each vendor's own published pricing page, read on 7 August 2026. And prices are the entry tier, so read the billing unit beside them rather than the figure alone.

Tool	Entry price	Billing unit	Users included	Published?
HomeAdvisor	Quote only	Custom quote	There is no per-seat model to publish. HomeAdvisor bills the	No
Angi for Pros	Quote only	per account, plus a separate fee for each lead	Account-level, seats not metered	No
Thumbtack for Professionals	Quote only	per lead, price set per job type	Account-level	No
Houzz Pro	$249	per month for the Pro plan, or $159 per month billed annually, plus $60 per additional user per month	One, additional seats charged	Yes
Housecall Pro	$59	per month, one user	One on the entry plan	Yes
Networx	Quote only	per lead	Account-level	No
Google Local Services Ads	Quote only	per lead, against a budget you set	Account-level	No

Angi for Pros. Nothing structural. It's the same platform, the same HomeAdvisor, Inc. contract and the same lead pool under the current brand, with a larger consumer-side directory attached. But Not a genuine alternative. And switching from HomeAdvisor to Angi for Pros changes the logo on the invoice and nothing in the economics or the contract.

Thumbtack for Professionals. No fixed term and no early-termination fee, so a crew can stop spending without buying its way out. And a HomeAdvisor reviewer facing a $1,200 cancellation charge recommended it by name as the escape. But Also sells the same enquiry to several pros and also publishes no price. help.thumbtack.com/article/how-much-do-leads-cost returns 200 but renders its content in JavaScript, so no figure is readable from the source.

Houzz Pro. It publishes an actual price you can budget against, and the money buys software you keep using (estimates, proposals, client portal) rather than enquiries that expire. But Weighted to remodel, design and higher-ticket project work. A same-day drain or furnace call is not what the Houzz audience is searching for.

Housecall Pro. Published pricing on a public page, no lead fees, and it captures and converts demand you already have rather than renting you someone else's. And it also runs the co-marketing partnership Angi itself links to. But It generates no demand on its own. So a crew with an empty schedule and no marketing will still have an empty schedule, just better organised.

Networx. It publishes its sharing cap in plain language rather than burying it: 'We match these motivated buyers with a maximum of four appropriate professionals in their area.' But HomeAdvisor's own agreement only says leads go to 'several other Approved Pros'. But Smaller volume and a much smaller consumer brand, and it publishes no price either, so the same disclosure problem applies at a smaller scale.

Google Local Services Ads. You set and change the budget yourself with no term, no auto-renew escalator and no early-termination fee, and disputed leads go through Google's own credit process rather than a policy that excludes losing the job. But It requires licence and insurance verification before it will run, and the Google Guaranteed badge process is slower to clear than a HomeAdvisor phone signup.

"Been with Angi Leads (aka HomeAdvisor) and Angie’s List (aka Angi) for a long time now as a dual advertiser, and their pricing and credit request system is absolutely absurd. Charging ridiculous prices for bogus leads, and then not crediting back for absurd reasons, a la “we couldn’t reach the home owner,” or “no one else requested a credit.” Yeah, I bet they didn’t, because it’s a waste of time LOL. Save your money, there are other lead generators who actually listen to their customers. I’ve sent many emails detailing the issues, and nothing has been done. Just beyond inept leadership."

Apple App Store, Angi for Pros (id 437003175), JonnyBoy203788 (7-08)

"The platform was better under the home advisor name. The lead quality is lower and the number of legitimate leads were higher."

Apple App Store, Angi for Pros (id 437003175), jay peepl (4-29)

Who should not buy HomeAdvisor

Don't buy HomeAdvisor if you're A commercial, new-construction or insurance-restoration contractor. HomeAdvisor's intake is a homeowner filling in a residential project form. The Pro Agreement defines the whole product as connecting pros with 'consumers who have expressed an interest in home improvement services', and the categories on the pro site are residential jobs like maid service, snow removal and handyman work. And there's no commercial procurement or carrier-referral path anywhere in the product. Look at Buildertrend instead.

Don't buy HomeAdvisor if you're Any crew that cannot absorb paying for four to five enquiries per booked job. The vendor's own homeowner-facing page promises 'up to four pre-screened, local home improvement pros' per request, the Pro Agreement admits 'frequently a Lead is sent to several other Approved Pros', and reviewers report five. And meanwhile the credit policy refuses a refund when you lose. At the $50 and up per-lead range one reviewer describes, a 20 percent close rate makes the true acquisition cost $250 and up per booked job before the subscription. So a crew with a $400 average ticket is buying jobs it loses money on. Look at Angi for Pros instead.

Don't buy HomeAdvisor if you're An owner who needs to know the total annual cost before committing. The price, the term length and the early-termination fee are all withheld from every public surface and then made contractually confidential once disclosed. And there's no rate card to model against, no published lead price by trade since craftjack.com stopped serving its lead-price list, and the reported ETFs span more than threefold. So this is a product you can't budget for before you're inside it. Look at Housecall Pro instead.

Don't buy HomeAdvisor if you're A crew whose phone is not answered live within two rings during working hours. Shared leads are won on speed, and HomeAdvisor charges the same whether you call in ninety seconds or ninety minutes. And a carpenter on Google Play notes it barely helps to be first because customers use the first bid to shop, which means slow responders are paying full price for an enquiry they had no chance at. So if the phone rings out, this platform converts marketing budget into pure loss faster than any other channel a contractor can buy.

The verdict, by shop size

Solo operator or two-person crew, first year, no existing web presence

No. This is the profile the contract punishes hardest. A fixed term with an unpublished ETF, a 10 percent renewal escalator, a credit policy that refuses refunds when you lose, and per-enquiry pricing against four other bidders is a cost structure that needs volume and margin to survive. And both reviewers in this band who put numbers on it describe the same shape: roughly $300 spent, one job. One of them, a solo operator, ends his review saying it may work if you have a company and employees, 'but not for one man'. So spend the same money on your own site and Google Business Profile, where the enquiry isn't resold. This band runs 1 to 2 on the crew, doing residential and service work, and that's the profile the recommendation is written for.

Established residential service crew, three to eight techs, live phone coverage and real idle capacity

Only under conditions, and they are worth being honest about. Workable only if three things are true at once: your average ticket clears roughly five times the per-lead price, someone answers live inside two rings all day, and you have written the ETF and the term length down off the actual Contract before you sign. So fill the trough season with it, cap the commitment at the shortest term offered, and diarise the non-renewal notice date the day you sign. And treat every credit as a bonus, never as a line in the model. This band runs 3 to 8 on the crew, doing residential and service work, and that's the profile the recommendation is written for.

Remodel, kitchen and bath, or any project trade with a long sales cycle

No. Long-consideration work is exactly where shared leads decay fastest. And a carpenter on Google Play describes the mechanic precisely: customers use your bid to shop the price down, so being first buys you nothing. The credit policy then refuses you on the two outcomes that dominate this trade, 'Consumer is just "shopping"' and 'Consumer changed their mind'. So you're paying full price for the privilege of setting someone else's ceiling. Houzz Pro or your own site with a real project gallery is the better home for this budget. This band runs 2 to 30 on the crew, doing residential work, and that's the profile the recommendation is written for.

Commercial, new-construction or insurance-restoration contractor

No. The product doesn't serve this work. Every intake path in the Pro Agreement is a homeowner submitting a residential project, and the categories on HomeAdvisor's own pro pages are maid service, snow removal, handyman and smartphone repair. And there's no commercial procurement route and no carrier referral channel. So nothing to evaluate here. This band runs 1 or more on the crew, doing commercial and insurance work, and that's the profile the recommendation is written for.

The part of the HomeAdvisor decision that's our lane

We should say what our stake is here, which is none. Fervor is a web design and conversion studio for contractors. No vendor on this page pays us. But we measured something adjacent that changes what this purchase is worth.

HomeAdvisor charges for the enquiry rather than the job, sells the same enquiry to as many as five crews, and states in its own Lead Credit Guidelines that losing the job is not a refundable event because that risk is 'accounted for in our lead pricing'. So a contractor closing one in five is paying five times the sticker price per booked job on a channel where the homeowner is already talking to four competitors. But the enquiry that arrives through the contractor's own quote form costs nothing per unit and arrives unshared, which is exactly why the state of that form matters: Fervor inspected the contractor sites in its index and found 95.8 percent carrying a serious WCAG violation and 61.3 percent a critical one, most of them sitting on the capture form itself. One HomeAdvisor reviewer reached the conclusion unprompted after quoting his own $300 subscription and $50-plus lead prices: 'better to build your own website and advertise directly'. And he's right about the direction and wrong about the difficulty, because a broken form is why the free channel felt empty enough to justify the paid one.

And the number is worse than anyone guesses before they check. Across 380 inspected contractor sites, 82.8% loaded slowly enough that a quote form went unseen. And the method is public, because a number you cannot audit is not evidence. Method and sample sizes live in the Contractor CRO Index.

"82.8% of the 380 contractor websites inspected loaded slowly enough that a quote form went unseen."

Fervor Studio Contractor CRO Index (2026)

Buy the platform if it fits. But spend ten minutes on your own site first, on a phone, on mobile data, the way a homeowner would. The numbers are all public.

How this HomeAdvisor page was researched

We didn't run HomeAdvisor on a live job, and we won't imply otherwise. What it is instead: HomeAdvisor's own 22 pages read line by line on 7 August 2026, plus the review corpus read by complaint type rather than by star rating. Pricing was verified the same day, and every figure above traces to a page we opened.

So: twelve quotes on this page, nine from Apple App Store, Angi for Pros (id 437003175) and three from Google Play, Angi for Pros (com.servicemagic.pros), 1 star.

And Capterra, 403 on the HomeAdvisor profile and its reviews tab, Software Advice, 403. GetApp, 403. All three are Gartner properties reading a single review pool, so even reachable they would have counted as one source, not three, www.homeadvisor.com, 403 to the homepage, /r/ and /help/faqs/; /sp/ returns 405, www.angi.com/companylist/, 403, support.angi.com, 403. help.angi.com returns 200 but is an internal Okta staff sign-in, not a customer help centre, www.thumbtack.com/pro/, 403, www.getjobber.com/pricing/ and /app-marketplace/, 403, ftc.gov legal-library case page and the refunds page both 404; the March 2022 and January 2023 press releases resolved and were read in full and G2, TrustRadius, Trustpilot and Reddit not attempted, they block reliably refused automated retrieval for HomeAdvisor. Forum and social threads are the ones people most want quoted, and they are exactly the ones we cannot verify, so none of them are here.

What that leaves untested: office.angi.com, the pro dashboard. It returns 200 but requires authentication, so lead pricing, credit request flows and any export tooling behind the login were not observable. And everything above is 22 vendor pages and a review corpus, which is documentary rather than hands-on.

What HomeAdvisor users say

Home Advisor now Angie List it’s the same. The leads I pay for aren’t exclusive—they’re sold to multiple contractors in the area, even though I’m paying for a subscription $300 that should provide exclusive leads. It’s not transparent, and the prices are high ($50+$$$$ per lead), which isn’t justifiable if I don’t get the job. A fair system would charge only for leads that result in signed jobs. I don’t recommend it—better to build your own website and advertise directly. If you have company and employees then it may work for you, but not for one man.

I have been working with Angie leads for a long time. Even before that I was working with Home advisor. I understand that the longest time your allowed to pause your leads for is 30 days. I, like every other person out there am very busy and I forget to pause the leads again when they are due to turn on. I then get charged for work references that I don’t have time to do or want. I’m very disappointed that even after a credit application, I was denied and to top it off it wasn’t even a job that I signed up for?

Been with Angi Leads (aka HomeAdvisor) and Angie’s List (aka Angi) for a long time now as a dual advertiser, and their pricing and credit request system is absolutely absurd. Charging ridiculous prices for bogus leads, and then not crediting back for absurd reasons, a la “we couldn’t reach the home owner,” or “no one else requested a credit.” Yeah, I bet they didn’t, because it’s a waste of time LOL. Save your money, there are other lead generators who actually listen to their customers. I’ve sent many emails detailing the issues, and nothing has been done. Just beyond inept leadership.

The platform was better under the home advisor name. The lead quality is lower and the number of legitimate leads were higher.

I’ve been with Angi since it was HomeAdvisor’s. I’ve had Angi leads and Angi adds. Now they have forced me into Angi for pros. This is as bad as it gets. The app is a stripped down version of the previous apps and the price for leads has skyrocketed. I’m at the end of my rope with them.

When Angi merged home advisor onto the Angi pro website, they continued to send us leads, but made it impossible for us to call the customer by requiring us to enter our phone number on the new website. Our existing business number, which receives text messages, is not permitted because it’s an Internet number, and they want a cell phone number. But we don’t want cell phone numbers showing up to the customer. Additionally, when trying to sign into the new Angi pro website, it gives us an error if we use any of our current login information. It allows us to create a new account with new information, but there’s no chance that will link to our existing account. And most of the time when you click the sign in button, it only allows you to try to “join for free” and fails to load the sign in page. Super frustrating to be charged for leads that we can’t access or call.

Easy to use with the app. Anyone that has a smart phone and a work ethic can get leads through Home Advisor. Doesn’t matter how small, or new, your business is. You’ll be sent leads. Once your customer reviews are good, many of your customers will have already decided to hire you before they’ve even called.

I wished I had read the reviews first (I usually do). I thought I would be paying a monthly fee for leads. Nope, you pay per lead whether you get a job or not. I racked up about $300, and got only one job before I realized this. Some people are just shopping around, haven't even closed on properties or haven't even found the house yet. This app is not for small business just starting. Beware! Also, they are trying to charge a card that they initially wouldn't let me put on my account. Fraud!!!

On the carpentry aspect of this app, you are paying for leads that the customer can choose up to 5 different contractors to contact them about. so you are something against 4 other contractors. it doesn't help much to be the first to reach out to the customer because they usually use your bid to get a cheaper price. I paid for over 60+ leads in and got less than 10% of those jobs. I stay in an area where other contractors will low ball a price just to get the job you cant compete with that.

This app is a scam. The "account managers" become passive aggressive when attempting to get into contact with you when you decide not to pay them for getting work. I decided not to rather quickly and researched exactly what Angi offers for people trying to help others. It is not worth the time or the effort to make or use their accounts. I would highly not recommend it.

Lots of fake, dead end, or misleading “leads”. I’ve texted customers that have no idea what I’m even talking about or what Angi even is! Then I have to fight tooth and nail to get a credit! Should’ve done my research before giving away my money. Google Angie’s list and home advisor before you use this app.

I had a terrible experience with Angi for Pros. I purchased approximately 25 leads and only ended up having real conversations with maybe 3 people. The one customer I actually completed a service call for told me he had already spoken with around 20 contractors before I even contacted him. That tells me these leads are being blasted out to countless companies at the same time, making them extremely low quality and almost impossible to convert. I spent time and money chasing leads that had already been contacted by numerous contractors, and the return on investment was terrible. To make matters worse, after deciding the service wasn’t worth continuing, Angi is now trying to charge me a $4,000 cancellation fee. Charging thousands of dollars to cancel a service that failed to deliver quality leads is unacceptable. If you’re a contractor looking to grow your business, be very cautious. My experience was that the leads were oversold, the conversion rate was extremely poor, and the cancellation terms were far more expensive than expected. I would not recommend this service based on my experience.

Frequently asked questions

Is HomeAdvisor still a separate product from Angi?

It's one platform with two front doors. HomeAdvisor, Inc. is still the legal entity that signs the contract, and the current Pro Agreement opens with 'This Pro Agreement ("Agreement") is between you and HomeAdvisor Inc. d/b/a Angi Pro.' And pro.homeadvisor.com still serves HomeAdvisor-branded pro marketing under a 2026 HomeAdvisor, Inc. copyright, and the agreement names homeadvisor.com as a live homeowner intake surface alongside angi.com. What you buy is sold as Angi Leads and delivered in the Angi for Pros app. Contractors who lived through the merge say the same thing three different ways in the reviews: one calls it 'Angi Leads (aka HomeAdvisor)', another says 'The platform was better under the home advisor name', a third says 'Home Advisor now Angie List it's the same'.

What does HomeAdvisor cost?

There's no published price and the contract makes the price confidential once you learn it. pro.homeadvisor.com/pricing/ returns 404, and craftjack.com, the last Angi-family site that published a per-lead price list, now redirects to an unpriced signup funnel. The only figures from a non-vendor authority come from the FTC: an annual membership fee of $287.99 plus a separate fee for each lead, and a bundled mHelpDesk subscription at $59.99 per month taking the package to $347.98. And contractors on the app stores report monthly commitments from $280 to $600 and per-lead prices from $50 up. But any of those may or may not resemble what you're offered.

Do I get a refund if the lead never turns into a job?

No, and the vendor states it twice in writing. The Pro Agreement's own FAQ asks 'Will I have to pay for the lead if I do not win the job?' and answers 'Yes. You will pay for the leads you receive, even if you do not win the job.' The Lead Credit Guidelines then list the non-creditable situations explicitly, including 'You did not win the job', 'Consumer already found someone to complete the work', 'Consumer is not calling you back', 'Consumer changed their mind' and 'Consumer is just "shopping"'. And credits are limited to mechanical faults: duplicates, wrong zip code, wrong job type, a competitor testing the system, or contact details that are entirely wrong. So any request must land within 30 days of the charge.

How many other contractors get the same lead?

HomeAdvisor's own homeowner-facing page promises 'up to four pre-screened, local home improvement pros'. But the Pro Agreement is vaguer and says 'frequently a Lead is sent to several other Approved Pros'. And contractors report five: a locksmith writes that 'Angi representatives openly state that the same lead may be sent to up to five service professionals at the same time', and a carpenter describes competing 'against 4 other contractors'. One reviewer's customer told him he had already spoken to around twenty contractors. By comparison Networx publishes a hard cap of four in plain text on its contractor page.

Is there really a cancellation fee, and how much is it?

Yes, and the amount is deliberately not published. The Pro Agreement confirms the ETF exists, says it 'covers the administrative costs of your onboarding and early termination', and defers the number to the private Contract you sign during onboarding. And cancellation is by phone on (877) 947-3639 and the agreement pairs cancelling with 'paying the ETF' in the same sentence. Publicly reported amounts from contractors on the App Store span $1,200, $1,600, $2,156 and $4,000, with several saying no one mentioned a cancellation fee during the sales call. There's also no refund of anything already paid: 'you shall not be entitled to any refund of any fees paid to us, including any prepayments.'

What was the FTC case about?

In March 2022 the FTC issued an administrative complaint against HomeAdvisor, Inc. alleging that since at least mid-2014 it made false, misleading or unsubstantiated claims about the quality and source of the leads it sold. Specifically: that leads matched the pro's trades and geography when many did not, that leads came from homeowners who had sought HomeAdvisor out when many were bought from affiliates, that leads converted to jobs at rates HomeAdvisor's own data did not support, and that the first month of the bundled mHelpDesk subscription was free when it was not. In January 2023 the Commission issued an order requiring up to $7.2 million in redress through two funds, one paying up to $30 per affected provider and one up to $59.99 for the mHelpDesk misrepresentation. And it was the first action announced under the FTC's gig-work enforcement policy statement.

Can I get my lead history and customer data out?

There's no documented export path. No public help centre exists: help.angi.com resolves to an internal Okta staff sign-in, support.angi.com returns 403, and the HomeAdvisor FAQ page blocks non-browser requests. And there's no public API. The only programmatic surface is inbound, where you supply an endpoint and Angi pushes leads to it, and even that is best-efforts with no credit if delivery fails. On termination the agreement is blunt: 'you will no longer have access to your Angi account.' So copy every lead into your own system as it arrives.

Does HomeAdvisor integrate with QuickBooks or my accounting software?

No. Counted rather than estimated, HomeAdvisor names zero integration partners anywhere public. pro.homeadvisor.com/integrations/ returns 404 and the Angi equivalent serves a signup funnel with no partner list. And the entire published integration surface is one clause describing a generic customer-supplied CRM endpoint that moves inbound lead records only. Even mHelpDesk, the Angi-owned tool HomeAdvisor bundled at $59.99 per month, is now a single marketing page whose source contains the word QuickBooks zero times.

Freshness

How we keep this page current

Three dates govern this review, and they carry different meanings. The initial source sweep is dated August 7, 2026; when only part of the evidence set is recaptured later, that later date is stated beside the refreshed claim. We last revised the page on August 7, 2026. And the user reviews we quote were posted over roughly the last 24 months, so their individual dates remain part of the evidence instead of being overwritten by a later pricing update.

We revise the page when HomeAdvisor changes a published price or a contract term, when a rating we cite moves by more than a few tenths, or when the vendor ships something big enough to change the verdict. We never bump the date just to look fresh, because Google treats that as manipulation and so do we. If a figure here reads as stale by the time you land on it, treat it as a floor and check the vendor's own page. We linked it at every number for exactly that reason.

Sourcing

How this review was researched

Every figure on this page traces to a captured source linked inline where it appears. The initial sweep is dated August 7, 2026; any later, partial recapture is dated at the claim rather than relabelling the whole evidence set. Ratings come from Capterra, GetApp, Software Advice and the Apple App Store. Note that Capterra, GetApp and Software Advice share one Gartner Digital Markets review pool, so an identical score across all three is a single sample rather than three corroborating ones, and this page treats it that way. G2, TrustRadius and Trustpilot block automated access, so where their numbers appear they are labelled as reported rather than verified. No claim here is sourced from Reddit or from a contractor Facebook group, because neither could be retrieved and quoting them would mean inventing attribution. Pricing marked as reported comes from third-party roundups, never from Fervor. Fervor's own findings come from the Contractor CRO Index 2026.

About

About Fervor Studio

Fervor Studio is a conversion rate optimization (CRO) and web design studio for home services contractors across North America, based in Cochrane, Alberta. Fervor does not sell field service management software and is not an alternative to HomeAdvisor. It publishes the Contractor CRO Index, a public benchmark measuring contractor website conversion potential using reproducible, open-source methods such as axe-core and Google Lighthouse. Fervor Studio is operated by Fervor Group Inc.