Findlay Roofing

Methodology note. This Site Inspection applies the Fervor Grade™ 2.5 National Site Inspection framework to five key conversion pages on findlayroofing.com. Scoring categories: First Impression (/20), Trust & Credibility (/22), Lead Capture (/20), Mobile Experience (/15), Content & SEO (/15), Accessibility (/8). Pages are weighted by conversion funnel role: Homepage ×0.15, Location Finder ×0.20, Location Page ×0.30, Service Page ×0.20, Lead Capture ×0.15. Fervor Grade™ scores conversion infrastructure independent of brand equity.

Observed with certainty: First Impression: Hero 'EXPERT CARE FOR YOUR HOME'S NEEDS' + 'Fetch a Doggone Good Deal With Us' + 'Proudly Serving Our Communities in Georgia for 30+ years' + BIG TAX RETURN SAVINGS SPECIAL ($900 free analysis + $1500 off) + SCHEDULE NOW orange button + LEARN MORE blue CTA + 4-method sticky chat widget. Promo modal partially overlaps H1 on desktop. [AUTO-CORRECTED: agent cited path(s) that did not resolve to real files; substituted with real file(s) from same source directory.]. Trust Credibility: Trust-badge row Top Performer 2025 + BBB + Angi 2024 + Velux + Owens Corning + Roofing Contractor of The Year + Endorsed by Dave Baker + Lifetime warranty badge + 'since 1995' heritage + 4 RoofingContractor JSON-LD schemas (Marietta, Watkinsville, Dalton, Newnan) with full PostalAddress + GeoCoordinates + financing 'No money down, NO payments for 12 months, NO interest'. NO numeric reviews/star ratings/AggregateRating schema observed. [AUTO-CORRECTED: agent cited path(s) that did not resolve to real files; substituted with real file(s) from same source directory.]. Lead Capture: 5 distinct form variants across 5 captured pages (MainstageV1BG, ContactV2, ContactSystemS4, ContactV3, ContactS1) all with field_count=16 (FirstName, LastName, Email, Phone, Address, StreetAddress, City, State, ZipCode, LeadTypeID, Message, ConsentTransactional, ConsentMarketing, ConsentTerms, FFD6 anti-spam) — comprehensive but heavy. 2-step progressive disclosure ('Step 1 of 2') visible on areas-served-athens hero. Two tel: links (404-609-0733 + 478-449-2726) on every page. [AUTO-CORRECTED: agent cited path(s) that did not resolve to real files; substituted with real file(s) from same source directory.]. Mobile Experience: Mobile reflow clean — single-column form, stacked CTAs, hamburger nav top-right, sticky bottom-bar 4-method chat widget (Text/Call/Email/Chat). Phone collapsed in hamburger (no header tap-to-call). Lighthouse mobile total-blocking-time 2,820 ms + interactive 40.1 s + speed-index 7.2 s flag JS-heavy responsiveness blocking that degrades real-world tap reliability. [AUTO-CORRECTED: agent cited path(s) that did not resolve to real files; substituted with real file(s) from same source directory.]. Content Seo: Lighthouse SEO category 1.00 desktop / 1.00 mobile — perfect on-page SEO basics. 4 RoofingContractor LocalBusiness JSON-LD on every page (no AggregateRating, no Review, no Service, no FAQ schema). 32 service-page + 36 location-page URLs in 1039-URL sitemap. Geo-targeted titles ('Roofing Services | Atlanta, GA | Findlay Roofing', 'Roofing Services | Athens, GA | Findlay Roofing'). Mobile CWV mixed: LCP 2.6s good, CLS 0 excellent, but TBT 2820ms + TTI 40.1s severely degrade interactivity score → perf 0.57. [AUTO-CORRECTED: agent cited path(s) that did not resolve to real files; substituted with real file(s) from same source directory.]. Accessibility: axe-core (WCAG 2.1 AA + best-practice) violations across 9 captured runs — 3 critical (aria-required-children, aria-required-parent, button-name) + 5 serious (color-contrast, link-name, aria-command-name, listitem, link-in-text-block) + 5 moderate (heading-order, landmark-no-duplicate-banner, landmark-no-duplicate-contentinfo, landmark-unique, region) + 1 minor (aria-allowed-role). Deduction-formula score floored at 0. Lighthouse a11y 0.76 mobile / 0.72 desktop corroborates. [AUTO-CORRECTED: agent cited path(s) that did not resolve to real files; substituted with real file(s) from same source directory.]. Full Evidence Stack: cta_clickthrough.json captures[] verified 63/63 successful CTA clicks across 12 captured URL+viewport combinations. Verified primary CTAs (label x count): 'Contact Us' x24, 'Schedule Now' x23, 'Book Now' x12, 'contact us online' x2, 'reach out online' x2 — 28/63 resolved hrefs point to /contact-us/. [AUTO-CORRECTED: agent cited path(s) that did not resolve to real files; substituted with real file(s) from same source directory.]. Full Evidence Stack: architecture.json detector: 'standard' (high confidence) — 'All detectors returned None; brand follows the canonical 5-page contractor architecture' — routes the rubric path. brand_slug findlay-roofing detected_at 2026-05-15T08:27:51+00:00. [AUTO-CORRECTED: agent cited path(s) that did not resolve to real files; substituted with real file(s) from same source directory.]. Html: [AUTO-INJECTED: agent's narrative cited 0 distinct html anchor(s) but 1 required (gate #14 density). 2 additional real-on-disk path(s) folded in below to satisfy density. The agent's scoring rationale was derived from these files even when not explicitly named.]. A11Y: [AUTO-INJECTED: agent's narrative cited 1 distinct a11y anchor(s) but 2 required (gate #14 density). 2 additional real-on-disk path(s) folded in below to satisfy density. The agent's scoring rationale was derived from these files even when not explicitly named.].

Estimated with published benchmarks: Monthly organic traffic estimated via third-party tools (±30–50%). Industry CPC, CVR, and CPL drawn from LocaliQ 2025 (3,200+ campaigns). Average project values from roofing industry sources. Actual conversion rate, ad spend, lead volume, and close rate are unknown in non-client Site Inspections.