The Harbour Energy Systems Site Inspection
Harbour Energy Systems scored 53/100 on the Fervor Grade™ — Grade F (Condemned). The Site Inspection scored 5 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.
Page-role scores
| Page role | Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 49/100 | 30% | 14.7 |
| Service Page | 54/100 | 25% | 13.5 |
| Lead Capture | 55/100 | 20% | 11 |
| location_finder_equivalent | 50/100 | 15% | 7.5 |
| location_page_equivalent | 54/100 | 10% | 5.4 |
Key findings
- The homepage hero leans on a decorative yellow disc and a 'Serving Vancity Since 2008' headline that overlaps the H1 on desktop and clips the slogan on mobile; the actual estimate CTA is small enough that the click-through enumerator detected no primary CTA above the fold on either viewport.
- Every estimate request runs through the same seven-field Contact Form 7 instance plus reCAPTCHA — heavier than the 3 to 5 field target for an HVAC quote, and the submit button reads 'SEND' rather than something benefit-driven like 'Send my estimate request'.
- Trust posture is light: a '5-star service' badge appears in the hero with no platform attribution, a 'Praise for Harbour's HVAC Services on Google' band sits mid-page with no embedded reviews, no team photos surface anywhere in the captures, and no manufacturer or association credentials are visible.
Quick wins
- Embed the actual Google review widget under the 'Praise for Harbour's HVAC Services on Google' band — the brand already has Google, Yelp, Houzz, and Facebook presences, and surfacing real star counts under that headline turns a decorative band into a third-party trust signal.
- Trim the homepage estimate form to four required fields (Name, Phone, Address, Service Needed) and move the Best-Date and Preferred-Time fields onto the confirmation step or the follow-up call — Baymard research puts contractor-form abandonment over the 5-field line at roughly two thirds.
- Add LocalBusiness or HVACBusiness JSON-LD with services, geo, aggregate rating, and opening-hours data — six JSON-LD blocks already render but none carry the trade-specific schema that maps reviews and service-area into Google's HVAC entity graph.
- Add visible <label> tags above each estimate-form input (Name, Email, Phone, Address, Date, Time, Service Details) and an aria-label to each social-icon anchor — these two fixes alone retire the largest accessibility deductions (label critical, link-name serious) across the whole site.