The Down Home HVAC Site Inspection
Down Home HVAC scored 54/100 on the Fervor Grade™ — Grade F (Condemned). The Site Inspection scored 3 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.
Page-role scores
| Page role | Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 54/100 | 50% | 27 |
| Service Page | 50/100 | 30% | 15 |
| Lead Capture | 58/100 | 20% | 11.6 |
Key findings
- The hero on every captured page leads with a rotating seasonal slider headline that does not name the service category, the city, or the brand's clearest value claim — meaning visitors arriving from a 'heat pump installation St. John's' search land on a page that does not confirm they are in the right place above the fold.
- The Paradise / St. John's phone number renders only on the contact page; the homepage and services-page headers carry no tap-to-call link on desktop or mobile, which costs the brand on the highest-intent visits where the caller already knows they want to book.
- The services page covers Installation, Maintenance, and Repair with a single short paragraph each — well below the depth the heat-pump category needs to rank for installation searches against the Canadian Greener Homes Grant and provincial rebate query landscape that homeowners in Newfoundland and Labrador are searching.
Quick wins
- Promote the rotating hero headline on every page to an actual H1 tag so screen readers and search engines register a top-level page heading — currently every captured page emits zero H1 elements.
- Place a visible tap-to-call button carrying (709) 219-4822 in the desktop and mobile header strip on every page, so visitors with high purchase intent can dial in one tap without scrolling to the contact page or opening the hamburger menu.
- Add a row of NATE / EPA 608 / manufacturer partner logos (Mitsubishi, Daikin, Fujitsu — whichever lines you carry) above or below the hero on the services page, since heat-pump shoppers in Newfoundland and Labrador are explicitly looking for cold-climate manufacturer-approved installers.
- Lengthen the services page from three short blurbs to one full 1,000+ word service write-up per category — heat-pump installation, electrical service, and HVAC maintenance — naming the equipment lines you install, typical installation timelines, and how the federal and provincial rebates apply.