Skip to main content

The Contractor CRO Index: 380 Contractor Websites Graded on Conversion Potential

380 national contractor brands scored on the Fervor Grade™ framework — 100 points across 6 categories measuring conversion potential, not vanity metrics. Average score: 67/100.

380 Sites Inspected
67 Average Score
2 A — Honors
55 B — Passing
134 C — Conditional
101 D — Probation
88 F — Condemned
$20,485,669,050 Estimated revenue left on the table annually across 305 brands

What this index measures

Most contractor website reviews stop at surface-level design. This index goes deeper. We're scoring conversion architecture, organic content investment, trust signals, mobile lead capture, and response speed. The stuff that actually determines whether a visitor turns into a phone call.

And here's why it matters to you: we apply the same framework to your site that we use on these national brands. So you can see exactly where you stand against companies spending 50x your marketing budget. Each inspection scores 100 points across 6 categories and surfaces the specific gaps you can exploit right now.

/20 First Impression
/22 Trust & Credibility
/20 Lead Capture
/15 Mobile Experience
/15 Content & SEO
/8 Accessibility

All Inspected Brands

Contractor CRO Index leaderboard. 380 national contractor brands ranked by Fervor Grade™ across 6 conversion categories.
Rank Score ↓ Brand Trade Impression
/20
Trust
/22
Lead Cap.
/20
Mobile
/15
SEO
/15
Access.
/8
Tier
190
Crown Industrial Roofingcrownroofing.ca
Roofing18191713148A — Honors
290
Anderson Plumbing, Heating & Airandersonplumbingheatingandair.com
HVAC19201715106A — Honors
389
Great Canadian Roofing, Siding, Exteriorsgreatcanadian.ca
Roofing18191912146B — Passing
488
Wegner Roofing & Solarwegnerroofing.com
Roofing17211814134B — Passing
587
Reliable Heating & Airreliableair.com
HVAC18201714124B — Passing
686
Capable Group Inc.capablegroupinc.ca
Remodeling18171612124B — Passing
786
Pinnacle Roofing & Skylightspinnacleroofingri.com
Roofing19211712151B — Passing
886
Garage Livinggarageliving.com
Remodeling18181613114B — Passing
985
Schroeder Roofingschroederroofing.com
Roofing17201613135B — Passing
1085
N-Hancenhance.com
Remodeling19201814118B — Passing
1185
Sentry Roofingsentryroofingok.com
Roofing18211811115B — Passing
1285
DFW Improveddfwimproved.com
Remodeling19201713124B — Passing
1385
Murray Lampert Design Build Remodelmurraylampert.com
Remodeling18181713135B — Passing
1485
Trademark Renovationstrademarkrenovations.com
Remodeling18191412103B — Passing
1584
Floor Coverings Internationalfloorcoveringsinternational.com
Remodeling17181811136B — Passing
1684
Power Home Remodelingpowerhrg.com
Roofing18202012140B — Passing
1784
Dr. Roof / Atlanta Roofing Specialistsatlantaroofingspecialists.com
Roofing1716181291B — Passing
1884
Long Home Productslonghome.com
Roofing18181811135B — Passing
1984
EatGatherLoveeatgatherlove.com
Remodeling1616181393B — Passing
2084
Westridge Fine Homeswestridgefinehomes.com
Remodeling1720171197B — Passing
2184
Vanheat Servicesvanheatservices.com
HVAC17191712134B — Passing
2283
Kowalske Kitchen & Bathkowalske.com
Remodeling18201611135B — Passing
2383
Mainstreet Design Buildmainstreetdesignbuild.com
Remodeling20212014110B — Passing
2483
Michael Nash Design, Build & Homesmichaelnashkitchens.com
Remodeling19192014111B — Passing
2583
New England Design & Constructionnedesignbuild.com
Remodeling18191710135B — Passing

The conversion gap in dollars

A Fervor Grade below 70 doesn't just mean a worse website. It means money leaving every month you don't fix it. Using LocaliQ 2025 paid-search benchmarks (3,200+ campaigns), Houzz 2025 home-services data, and U.S. Census 2025 service-trade pricing, here's what the gap between average and top-quartile conversion rates actually costs at scale.

Per Brand / Month $26,880 16 leads lost × 35% close rate × $4,800 avg job
Per Brand / Year $322,560 Revenue left on the table by converting at 3.3% instead of 5.2%
Ad Spend Waste / Brand $13,044/mo Paying $42 CPC but losing 1.9% of potential conversions
Below Passing (under 70) 189 of 380 50% of inspected brands are leaving measurable revenue on the table

Benchmarks: LocaliQ 2025 (3,200+ campaigns), Houzz State of Home Spending 2025, U.S. Census Bureau. Estimates use industry averages — actual figures vary by market, trade, and brand scale. Full methodology →

Free for qualifying contractors

Want this analysis run on your website?

The Fervor Grade™ site inspection applies this same framework to your specific website. We score you across all 6 categories, identify the exact leaks costing you jobs, and rank the fixes by revenue impact. So you know what to fix first, whether you do it yourself or hire someone.

Get My Site Inspection