The Alberta Indoor Comfort Site Inspection
Alberta Indoor Comfort scored 67/100 on the Fervor Grade™ — Grade D (Probation). The Site Inspection scored 3 page roles across six conversion categories. The page-by-page narrative for this brand is being written; the scored evidence below is published in full.
Page-role scores
| Page role | Score | Weight | Weighted |
|---|---|---|---|
| Homepage | 67/100 | 40% | 26.8 |
| Service Page | 70/100 | 40% | 28 |
| Lead Capture | 35/100 | 20% | 7 |
Key findings
- The dedicated booking URL renders a 'That page doesn't exist.' template at both desktop and mobile, breaking the primary online scheduling path even though the brand publishes a 'Request Service' CTA across the site.
- Trust and certification signals are unusually strong for a single-market HVAC operator: HRAI membership, Certified Aging-in-Place Specialist, HomeStars, and a 4.8/5 rating built on 10,260+ customer interactions all surface above the fold.
- The Olds service page is the strongest asset in the stack — a focused city-named H1, embedded service-area map, 24-hour emergency promise, and approximately 1,400 words of unique copy outperform the homepage on conversion clarity.
Quick wins
- Restore or 301-redirect the /book/ URL to /scheduleonline/ so the booking CTA in the header and footer lands visitors on a working form instead of the 404 template.
- Tighten the homepage hero headline to a service-and-city line ('Calgary heating, cooling, and indoor air quality since 1996') so the first eye-fix names the trade instead of the aspirational sanctuary metaphor.
- Add alt text to the lazy-loaded hero images and a title attribute to the embedded Google Map iframe — both are one-line template edits that clear the critical and serious accessibility findings without redesign.
- Replace 'Submit' on the hero email form with a benefit-driven label ('Send me my home upgrade plan') and surface a price-range or 'starts at' figure on the service pages so higher-intent visitors can self-qualify before phoning in.