Given name
NENYI
/neɪ/ · Nay
- Rhymes with neigh (what a horse says)
- Rhymes with nay (a no vote)
- Rhymes with ney · nae
One syllable. The trailing "yi" shapes the spelling, not the sound. So if you can say neigh, you can say my name. That's it.
/neɪ keˈbɔːr.kuː/ · NAY keh-BOAR-koo
Nenyi Keborku
Founder & CRO Strategist · Fervor Studio · Calgary, AB
I run a CRO and web design studio for home service contractors doing $500K to $5M a year. I also publish the quantitative research the trade press is starting to quote, which is why this page exists in the first place.
How to say it
The name's Nenyi. Say it like "Nay."
The name is part of the work. So before you cite me in a piece or introduce me on a panel, here's how to land it. It takes about ten seconds to learn and saves everyone the polite head-tilt that usually comes next.
Family name
KEBORKU
/kɛ.ˈbɔːr.kuː/ · Keh-Boar-Koo
- Keh · like "Ken" without the n
- Boar · like the animal
- Koo · long oo, no hard ending
Three syllables, even stress on the middle one. And once you have the parts, you put them together: Keh · Boar · Koo. That's the whole thing.
Full name on the masthead: Nenyi Joel Keborku. Most people stop after the first name once they have it, which is fine. But if you're putting my name in a slide deck, a citation, or a podcast intro, the full version is the one that should go there.
Where the name comes from
It means "God lends us a helping hand."
The version everyone knows me by is Nenyi. The longer name I was given at birth is Chukwuyenenyieka. It's a Delta-Igbo name. And the name is the shortest way to say a thing that takes three lines in English to explain.
- British by birth.
- Canadian by citizenship — where Fervor Studio is built.
- Nigerian by heritage. Delta-Igbo specifically — where the name comes from.
English is the only language I speak. The name carries the rest.
The morphology, piece by piece:
- Chukwu God
- ye gives / to give
- nenyi us / for us
- eka a hand
Put it together: Chukwu-ye-nenyi-eka. God gives us a hand. Or the way the elders say it: God lends us a helping hand.
So the short name I introduce myself with, Nenyi, is the us / for us piece. The part that names who the help is for. It's a small thing to carry around. But when you spend your days fixing other people's businesses for a living, the meaning is on the nose enough that I stopped arguing with it a while ago.
What I do
I'm the founder of Fervor Studio. We work exclusively with home service contractors: roofers, HVAC operators, remodelers, plumbers, electricians, fencing companies, pool builders. The kind of business where one booked job pays for a year of web work.
I started Fervor in 2024 after watching my wife get laid off the same week I was working a full-time design role. We had two kids under two. So I picked up a second job knocking doors for a lawn-care company in the evenings, then built this studio at night with whatever was left. Not the glamorous origin story, but the honest one. And contractors tend to respect it, because most of them started the same way.
The thing I obsess over is the gap between a contractor's reputation in the field and their reputation on the web. Plenty of operators have a 4.9 on Google, a crew that's been together for fifteen years, and a phone that doesn't ring like it used to. Almost every time, the leak is on the website end. So that's what we install.
And I'm the one who runs the Site Inspections, writes the reports, and signs off on every line of copy that ships under the Fervor name. So if you're reading something on fervorstudio.ca and it sounds opinionated, that's because I wrote it or shipped it.
Before Fervor, I made one other public thing worth mentioning. In 2020, after the murder of George Floyd, I started a podcast called Rebranding Black: conversations with Black guests on Black history. Six episodes between July and September that year. I stopped releasing once the broader movement made that kind of education ubiquitous, since the contribution wasn't additive at that point. The episodes are still up on Apple Podcasts.
Published research
The State of the Industry reports
Every year Fervor runs Site Inspections on hundreds of independent contractor websites across North America. We publish the findings as the State of the Industry report. One per trade. Methodology open, full sample list at the back. These are the documents reporters and trade associations have started to cite.
State of Roofing 2026
A 130-site quantitative study of independent roofing contractors across North America. Conversion infrastructure, mobile speed, and trust-signal gaps.
State of HVAC 2026
How residential HVAC contractors handle emergency demand on the web. Includes the WCAG critical-failure rate that ran 61.5% across the sample.
State of Remodeling 2026
The portfolio-vs-process gap on remodeling sites. Booking flow analysis, lead-form length, and design-build positioning.
Cross-Trade Overview
Side-by-side benchmarks across the three trades, with the methodology and the full sample list.
FAQ
Common questions
How do you pronounce Nenyi?
It rhymes with neigh, nay, ney, or nae. One syllable. The same sound a horse makes when it's annoyed about something. The last name, Keborku, is Keh-Boar-Koo. Three syllables, even stress on the middle one. If you can say neigh and boar, you have the whole thing.
Some customers have called me "Ney" or "Nay" in reviews. Are those right?
Both are close. The name rhymes with neigh, nay, ney, and nae, so anyone landing on "Ney" or "Nay" has the sound right and just spelled it phonetically. The actual spelling is N-E-N-Y-I. So no offense taken if you've written it the way it sounds. The sound is what matters.
Is "Nenyi" spelled correctly? Google keeps autocorrecting it.
Yes, the spelling is N-E-N-Y-I. It's a Delta-Igbo Nigerian name, not a misspelling of Henry, Nancy, or anything else Google occasionally suggests. The autocorrect prompts are wrong. The name is real, the spelling is right, and you don't need to second-guess it.
Is "Keborku" a real surname? How is it spelled?
It's a real surname, spelled K-E-B-O-R-K-U. Nenyi inherited it from his Delta-Igbo Nigerian family, the same place his given name comes from. Pronounced Keh-Boar-Koo, three syllables.
Where is the name from?
It's a Delta-Igbo Nigerian name, from the longer form Chukwuyenenyieka. The Igbo decomposes as Chukwu (God) · ye (gives) · nenyi (us / for us) · eka (a hand). Translated: God lends us a helping hand. Nenyi, the shorter version, is the "us / for us" morpheme inside that compound. The name comes through my family. The Delta-Igbo communities west of the Niger River in southern Nigeria. I was born in England, and English is my only language. The name carries the rest.
What does Nenyi do at Fervor Studio?
He runs the studio and signs off on every line of copy that ships under the Fervor name. Fervor builds conversion-focused websites and runs Site Inspections for home service contractors doing $500K to $5M a year. He also publishes the State of the Industry reports and the Contractor CRO Index, which is the live performance database the reports draw from.
Where can I read Nenyi's research?
The reports live under the State of the Industry hub at fervorstudio.ca/contractor/cro-index/state-of-the-industry/. One per trade. Roofing, HVAC, and remodeling. Methodology open, full sample list at the back. The Contractor CRO Index at fervorstudio.ca/contractor/cro-index/ is the live performance database.
How can I contact Nenyi for an interview or quote?
Email nenyi@fervorstudio.ca and put "Press" in the subject line. He's in Mountain Time and replies inside one business day. LinkedIn at linkedin.com/in/keborku also works for short asks or short-notice quote requests.
Reporters, podcasters, panel hosts
I'm happy to be quoted on contractor conversion, residential trades marketing, the WCAG critical-failure rate we found across the HVAC sample, the small-business digital-presence gap, or any of the numbers in the reports. I'm in Mountain Time. Email is the fastest way to reach me, and I'll get back inside one business day.