The Del-Air Heating, Air Conditioning & Refrigeration Site Inspection
Del-Air Heating, Air Conditioning & Refrigeration scored 71/100 on the Fervor Grade™ — Grade C (Conditional). The Site Inspection scored 5 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.
Key findings
- Eight Florida metros are listed with full addresses on a single locations page, but the structured-data layer carries only the Lake Mary headquarters address — search engines see one location where the site visually shows eight.
- The contact form posts sixteen fields including three separate consent checkboxes and split address fields, which is roughly twice the lead-capture optimum and forces visible scroll on every mobile device captured.
- Visitors who click the prominent Book Now and Book Appointment buttons stay on the same screen with no scheduler, modal, or clear next step — the post-click capture shows identical hero state with the visitor left to guess what happened.
Quick wins
- Add an aggregateRating block to the homepage LocalBusiness markup using the public Google review count (the brand carries one of the largest review libraries in Florida HVAC) so the social-proof claim of 'thousands of homes' becomes verifiable to search engines.
- Trim the contact form from sixteen fields to five (name, phone, email, ZIP, message) and roll the three consent boxes into a single inline disclosure so completion stops competing with patience.
- Wire the Book Now and Book Appointment hero buttons to either a calendar widget or a clearly anchored in-page form so the click produces obvious motion, not silence.
- Add visible labels above every contact-form input and an aria-label on every social-media icon link to clear the critical-tier accessibility failures flagged across every captured page.